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    Nokia 7: Why it isn’t the Phone that We Hoped For?

    Ecbert Malcom
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    Nokia 7: Why it isn’t the Phone that We Hoped For?

    Nokia’s reincarnation from the ashes at the hands of HMD global is a welcome sight for us long-term fans of Nokia phones. Even though Nokia is no longer a dominating player in the smartphone market, it will always have a special place in our hearts for giving us some of the coolest phones from back in the day. Nokia at its prime was one of the few manufacturers, who paid attention to device build quality and service. Nokia’s back then was very durable and tough.

    Unfortunately, Nokia met its demise shortly after its acquisition by Microsoft and we all know that wasn’t Nokia’s fault but rather Microsoft’s who imposed the Windows Phone OS on Nokia. WP was a very restricting OS and never saw too many takers and this was what led to Nokia’s ultimate demise. Android and iOS were very strong platforms back then and even now there hasn’t been another challenger to these tyrants. But now Nokia is back with US courtesy an HMD Global and they are on a spree of gaining that long lost Nokia fame. Nokia recently announced the Nokia 7 which is a step down from its flagship counterpart the Nokia 8. So how does it fare and does it have what it takes to take on the current market? Let’s chart up a specs comparison and compare it to competing devices.

    Nokia 7

     

    Design and Display:

    The Nokia 7 follows the uniform design policy like the rest of the current Nokia Line-up but probably looks the best out of the lot. It has a full glass construction which won’t be as durable as the rest of its range that uses aluminum and plastics but it does give a nice aesthetic to the device. The flipside is that the glass construction does make it a fingerprint magnet and people who buy the device may find themselves cleaning it often unless they invest in a protective cover. The rear has a standard single camera arrangement and the Zeiss logo nicely etched below the camera showing that it uses Carl Zeiss lenses for its cameras. The rear also houses the fingerprint sensor for the device and the entire arrangement seems neat.

    The Display used in the device has a 5.2’inch full HD IPS panel that has a pixel density of 424. Nokia could have easily used an AMOLED panel for the price of the Nokia 7 as many manufacturers seem to be doing so but for some reason, the device sees some significant cost-cutting in some important areas. Nonetheless, the display is good and has good natural colors as expected of an IPS panel.

     

    Performance:

    This is one area where Nokia faces an Achilles heel. The Nokia comes with a Snapdragon 630 which is a newer processor and a possible replacement for last year’s Snapdragon 625 and 626 and while the Snapdragon 630 is a fine chip, capable of easily handling multitasking, it isn’t a processor befitting the price tag. The more powerful Snapdragon 660 would’ve made for an ideal SoC for the price tag but Nokia clearly applied some cost savings here.

    The Snapdragon 630 has an 8 Core CPU divided into two different clusters. Four of the cores run at a faster 2.2 GHz and employs the Cortex A72 cores and four cores run at 1.4 GHz with the Cortex A53 cores. This configuration is efficient and the SoC is great for battery. Graphics are handled by the Adreno 508 GPU and the device has a massive 6GB of RAM in it. I’m not sure why all that RAM is necessary considering a good software RAM management tweak could easily take care of resource management and the spared expenses could’ve been used for a better SoC or Display.

    Nokia 7

     

    Software:

    The Nokia 7, like all other current Nokia devices, uses an almost stock version of Android 7.1.1 on its device without the addition of any bloatware or unnecessary deviating gimmicks. This makes for a very pleasant experience while using the device and the experience on Android remains uniform through the entire range. Also using stock android means that it will definitely receive updates quicker and Nokia themselves state that owning a Nokia is going to be one of the fastest ways to get the android Oreo update but of course that is yet to be seen.

     

    Camera and Storage:

    The Nokia 7 uses a 16MP rear camera with a CMOS sensor and Carl Zeiss optics. Nokia has a long history of using Carl Zeiss optics on their devices which does have an impact on the overall image quality. The Nokia 7 is also highlighting the camera prowess of the device like the Nokia 8 however unlike the Nokia 8, it doesn’t come with any form of image stabilization whatsoever and that could be a problem. The camera has a wide f/1.8 aperture and a unique “Bothie” mode that allows the device to simultaneously use both the front and rear cameras and snap pictures at the same time. Other than that the camera software does have a few options to tweak the overall image but it doesn’t go overboard like some other phones. The front has a very basic 5MP camera that is good enough for selfies and has an aperture of f/2.0.

    Storage wise, the device is available with a 64GB model and has the option to expand the storage to another 128GB via an SD card.

