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    Meme for Marketing: A Guide to Adding Spice to Your Social Media Strategy

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    Every marketer aims to produce ads and content that snares their target consumer’s attention amid the clutter. However, very few extraordinary ads make it to the top only because consumers find them so likable that they make them go viral, which solidifies a brand’s connection with the masses.

    Since social media has seeped more into our lives, courtesy of affordable smartphones and high-speed internet plans such as that provided by AT&T service, we are glued to our phones all the time. Mobile usage has changed content consumption, as consumers scroll through their social media on the go, they want quick and concise content to laugh at and share with their friends. 

    That’s where memes come into the fold. They are created by users to convey their state of mind, lifestyle, and values with a group to connect with them. It is a highly consumed satirical and amusing content all over the web, which is taken from popular culture or the current trend. 

    Must Read: 10 Ways Social Media Marketing Can Help Your Business

    Infusing Memes into Marketing

    The idea is not new and is gaining more and more traction as it’s obvious that meme currency on social media isn’t going anywhere anytime soon. Since customers spend an average of an hour and a half every day on these platforms so marketers may as well use memes to connect with them and build a community, just like consumers use it to connect with other users. Plus, it’s way more cost-savvy than other advertising content used to engage with the audience. 

    However, not all marketers know how to go about with meme marketing, so here are a few tips to nail your meme game: 

    1. Get to Know Your Audience First

    Marketers don’t always nail their meme game and can sometimes even put off their audience by using the wrong meme. Whoever is your target market, create memes about things and topics they are interested in and can relate to.

    meme for marketing
    Source: Nickelodeon Twitter

    Nickelodeon utilizes snippets of its popular characters from its shows to create a meme, which touches upon relatable topics to its audience and these people, of course, are invested in these characters and programs. 

    2. Memes and Brand Voice Go Hand in Hand

    You may know a lot about popular culture references and what meme your audience love, but are they consistent with your brand voice? Does the meme incite an emotion that is in contrast with your brand? That’s where you need to deep dive, sift through memes, and summon your creativity to instigate the emotion your brand demands with an insightful yet hilarious meme. 

    Your meme content must be genuine and not too conservative so as to come off as a generic and bland ad. The idea here is to involve in commentary along with your audience, which gives your brand a singular and down-to-earth personality, setting it apart from other competitors.

    Source: Gucci

    Luxury brands usually steer clear of dabbling in viral trends and humor, but Gucci doesn’t think so. Instead of going for fancy visuals that portray exclusivity and sophistication in its #TWFGucci campaign, the luxury fashion house utilized popular memes to draw attention to its high-end watches. 

    Remember that memes don’t appeal to everyone even when they are aimed for millennials or the younger generation, there will still be division. It happened with Gucci when some considered the high-end retailer is encroaching on internet culture, while others applauded it for its refreshing and candid approach. 

    But the discordant nature of meme marketing shouldn’t put you off from incorporating memes into your strategy as they help you strengthen your ties with a specific group and niche. 

    3. Memes are Not Ads

    Memes are aimed at delighting and engaging with your customers, rather than selling them something directly. There is no call to action (at least a direct one), no buy and subscribe option, no pricing, etc. inducted in the content. Do not ever structure them like you would do an ad. Even Gucci commissioned different artists and meme creators, not its marketing team, to create those memes. 

    HipChat put up a huge billboard using the popular ‘Y U NO guy’, yet there was no blatant CTAs or any other ad paraphernalia. The simple picture worked like a charm and reports indicated that the traffic to HipChat rose by a whopping 300%. 

    4. Be Original

    Everyone is utilizing and sharing that meme, and you cannot simply re-post the meme as you are in essence, still marketing your brand. So add your brand flavor to the meme to distinguish yourself.

    You may be using popular meme formats taken from the internet to entertain your audience, but you need to be creative and original with how you disseminate your brand voice while also make your audience laugh. 

    Source: Marketing Mind

    Tinder employed one of the viral memes to add flavor tor their campaign #AdultingCanWait to relate with its young adult audience about their quandaries as a grown-up.

    If you run out of content, you can still re-post relevant memes by giving credit to the creator’s account as long as they are relevant to your brand. You can also screenshot a tweet from Twitter and post it on your Insta, even add your reply to the tweet. Make sure to always give credit to whoever created the content. 

    5. Keep up With the Trend

    Always post your memes on time when it’s trending, if you want your meme to gain eyeballs or even go viral. Trending memes are usually fads, which stem from current events on the play, holidays, product launch, scandals, movies, or TV shows, so you better act quickly and conjure a relatable content. 

    If you are even a little bit late, your meme will only gather some lukewarm attention. 

    To Finish With

    Meme marketing is always a hit or miss. To avoid any embarrassments like McDonalds UK faced, acquire a decent knowledge of your audience and popular culture.  If your marketing team is unable to create relevant meme content, then get meme creators for that purpose. When you nail your meme game, the social media world is going to embrace you with laughter, increased engagement, and popularity.   


    Author Bio

    Baldwin Jackson is a vivacious writer and digital marketing consultant, involved in taking businesses a notch higher. Since I am a part of the digital marketing industry for over 6 years, I know exactly how to use creativity and analytical abilities to assist a variety of online businesses. Also, I can proudly say that I have helped different brands improve their online visibility and create great lucrative opportunities for them. Well, in my spare time when I’m not working which is not often, you will find me engrossed in playing online games– thanks to my stable and steady Internet for giving me a lag-free gaming experience! 

    Why Search Engine Optimization is Important for Your Website?

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    In the recent past, customers have been relying on search engine optimization for everything they need. This implies that it does not matter what your business offer; your potential audience is looking for services like yours on search engines. Therefore for you to attract them to your site, you must have proper search engine optimization practices. For that reason, here is a detailed explanation of why is search engine optimization is critically important for your website.

    Must Read: What will Search Engine Optimization (SEO) look like in 2020?

    Your Site Will Be Accessible To Your Target Audience

    Search Engine Optimization can help your target audience to find your site easily since they are actively searching for information. Many people use search engine optimization when they want to learn more information about specific services or products. For this reason, it’s advisable that for your product or services to show up in search results for any keywords relating to the product or services you offer, you must be part of the user online research process. When you have a robust online presence will also enable your audience to find you and buy from you in their more convenient way.

    It Is Essential In Digital Marketing 

    Search engine optimization plays a vital role concerning pulling in prospects. Besides, it can boost commutation too. However, social media, branding, and other marketing strategies must consult an SEO specialist based in Melbourne for better results. It is important to note that clients do not have consultant expertise; therefore, they only buy them because they are unable to ask for the perfect offers.

    It Increases Buying Cycle

    With the use of search engine optimization, your sales will increase without increasing extra marketing costs. This results in growing profits over time. It can also improve your business goals better than other forms of online marketing because of its good conversion and more sales at a little incremental cost. Search engine optimization plays a crucial role in the research and buying cycle. It acts as a magnet that attracts potential customers to your website through relevant keywords ranked high in the search engines. 

    Facilitates a better Visitor Experience

    Several reasons why Search Engine Optimization is critical are because all the time you put into generating excellent content and optimizing your site with on-page. Search Engine Optimization improves the usability of your site, and this creates a seamless and positive customer experience.

    Like for instance, when you take steps to make your site responsive, it will make it usable for all your mobile visitors as well as people who visit from a laptop or desktop. Correspondingly, by increasing your page load speed, you’ll reduce your bounce rate and encourage visitors to spend longer on your site. Nearly 50% of consumers expect a page to load within two seconds, and the longer the load time, the higher the bounce rate and the lower your conversions hence affecting the visitation rates.

    It Helps You Build Trust and Credibility with Customers

    The internet has drastically changed the world of business in terms of the sales process. This is because customers today have access to helpful resources that assist them in learning about their potential options before talking to the sales representative. Hence the search engine optimization can be made to be a part of the learning process, especially if you combine it with content marketing. When you create valuable and informative content, then you will have the opportunity to develop a strong trust and credibility with your potential customers faster.

    The ultimate reason why SEO is essential is that it can help you achieve many of your business goals. Search Engine Optimization enables you to build better associations with your beloved audience and develops the customer experience, escalates your ability, and lastly, initiates more people to your site together with giving you an edge over the competition.

    The best strategy for improving your hierarchy in the search engine result is search engine optimization. It involves researching the exact keywords and phrases that your potential audience uses when searching for products and services similar to the ones you offer than working towards ranching for such searches. Therefore it’s ideal to find an SEO specialist based in Melbourne to improve your search rankings in the search engine to improve search results.

    5 Ways Technology Can Help You Workout At Home

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    The global pandemic has drastically changed the way we workout at home and live our lives for the sake of slowing down the spread of COVID-19, also known as coronavirus. While going to the gym and exercise classes is not allowed right now, with the aid of technology we are still able to keep in good shape and work out on a regular basis from the comfort and safety of our own homes.

    Must Read: Top 7 Finest VR Fitness Games for a Total Body Workout

    This guide aims to give you 5 ways technology can help you workout at home:

    Fitness apps

    Fitness apps are well known for being convenient and effective, giving you the ability to complete an effective workout guided by your smartphone or smart device. The 30 Day Fitness app, for example, is available if you want to lose weight, be more active or build muscle. It is set up to be your digital personal trainer, hold you accountable, and teach you how to do exercises that follow an established training routine. Users can select pre-created training challenges such as ‘Cardio Blast’ and ‘Toned Body Makeover’.