     

    Battery and Connectivity:

    Curiously enough the Nokia 7 only has a 3000mAh battery which is actually good considering the form factor of the device. It supports Qualcomm quick charge so the device should charge up pretty quick even if you run out of juice during the day.

    As far as connectivity is concerned, there is no official launch date for the device as far as India is concerned but it did launch in China recently. So network support for India can’t be quoted currently.

    Conclusion:

    As far as the Nokia 7 is concerned, Nokia is making it as a kind of teaser for the upcoming Nokia 9 which will also allegedly feature a glass construction. The Nokia 7 has some curious cost cutting measures which it tries to make it up with a few other additions. The Nokia 7 in India is expected to be around Rs.26990 when and if it launches. But Nokia shouldn’t actually make the price so high as it will compete with the likes of Xiaomi Note 3 and the Mi7, making it a hard pick over the others.

    7 Steps to Grow Your Blogging into Successful Career

    Ecbert Malcom
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    7 Steps to Grow Your Blogging into Successful Career

    In the past decades, the last two decades more precisely, lots of tech-related jobs started popping up. It’s very easy to start grinding, as long you have a PC and a steady internet connection.

    Blogging is one of these jobs. Basically, if you are a native wordsmith and you feel like sharing anything with those around you, blogging is the career of your choice.

    There are lots of examples of bloggers who turned their hobby into a full-time job. Pete Cashmore’s blog called Mashable, a technology-focused blog makes a decent $2 million a month and he’s not the top earner. This being said, we can clearly see that the blogging industry is a profitable one.

    George Newman, a marketing specialist at EduGeeksClub gives a few tips for you to start that blogging career you’ve been planning to.

    1. Self Assessment & Commitment

    If you want to turn your blog into a full-time job you need to be very firm about your decision. You can’t take it as a part-time job, it needs your entire attention. Have a break from work, take two days off and think about your next move.

    It’s very difficult to go from a full-time job, with a steady income, to a job that, at first, might generate none to little income. At the same time, it’s very easy and delightful going from a regular job to being your own boss and doing what you like.

    So, starting a blogging career is the difference between staying in your comfort zone or taking some risks, doing what you love and taking your career to the next level.

    • Blog Topic

    You’ve decided to follow your dream, now, you need to clearly define your blog’s topic. Whether it is fashion, automotive or tech, it doesn’t really matter. The best way to find this topic is to answer two very important questions:

    • What do I like? What am I passionate about?

    If you are not passionate about your work, the quality of your results will be disappointing, at most.

    • How many blogs are occupying that niche?

    Take it as a real business. Before jumping into the lake, you need to check its depth.

    2. Get Some Article Ideas

    Once you find the blog idea, you need to find some content ideas. Let’s pretend you’ve decided upon an automotive blog. Do some digging, what cars does your audience like? Surf the forums, find the ones with the most threads, replies, and activity.

    For an exhaustive report on the automotive industry or any idea you’ve decided upon, you can use Forum Research. They are great at doing researches.

    3. Publishing Calendar

    Right, you’ve decided upon the main ideas, you’ve got a handful of articles. Now, you need to decide on their order. It needs to be a logical one in order to have a coherent flow of information.

    The best way to create that publishing career is to use tools such as Coschedule. It has many useful features, such as an ability to combine social media and content marketing schedule, an ability to share tasks with your team, and many others.

    4. Investment – Time & Money

    In terms of time, we’ve already talked about that. Take it as a full-time job or even more. When you are your own boss, you won’t be able to draw a line between personal and professional life. They will blend in and your blog might occupy more than 40 hours per week.

    • Tools

    In terms of money, you will need a decent budget to get going. First, you will need the tools, an above the average laptop it’s a must. This will quite a big dent in your budget if you don’t have it already. Another thing you should consider buying it’s a decent camera. Readers want visual content, photos, videos and you need to deliver them at the best possible quality.

    These are the basic tools you need, but depending on your blog’s topic, you might need some extra tools. For example, if you offer audio content, such as podcasts, you should consider buying a professional headset and microphone.

    • Software and Development

    In the first part, we’ve been talking about the hardware part of the business, now we’ll talk about the software and development.

    Here are the things you should take into consideration:

    • Domain

    • Hosting

    • Development (If you do this all by yourself, it’ll save you lots of money. If you contract someone to do it for you, brace yourself!)

    Another thing that will consume a lot of your budget is the paid advertising. At first, your blog will have little to none readers. You need to create some traffic for it and, for this, you need to invest in paid advertising. Advertising will consume a great percent of your blog’s monthly budget, around 65-70 percent.