    The Mirror

    The Mirror is so much more than a full-length mirror. It also has a camera, speakers, and a Blutetooth heart rate monitor. You can stream classes, choose from a library of workouts, analyze your results, and get feedback from the mirror regarding your form.

    Smart equipment to workout at home

    Smart equipment can give your usual exercises a boost. Here are a few examples:

    • Tangram smart rope: The Tangram smart rope tracks your jump count, calories burned, and total workout time. With some gamification as well, it makes jumping rope even more fun.
    • Nexus Smart Push Band: The Nexus Smart Push Band is a smart sleeve that uses sensors to track and review your workout. It also gives you some suggestions on where you can look to improve your workouts.
    • Athos Men’s Full Body Kit: The Athos Men’s Full Body Kit is smart compression gear that monitors your workouts. It can track your heart rate, the calories you burn, and how effectively you are working for your muscle groups.

    Peloton 

    Peloton has upgraded the stationary bike you see at the gym and makes for a great form of exercise you can do from home. Set it up in your home for a “private indoor cycling studio” and follow along with one of the 14 daily live classes or 5,000+ on-demand classes. The price for one comes in at $2,245, and if you can afford to invest in it, the time and money you’d save compared to going to cycling classes and the gym would be well worth it in the long run.

    VR fitness

    VR fitness still feels futuristic for many, though it is becoming more popular especially for those working out at home. You can start up with VR games such as Box VR to box from your living room, and virtually join exercise classes so you feel as though other people surround you in a positive and energetic environment for the duration of your workout.

    Leveraging technology and working out at home enables you to save time and money, while also staying safe as you work on your physical health. You can still get just as effective of workouts while at home and many find that when they develop an at-home workout routine, they don’t rejoin their gym!

    6 Tips on How to Edit 4K & Long Mobile Videos Smoothly

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    Be it travel holidays or a birthday celebration, your kid’s dance moves or your social media content. We all love to capture interesting moments in our life, don’t we? There is a different kind of joy in creating stories and sharing them with friends and family.

    But whatever camera or smartphone you use to capture the video, it wouldn’t be perfect without some editing. You can easily mess up the 4K and HD quality of your video while sharing them. If you are using a high-end phone, the videos produced are very large and need compression.

    By the time you read this article, you will know all about how to edit and compress your mobile videos and share them with everyone on the internet.

    Must Read: 5 Simple Tools to Create Professional Marketing Videos

    YouTube and Vimeo Upload Requirements

    YouTube requires an MP4 video which is encoded in 1080p with H.264 and AAC-LC. 4K videos of 3840×2160 pixels are also accepted and you can only upload a video that is less than 15 minutes long.

    On the other hand, Vimeo will give you some free storage space every week for uploading videos. The space awarded to a basic account holder is 500MB, a Plus member is 5GB and a Pro account holder is 50GB.

    If your video meets the respective YouTube and Vimeo requirements, it is not necessary that the uploading will be smooth. When the video is large-sized, you need to compress its size while also ensuring that the video’s quality is not hampered.

    Editing 4K & long mobile videos

    Before you start with the editing, import all your footage on your laptop or desktop and organize them in chronological order. This will give you a clear idea of how much footage you have at hand.

    Here are some super-efficient tips on how to edit your long and 4K mobile videos to upload them on various platforms.

    1. Make it suitable for YouTube and Vimeo

    You might want to upload your video on YouTube and Vimeo, the most common video-sharing platforms. Check out their respective requirements and make your video compatible with the sites.

    Usually, it is best if you transcode your video to H.264 MP4. Most of the video editing software for laptops and desktops provides this feature. Once you have added your target video, you will see a window with several preset profiles. You can select the one of your choice – YouTube, Facebook or Vimeo profiles for your video.

    2. Compress, but maintain the quality

    Sure, you can straight away upload your video on YouTube once you have a nice 4K UHD, but there are a lot of times, the video turns blurry after you upload it. This is because these video-sharing platforms have their own compression technique and so the video is scaled down to work in tandem with the viewer’s internet speed.

    If that’s your case, you can compress your video from 4K to 1080p or 720p and adjust other parameters such as resolution, frame rate, aspect ratio, and bit rate. Keeping the frame rate set to original is a wise option. It will ensure the video’s fluency. You might change the aspect ratio according to the site you are uploading on.

    You can also adjust the bit-rate to suit your video’s resolution. Most of the time the bit rate set for 4K is 60Mbps, for 1080p is 10-20Mbps and for 720p is 5-10Mbps.

    3. The shorter, the better

    Remember that in today’s generation, nobody has so much patience to sit and watch your endlessly long videos. If you really want to capture mass attention, it is best if you extract the most interesting parts and split your video into segments.

    Trim the video’s length and your sweet and short clip will be ready!

    4. Mix up your shoot

    The best story is a compilation of long, medium and close-up shots. This will help you tell a story. For example, a long shot of a car moving towards a building, followed by a medium shot of a person getting out of the car and purchasing a ticket and finally a close up of a film screen will show you that a person has gone for a movie.

    A monotonous shoot might become boring and may not be enough to impart your message.

    5. Let your video speak for itself

    Rather than running a voice over for the whole video, try adding some graphics to explain your story. This is way more interesting and more understandable for the viewers. You can experiment with frequently changing the locations to make it more interesting.

    6. Add some music

    A right tune is enough to switch a dull and boring video into an incredible, mind-blowing video. Adding a piece of music is also important as it sets a pace for the video. This helps in capturing a viewer’s attention and holds him till the very end.

    Picking music from YouTube audio library is a good idea as it provides free copyright. This way you don’t have to worry about copyright infringement when you upload your video on YouTube, Facebook and Vimeo.

    How to choose a video editing software?

    Now that you know how to improve your videos and make them ready for upload, you just need to look for the best free video editors. This is a really difficult choice. There are hundreds of best free video editing software but only a few would give you the required results.

    Apart from making it YouTube compatible and adjusting different parameters, a good video editing software will allow you to experiment with your video. Add some special effects, graphics and other interesting features to make your video magnetic so that the viewer is compelled to watch the video till the end.

    If you are still unsure of which one is the best free video editors, give VideoProc a try.

    VideoProc

    VideoProc is a popular choice in the market mainly because it supports a wide variety of editing tools such as cropping, merging, splitting and supports advanced features like fish eye removal. Plus, the de shake feature which is beneficial if the video has been shot in an unstable environment. Moreover, its full GPU acceleration system enables the editing process to take place at an excellent speed.

    Apart from the ones mentioned above, there is a list of other features that can only be experienced when you make use of it. 

    WordPress Tips for Beginners – Where to Start?

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    WordPress is the de facto king of content management systems worldwide and it becomes important to learn some great WordPress Tips. If you want to get into the world of website building and management, you need to learn how to use WordPress on a professional level. Sadly and perhaps paradoxically, it is extremely difficult to find information and high-quality guides on the application. This guide aims to ameliorate precisely that – here, you’ll find all the necessary information to help you start with WordPress and have a solid foundation to continue improving!

    Must Read: 10 Useful Tips to Improve Your WordPress Site Security

    What Are Your Goals?

    How you approach WordPress, how deep you go, and how much time you spend learning all depend on your goals. There are three classes of people who want to learn WordPress, and all three need different approaches:

    Professional User

    professional users are those who want to learn WordPress to create and manage their personal websites. These people couldn’t care less about the inner workings of WordPress or how it manages to make something display on the browser. All they care about is creating a unique website and putting their content out there. Most of the people who use WordPress fall under this type. Here are the things you need to focus on as a professional user:

    • Go through WordPress tutorials: there are multiple tutorials on the WordPress website that guide you through website creation and management. Of course, they are too rudimentary and virtually useless if you want to dig deeper into WordPress, but you don’t need to!
    • Learn about the plugin and theme library: you don’t want to miss out on WordPress’s most powerful feature. You need to learn about WordPress’s extensive plugin and theme library. The plugins will allow you to add almost any functionality to WordPress with the touch of a button. Themes, on the other hand, will allow you to easily and painlessly transform how your website looks. Learn about the most popular themes and plugins when you start with WordPress.
    • Interact with the community and learn how to ask questions whenever you get stuck: WordPress has an active and helpful community – if you get stuck, you can easily find answers to your questions by asking online. WordPress has an active and helpful community that will help you whenever you get stuck!

    If you’re not sure you can do with on your own, you might want to use an HTML to WordPress service to see the best results!

    Developer

    When you’re a developer, you aren’t only creating websites for yourself, but you’re also creating websites for clients. What you need to learn as a developer will obviously be much more than what you need to learn if you’re only using Wordpress for personal use:

    • HTML, CSS, and PHP: you need to have a decent understanding of all three scripting languages. HTML and CSS are the building blocks of all websites on the Internet, and you need to be really familiar with them if you want to survive. On the other hand, PHP is the building block of WordPress, and you need to learn how to code with it if you want to do anything advanced.
    • Learn WordPress file structures and inner workings: if you want to learn how to create truly unique WordPress websites and debug problems, you need to learn how the WordPress file structure works. You need to learn how the server and the frontend side communicate with each other.

    WordPress Developer

    You need to become even more familiar with WordPress if you want to become a developer for the WordPress ecosystem. For example. If you are thinking about creating unique themes and selling them or you want to create a really useful plugin that will extend the functionality of WordPress, you’ll be classified as a WordPress developer. There are hundreds of thousands of WordPress developers in the world trying to bring the latest features to WordPress users.