    5. Consistency in Blogging

    The numbers started growing. You’ve started having 4, 5 figures, you are turning into a real star. Now, you need to make the snowball keep on growing. Disrupting the constant flow of posts and information will make your readers act the same way.

    • They Won’t Visit You as Often as You’d Like

    • They Won’t Engage with Your Blog

    • They Will Treat You the Same Way You Treat Them

    Consistent doesn’t mean you should have a blog post per day. Your blog might cover very complex matters, which need lots of research, and you are able to deliver only two or three posts a week. That’s totally fine, but you need to keep on that schedule. If at first, you post 4 articles a week, then you go down to one or two, your readers will see the difference. They will look to other blogs for interesting information.

    6. Emotional Attachment to Your Blog

    Right now, you are doing something you love. You keep those ideas flowing, those keys moving, and the posts are published regularly. You’ve started getting attached to your baby, but you need to keep in mind that it’s a business.

    You need to make rational and objective decisions, don’t let your feeling overwhelm you. It’s more like 70 percent business and 30 percent pleasure. You are doing what you love, but you need money to keep on doing this and the rent won’t pay all by itself.

    Sometimes, you might have to choose between sticking to your principles and earning those extra bucks that will keep you afloat. I’d suggest you take this decision considering the economic effects of your decision.

    7. Generating Revenues

    Your blog started generating some buzz around it but, we both know that, for it to survive, you need some cash. The easiest way to do so is by joining an affiliate network.

    Basically, what you are going to do is sell the space on your website for a certain amount of money. You will promote other people’s products and you will get paid according to the traffic you generate.

    Depending on the method you consider most appropriate you can choose:

    • Pay-per-Click

    • Pay-per-Impression

    • Pay-per-Action

    • Pay-per-Lead

    But, this is up to you and the person you rent your space to. You will decide upon the method you consider the most relevant for both of you.

    8. Product Reviews

    Once you get some traction, companies will start coming up to you. One of the most frequent methods of advertising their products on blogs is by having them reviewed. Long story short, you’ll get fancy cars to drive around and crash them into bananas just to make them more visible to your audience.

    Getting paid to drive fancy cars around town? I guess it’s everyone’s dream.

    Conclusion

    The technology has created, transformed, and turned blogging into an industry. There are people out there making 7-figures a year and you still don’t feel comfortable creating those blog posts?

    When you want to start that blogging career you’ve always thought about, keep in mind these 7 tips and you will have a firm starting point.

    Think about your blog’s main theme and brainstorm to find some article ideas. Once you’ve posted them, use social media and analytics to increase the reach and optimize your content according to your audience.

    Last, but not least, find innovative ways of increasing your revenues through your blog. After all, it needs lots of money to make it float.

    Dedicated, Semi-Dedicated & Free Proxy Terminology Explained

    Ecbert Malcom
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    Dedicated, Semi-Dedicated & Free Proxy Terminology Explained

    Proxy servers perform a number of functions. Some of the common functions that are performed by Dedicated proxy is given as below. The functions will make it easy for you to understand dedicated as well as the semi-dedicated proxy.

     

    The interface in between the public and home network

    A public website is accessible by using the dedicated proxy. Universities use this system. It is easy to access university network as well as download e-Media, you can also view it at home or at any other place by using a proxy server. Additional protection is provided to you with the help of this proxy in order to remain safe from unwanted access to the network.

     

    Controlling the bandwidth of the network

    It is easy to control the traffic on the network by using a proxy. With the help of using resources, one can allocate user or user groups. Hence one is able to monitor the availability of server by using control tasks.

     

    Network attacks Protection

    A proxy server is in between the users and data server. So, such a solution for protecting the servers is in use by such websites who deal with sensitive data of customers like online stores.

     

    Network logging

    Network activity logging is used commonly by the proxy servers. It is easy to identify the harmful access in a quick way.

     

    Content blockage

    It is easy to block the internet in public networks by using an upstream proxy server. Parents can prevent children from opening such websites that contain racist or pornographic materials at home network while surfing. In most of the repressive countries, proxy servers are used for censoring the population on the internet. Proxy filter functions include removing interference of advertising while you are surfing.

     

    Semi-Dedicated & Dedicated proxy

    A huge difference is there in dedicated proxies and in semi-dedicated proxies. Well, the working mechanism of both the proxies is same. A dedicated proxy is such which remained unshared as well as dedicated to the buyer of the proxy.

     

    Dedicated proxy

    The main goal of the dedicated proxy is not only to connect two communication partners, there is the direct effect of the proxy on the communication form. The server can filter, cache or manipulate those data packets that it gets.  In such way, the requested files are available in short span of time for the user on the internet. In order to transmit data, one can apply and read dedicated proxy on certain protocols like FTP or HTTP.