    In this case, however, you need to be intimately familiar with every part of WordPress. You need to learn its ins and outs. You need to learn how one function in WordPress interacts with another. Only then, you’ll be able to create truly unique plugins for the system.

    Yandex vs Google: What To Know To Rank Russian Sites

    In terms of the internet and SEO, Russia is sort of like the Wild West, just in the East. And cold.

    But, if you are looking to start an e-commerce site or even just an affiliate marketing blog, then the time is ripe to focus on the Russian market. If you don’t, then you’re missing out on a large market.

    Many Russians find themselves with some disposable income and are buying online more than ever. In fact, they use e-wallets more than any other country. And one of the most popular websites in Russia? Aliexpress.com. In other words, they have their e-wallets open and are ready to spend.

    If you decide to take on the Russian speaking market, then you’ll be doing your SEO on Yandex.com and not Google. Things are different so your strategy has to follow suit. Let’s take a look at the differences.

    Fewer updates

    Algorithm updates can create a lot of volatility in the SERPs. This is true for both Yandex and Google. And Yandex does have quite a few categories that they have their eyes on for frequent updates.

    Yet, Yandex SEO updates do not seem to occur with the same frequency as Google lately. At least they don’t announce updates as frequently. Google has been issuing updates that cause a lot of angst with SEOs with greater frequency in the last couple of years.

    No backlinks necessary

    The algorithm varies a great deal between the two and one of the biggest ways is how they treat backlinks. Yandex is far more focused on user behavior. They place more emphasis on metrics such as:

    • Time on page
    • Bounce and exit rates
    • Engagement
    • Social shares

    That isn’t to say that backlinks don’t factor, they do. It’s just they give sites that get traffic from their backlinks more juice. If there isn’t much traffic from the links, then they don’t factor much. They become relevant once a high volume of traffic from them is registered.

    Anchor text

    Google loves backlinks as we know and the anchor text plays a big part in how they analyze the backlink. The reward goes to the page that gets the backlink with relevant anchor text.

    Yandex, on the other hand, likes to reward a domain overall for the backlink. In this case, the anchor text doesn’t matter as much as sites can simply like to the homepage and Yandex will spread the juice sitewide.

    Optimizing

    Yandex vs Google

    Nobody has the resources that Google has, which means that Yandex does not have the budget to crawl as often as Google does. Because of this, it takes longer to optimize, or at least to see any benefits from optimizing your one page SEO.

    When you’re analyzing your SEO strategy, then make sure you have some patience with Yandex.

    Authority with age

    Websites that have been around a long time stood the test of time and are generally seen as an authority by Yandex. Google says it has no bearing on SEO.

    The flip side of that coin is that it can be harder to gain traction on Yandex for competitive keywords than it may be on Google.

    There is also a correlation between the size of the site, which usually comes with age and rewards with high rankings. When a site has a lot of content bringing in lots of traffic, it will get even more traffic. This means it may take longer to see big boosts in traffic until your site is aged and already getting heaps of traffic.

    Black hat techniques

    Where Yandex and Google are on the same page, is with using black hat techniques to try to game the system. Using hidden text, cloaking links, buying backlinks and keyword stuffing is not just frowned upon, but both actively seek it out and penalize sites that operate this way.

    The fact that the landscape on the Russian internet is much more open to the competition doesn’t mean that it is free for all and there are no rules.

    Conclusion

    Nobody will tell you that it is easier to rank on Yandex than it is on Google. What I hope you take away from this article is that if you treat Yandex SEO the same as Google then you are not likely to see any success.

    9 Benefits of Using WordPress for Your Business Website

    Since its inception back in 2003, WordPress has become one of the most sought after blogging platforms in the market. Over the last couple of years, it has also become a platform of choice, even for non-blogging websites.

    Here are the benefits of using WordPress for your business site, and why should you consider using this content management system:

    Must Read: 10 Useful Tips to Improve Your WordPress Site Security

    Search Engines Love WordPress Sites

    WordPress has a pretty clean and simple code, making it easy for search engines, such as Google, to crawl and index your web content.

    Apart from that, every post, page, and image has its own description, meta tag keywords, and title. It can also be optimized for particular keywords using SEO plugins, which makes it easy for you to optimize your content.

    Furthermore, you can also utilize tags to improve your search engine optimization efforts.

    Mobile-Friendly With Responsive Themes is also one of the Benefits of Using WordPress

    More and more online transactions and searches are now done via smartphones and other mobile devices rather than PCs.

    So, for your business website to stand out from the rest of the pack, it has to be mobile-friendly, with easy-viewing access from any screen size, as well as fully responsive design.

    We always tell our clients at Sytian Website Design Philippines that your WordPress business site can be made with mobile-responsive themes.

    These themes adapt pages automatically, posts for mobile devices, and comes with a variety of free and premium plugins from WordPress that adds responsive design features to a non-responsive theme.