     

    Which Kind of Proxy to Purchase?

    When the comparison is held in between the semi-dedicated proxy and dedicated proxy, one has to consider few elements before making any final purchase. The main element is the budget of the person. Therefore, one has to pay a huge price for dedicated proxy in order to enjoy an unshared server. In terms of semi-dedicated proxy, the server is divided among 3 users. The overall cost of the server will be divided among the 3 users. The shared server will lead to division in the speed and bandwidth of the server. So, in this matter, the main purpose of the proxy is to fulfill the needs of business in order to make a dedicated proxy to work better.

     

    Dedicated proxy vs. Free proxy

    In both kinds of proxies, there is nothing to compare. A free proxy refers to such server that a group of people is sharing. Well, such proxies are not free in real. The vendors who use free proxies use advertisements for earning money. You can become a subject of marketing campaigns by using these free proxies. Therefore, keep this thing in mind and do not waste your time in using the free proxies.

    Apple iPhone X Features: Everything That You Need to Know

    sudhansh
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    Apple iPhone X Features: Everything That You Need to Know

    Apple is celebrating its tenth anniversary by releasing the iPhone X. Apple released the model in an event in the Steve jobs theatre located on its campus. The post revolves around the flagship model and the changes or introductions that Apple made to the handset.

    Tim Cook introduced Apple X as the next big step for the company. The initial notice is the screen, which takes up the entire space rather than the previous generations. Additionally, the surgical grade stainless steel and the rear glass panel offer dust and water protection. The rear glass panel will make it easy for users to opt for Qi charging, which is increasingly becoming a favorite product across the globe. Users can quickly ramp up the battery at coffee shops, airports, restaurants, and other places that they can immediately boost the battery before they head out for the rest of the day.

     

    Display

    The 5.8-inch Super Retina Display, adapted from OLED technology, is the first on an iPhone. According to Apple, it rectified the problem of color accuracy and brightness that bothered OLED screens in the past. Additionally, it now supports HDR10, making it easy for a user to view high contrast or 4K videos with ease. It even has the True Tone dynamic adjustment system, which helps in altering the brightness, contrast, and color appearance according to the ambient light.

    Apple iPhone X Features

    Price and availability

    If the rumors were to be true, Apple X would sell the iPhone X with a starting price of $1,000. Apple started accepting pre-orders for both 64 and 256 GB variants. The delivery for the same will begin from November 3. Also, the phone will be made available for walk-in customers across all the iPhone stores on the same day.

     

    A11 and Camera

    The all-new iPhone X heads out into the market with a dual-lens camera, which has optical image stabilization with a wide angle aperture lens. One of the lenses has a f/1.8 aperture, while the other has a f/2.4 aperture. Apple made sure that the front camera to received significant changes to meet the growing demands. It now supports portrait mode, has exposure control, and auto image stabilization. The newly introduced signal processor ensures that the output has a good effect. Users also receive new color filter, and the device uses natural lightning effect along with the newly introduced augmented reality features. One can capture 4K videos at 60fps and slow-motion videos at 240fps. The best thing here is the people who use Garageband in it will be able to have better user experience. If you are a Windows user then fear not, you can get  Garageband For Windows with this guide.

    The A11 Bionic chip is a 64-bit processor with a new graphics card running at 30 percent higher than the previous edition. Out of the six cores, four runs at 70% higher for improvement in efficiency, while the other two run at 25% higher to boost performance. When the user carries out multitasking, the bionic chip calculates the activity and spreads or diverts both efficiency and performance according to the requirement. It is an excellent choice for those who often use multiple apps at a single time.

    5 Intriguing Relationship Takes on Advertising and Technology

    Ecbert Malcom
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    5 Intriguing Relationship Takes on Advertising and Technology

     

    Technology and advertising have since the early days been working together. This is evident in the commercial messages that were found in many different places around the world. With the introduction of television, radio, and computers that were internet-enabled, an always increasing demand for content for brands was created. The demand of content for brands proved to be difficult for advertising and technology to come together because the normal routine had been canceled.

    With more than sixteen years into the new millennium, it is pretty obvious that fragmentation and disruption are the new ways able to successfully cause fissures between parties who make platforms as well as those who own purses that contribute to significant advertising budgets. The disruption part has been motivated by the emergence of numerous online platforms that continue to offer more opportunities for advertisers.

    According to experts, major industry players found the statements below most interesting and intriguing when matters related to making strides in technology and advertising are. If you are both an advertising fan and technology lover, the below information will most likely catch your eye and make you think for further approaches.