    The Convenience of Easy Content Management

    Through search engine optimization, you could bring traffic to your site. But your traffic conversions depend on your site’s content.

    Your web content plays a huge role in enticing website visitors to pick your products and services. Your site will not survive with little traffic, either.

    You will need conversions, which can only happen if you have good quality content on your webpages. That’s why content management is a crucial aspect of web development.

    WordPress lets you have secure content management in place. You have the option to edit, delete, schedule, and publish content on your website without the hassle.

    Also, another exciting prospect here is that you can assign the work to any of your team since WordPress does not require someone to have advanced technical skills in order to publish content. 

    Highly Secure

    Thanks to HTTPS, security plugins, and many more, WordPress is, without a doubt, one of the most secure platforms that you could run your website on.

    It’s also constantly releasing new updates, as well as making better versions for the platform.

    Benefits of Using wordpress

    With a lot of the world’s websites running on WordPress, the platform is quick to catch any security flaws and fix bugs should they occur.

    If you also want to place an added layer of security, then it’s highly recommended that you install a couple of plugins that will help you protects user’s information and data.

    Strong Community Support

    When comparing it to other platforms, strong community support is probably the greatest advantage of WordPress.

    WordPress’s community aspect is one of the most rewarding and valuable aspects of using this CMS.

    It is not surprising since 27% of the total sites in the world use WordPress. And since a lot of people are using it, WordPress is able to cultivate a big and flourishing community of website and plugin developers and content creators.

    So if you ever encounter an issue or you need help with something, rest assure that there are a lot of ebooks, blogs, and online tutorials that will help you get the most out of the platform.

    Whatever question you might have, it is likely that someone out there in the community knows the answer to that.

    Regular Updates and Patches

    WordPress releases patches and updates regularly. This helps boost functionality, get rid of bugs, and make your platform a lot more secure.

    It also acts to protect your site, as it works in the ever-changing world of the Internet, new phone models, website browser updates, and so much more.

    Social Media Integration

    Another benefit when choosing WordPress is its seamless integration with social media sites.

    There is no need to log-in to your Facebook, Twitter, and LinkedIn accounts one by one.

    Benefits of using wordpress

    Instead, you can use social media plugins to automatically let your social media networking community know that you have recent content for them.

    Load Your Website Faster

    In this fast-paced and highly competitive digital age, you simply cannot afford to have a slow-loading site. If you do, then chances are, you’ll be eliminated from the rest of the competition.

    This isn’t only applicable to you, but to your website as well.

    A slow-loading site will find it hard to secure a top spot on the search engines, mostly because the bounce rate of that site is high, and will hurt your SEO efforts.

    The website you develop should be able to load quickly, even if there’s a weak internet connection. If it takes your site more than 15 seconds to load, then it’s already considered a slow-loading site, and having that kind of pace isn’t acceptable anymore.

    Fortunately, WordPress websites load a lot faster, and those sites that are hosted on WordPress won’t be encountering any kind of downtime, which could have a serious impact on your business.

    More Powerful and Flexible Than Any Kind of Website Builder

    WordPress is a much better option than any other website builder in the market. It’s because the option for customization and features of other website builders are often limited.

    Meanwhile, WordPress-based sites are offering a variety of benefits over other website-builders:

    • They are much quicker.
    • They work better.
    • They are more reliable.
    • They are much more powerful and flexible.

    Final Thoughts

    Whether you are a startup or a business owner that is looking forward to creating a website for your venture, or perhaps you have a site that requires updating and searching for a new platform, then the benefits of WordPress is the best solution for your business site.

    Not only will it save you more time and money, but it is also a lot easier to manage your site in the future, letting you expand your business as it grows.

    About the Author

    Kenneth Sytian is the CEO of Sytian Productions, one of the leading website design Philippines company. He has been designing websites and developing web apps for more than a decade. He is considered one of the top influencers in web design and development.

    How to Get Truecaller Premium for Free in 2020

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    Truecaller is an app that is used by almost everybody today. It has developed itself as one of the biggest mobile phone network services in the world. So in this article, I am sharing some of the working methods to grab Truecaller Premium for Free. You can easily get to know the name of the person from their phone number using this app. It has especially helped in curbing spam phone calls and also helped in preventing a lot of scams from happening. After the latest updates, you can also get to know if a person is currently on a call or if the mobile phone is idle before calling them. 

    Truecaller also has a premium account which offers a lot of extra services. We would like to enlighten you about some of the key benefits of the premium account: 

    1. The first and the most appealing feature is that you can get the information of the person who sees your profile. It tells you the exact details of the person who was checking the details of your number

    2. There are no ads in the premium version, so you won’t have to bother yourself with the pop-up ads that keep disturbing you.

    3. You will also get the option of call recording and you can record your calls using the Truecaller app itself

    4. You also get a Truecaller premium batch which is visible to everyone who calls you

    We would like to discuss the various ways by which you can get this premium subscription for free in 2020 – 

    1. Using the Official Truecaller Referral Program

    Back in 2018, Truecaller launched its referral program in which you can get a Premium upgrade for free just by sharing your unique link with your friends and family members. Each install that will happen with your link will give you a week of Truecaller Premium for free and there is no limit on how much free weeks you can get. To get your referral link just follow the below steps:

    1. Open the TrueCaller app on your Android or iOS device. Once in the app, click on the Navigation drawer and then select “Invite friends”.
    2. Next, follow the wizard and invite your contacts who are not on Truecaller.
    3. Lastly, when your contacts install Truecaller and register with their number, both of you get Premium free for a week!

    You can invite as many contacts as you want and get many weeks of free Truecaller Premium! You can read more about the Referral Program on the Truecaller Blog.

    2. By using Google Opinion Rewards

    Google Opinion Rewards – Earn Google Play Credits

    Google opinion rewards is an official app by Google by which you can opt for surveys and earn money without giving your bank or credit card details. The same money can be used to buy premium apps on the Play Store and thousands of people have used this method to buy premium apps worldwide. We would like to discuss the step by step procedure to get Truecaller Premium for free using Google opinion rewards –

    1. The first step is to download the Google opinion rewards from Play Store

    Google Opinion Rewards
    Google Opinion Rewards
    Developer: Google LLC
    Price: Free

    2. Then you have to fill out some basic information about yourself to sign up for the program

    3. After signing up, you will be eligible to participate in all the surveys. Usually, the frequency of surveys is weekly and you get surveys to participate in after every week. These surveys are usually from user-oriented companies and very easy to answer. You can get up to rupees 32.5 per survey. You must answer all the available surveys and in no time you will have the available funds to buy Truecaller Premium for free. This is one of the easiest and the quickest way to get your premium subscription.

    Must Read: GiveAway: TrueCaller Premium Account for 1 year for Free

    3. Using the promo code

    Now, this is a very good time to get the premium subscription because Truecaller is offering free subscription for two months for everyone to promote their program. It is very important to give free trials to customers so that they can get to know about the benefits. The steps involved in getting the free trial are:

    1. You must download and sign up on the Truecaller app by downloading it from the Play Store or App Store.

    Truecaller: Caller ID & Block
    Truecaller: Caller ID & Block
    Developer: Truecaller
    Price: Free

    2. After that. by selecting the premium option you will be asked to deposit money but you must enter the promo code “#TRUEREB” which will allow you to get the subscription for free for two months. 

    4. Using the promo code #TRUERAMADAN15

    There is another promo code that can be used currently to get the premium subscription for free for a month.

    Truecaller Premium for Free

    This promo code is basically a contest being Run by Truecaller to promote their services. After entering the promo code, you will receive a message saying that you have successfully entered the contest. You just have to keep entering the code every day to increase your chances of becoming the lucky winner who will get the free subscription from Truecaller.

    You can use this code by simply typing the promotional code with a hashtag in the search bar in the TrueCaller app, works with both Android and iOS versions.

    These are some of the ways by which you can get the free subscription and we encourage everyone to take steps and get your subscription as soon as possible. All these ways might not last for a long time and it is always worthwhile to have the premium subscription because of all the benefits that it offers.

    3 Methods to Format Write Protected SD Card

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    Did you ever try formatting your SD card only to discover that it’s write-protected- in other words, you cannot access the card itself, or access the files inside the card? 

    Sounds frustrating, right? This article is your relief. 

    I’m going to walk you through easy ways to format a write-protected SD card. We’ll cover 

    Must Read: 5 Methods on How to Remove Write Protection from SD Cards

    What is write protection? 

    Also called ‘read-only,’ write protection is the functionality of storage media like an SD card to prevent a user from writing or changing new data. 

    This allows a user to read the information present in the card, but restricted from copying or deleting the card. Thus, you cannot format a write-protected SD. 

    In this situation, you now have a useless SD card until you’re able to delete the write protection on it. 

    How to Remove and Format Write Protected SD Card- The easy way 

    The easiest way to remove the ‘write-protected’ error from your SD card is to slide up the small lock switch on any side of the SD card (mostly on the left side) 

    But, sadly, you may still have a write-protected SD card even after unlocking. In such a situation, here is how to disable the write protection. 

    Method 1

    Check the ‘properties’ of your SD Card

    Head over to “My computer,” locate your card reader at the ” Removable storage” option. Now, right-click on it and click “properties” 

    You could find the option to delete the write protection. If yes (yay), click on it, and remove the protection.  

    Method 2

    Clear the ‘read-only’ attributes with CMD

     Windows typically features CMD tools that troubleshoot and lets you see bad sectors on a particular drive or delete a partition. 

    Here are the necessary steps to removing read-only attributes:

    Step 1

    Click on the “start” icon and enter “cmd” in the search area. To open, Right-click and choose “Run as Administrator” then type the commands below and hit “Enter” after typing each of these:

     Disk part

    List disk

    Select disk

    Once done, your SD card should get back to work. 

    Method 3

    Using registry editor to remove write protection 

    If the above CMD option does not seems to work and you still have a write-protected SD card, the registry editor can also help you remove the write protection. Simply take the following steps: 

    Step 1: Click on “Windows key +R” to start the program.  To start the registry editor, Input “Regedit” and hit “OK” 

    Step 2: On the left corner, extend the entries to get to the below path. 

    Computer\HKEY_LOCAL_MACHINE \SYSTEM\currentcontrolset\control\storagedevicepolicies

    Step 3: Right-click on “write-protection” and edit the data from 1-0. Now hit the “Ok” button. 

    Formatting SD card after disabling write protection 

    Once you’re able to remove the write protection on your card, it becomes ready for use. 

    And to format it, here what to do: 

    Step 1: Click “Start,” input ” Run” on the search bar and click “Enter”

    Step 2: Then type “CMD” in the run box and press “Ok” 

    Step 3: By now, your command prompt window should be opened. Hit “diskpart” and run diskpart utility. 

    Step 4: Now, input “list disk” to look for the drives on your PC 

    Step 5: Then, Type “disk 1” (your SD card number should be 1) 

    Step 6: Click on “clean” to delete all your SD card data. 

    Step 7: Then, you must create a partition. Click on “Create partition primary” 

    Step 8: Now type “select partition 1” (where 1 stands for the newly created partition). Then input “Active” to activate the partition. 

    Step 9: Finally, enter “format fs=ntfs (or format fs=fat32)” to have the partition formatted to the desired file system.

    That’s all!

    Biology Assignment Help for Australian Students

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    According to search engine statistics, students from Australia and other countries of the world actively seek custom writing websites. They leave such online requests as – What company will complete my homework instead of me? I want to pay someone to do my assignment. Students simply grow desperate when certain circumstances overwhelm them. They may lack the time, knowledge, advanced writing skills, etc. Besides, an academic discipline like biology may become a real nightmare. Accordingly, they require professional assistance.

    For example, AU Assigncode offers assignment help for Australian students in the most advantageous conditions. All the papers are of the highest quality, accomplished on time, 100% unique, confidential, and tackled exactly as you demand. Another way to do your assignments is to undertake self-education. It’s an important method every student should practice. Nonetheless, it takes some time to become a perfect writer. Accordingly, professional assistance is the wisest temporary opportunity.

    As there are multiple academic writing companies, it’s hard to make the right choice. Fortunately, we know the most important criteria that help to identify a perfect helping company. Consider the following essentials:

    • Niche. Firstly, pay attention to the reputation of the selected platform. Surf the Internet to find top-rated websites.
    • Progressive delivery. Obligatorily check the percentage of successfully delivered orders. It should be not less than 90%
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    Get Assignment Done Online Quickly and Effectively

    Under the condition, you cannot cope with your assignments on your own and intend to use a professional writing company we recommend using AU Assigncode. Most issues related to “do my assignment for me” are solved there. Our quality experts have surveyed multiple writing platforms and are convinced that this one provides the most beneficial conditions and guarantees.

    The company offers hundreds of experienced writers. Accordingly, you’ll definitely find a helper who perfectly suits all your demands. Talented specialists can fulfill everything you need. Your assignment can be written, edited, cited, researched, outlined, structured, proofread, rewritten, etc. They are able to complete an essay, research paper, coursework, dissertation, laboratory report and so on.

    Every paper is fully authentic. The company assigns experienced editors who verify papers with a dependable plagiarism-checking app. It quickly detects non-original elements, which are instantly reworked and deleted from the texts. Of course, the company’s editors are familiar with different writing styles (APA, Chicago, Vancouver, MLA, Harvard, etc.) and make citations and references according to the official educational demands.

    AU Assigncode is popular amongst Australian thanks to other benefits. Thus, its specialists may complete assignments on other disciplines too. You can count on:

    • Engineering;
    • Algebra;
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    • Geometry;
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    • Accounting;
    • Math, etc.

    Its specialists write their orders extremely fast. They possess advanced writing skills and apply the most efficient writing strategies to accomplish the orders on time. As soon as your assignment is done and you fulfill the payment, you’ll get it.

    Amongst other dividends of the company are:

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    The potential benefits from collaboration with this academic writing platform are obvious. If you feel there’s no other possibility to accomplish your papers with your own strength, use AU Assigncode. Its quality and reputation can be fully trusted.