     

    1. Advertisers and technologists have made very reasonable strides when it comes to building their platforms

    When it comes to advertising and technology, the two different industry players have taken their time to develop their platforms respectively to enhance better service delivery.

    Nowadays, there are different techniques that can relate to technology and advertising. Although technology represents one of the main channels through which advertising it’s presented to consumers, the two industries have developed different strategies in order not to confuse the consumer and reach crossed promotion.

     

    2. The pace of change has become enormous nowadays

    With many online platforms, for instance, the pace towards change is enormous. The algorithms are tweaked constantly which tends to make those who run adverts on the platforms mad. Now and then, the units are constantly changing a fact that keeps many advertising creatives on their heels, to say the least. Such relationship takes on advertising and technology have enabled advertisers, on the other hand, to become more creative when matters related to scaling the adverts they run are concerned.

    Change works at a fast pace in many domains, but technology and advertising are definitely two of the most rapidly growing areas on the market today. Keeping up with the latest trends is a must for online platforms, as customers are always on the search for new and exciting things and willing to give up old-fashion trends for new opportunities. What does change represent here? We could be talking about techniques such as social media promotion, transmitted through technology. Also, technology might be promoted through advertising.

     

    3. Native means more friction

    In a recent couple of years, AdBlock has become a constant feature on web browsers, making advertising revenue to constantly drop. However, the most affected are advertisers who run banner sales with those who use social media and other platforms not being affected at all. Some customers choose to turn off the pop-ups for good, which is good for some brands. It has been proved that emerging units can to a very big extent cause friction between publishers and brands because marketers want to be effective and at the same time, and being in a position allows them to scale.

    The tension is interesting because it means that one has to standardize so as to remain relevant. When a brand remains native, it means that it can get away from standardization. It is important to understand that agencies want to buy on a large scale while publishers value their audience and hate being treated like everything else because they consider they are special. This means that the conflict between the two areas can be solved in only one way – by reaching a common denominator. What would this be? Working together towards further progress.

     

    4. Progress is being made

    Many big brands have taken full advantage of technology to maintain relevance in both sales and presence. The challenges that we have discussed above have enabled marketers to get a better edge when matters related to getting more results when advertising is concerned. For any business to succeed in future, it will be prompted to use innovation so as to scale the heights of success.

    Different technologies will continue to be developed and advertising will have more means than ever to display its messages. The same applies to advertising. Ranging from social media to different content techniques, advertising will try to take over as many user engagement fields as possible. It will continue to put the user in the first place, I  order to flatten it and make it more inclined than ever towards the products or services the advertised brand is promoting.

     

    5. Every company’s bottom line is determined by the way it uses creativity and the   challenges at play to its advantage

    For every marketer, in order to reach a position of getting results, it is very imperative to be in a position to use the challenges as well as creativity to their advantage. The quicker one learns to compliment both, the quicker it is for them to get results. Confronting challenges with creativity is one of the best ways to reach success in the shortest amount of time. Any marketer should be very well aware of this fact and try to apply it as often as possible.

    In the business world, for example, technology companies and business agencies have been working together and while at it, figuring out how the market behaves. The power has been able to shift from the company to the customer, and that has allowed very good results to be seen. In the same breath, agencies have been forced to play in areas they were not playing in before. The consumer has become the most important part in each of the two areas: tech products are designed for customers and advertising’s main focus is on people who read their messages and are impacted by them.

    All said and done; it would be prudent to say that relationship takes on advertising and technology have both played a very imperative role when matters related to moving brands forward in revenue and publicity are concerned. When brands advertise, they get the publicity that plays a very big role in helping them move sales volumes. According to specialists, both have since time in memorial worked hand in hand. Even though challenges have emerged at times, it is not prudent to say that there have been failures all through. When challenges erupt, they are countered by creativity.

    Technology and advertising will remain for a long period of time since now on two interconnected domains. They will most likely never be able to function one without the other. Still, this is only one of the intriguing takes that involve technology and advertising. There are other aspects worth being mentioned, starting with the ones above. The future will probably bring more aspects, so be prepared to discover them as time passes by.

    Image source: Deposit Photos

    Colocation Vs Managed Hosting: The Ultimate Guide

    Ecbert Malcom
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    Colocation Vs Managed Hosting: The Ultimate Guide

    These days a debate among IT professionals about which hosting option is the best solution colocation or managed? On the one hand, many professionals swear by colocation.

    They are savvy about managing their server and bandwidth needs. They use a colocation service because it saves them money and gives them reliable access to a robust network. Other companies are choosing to go a different direction. They are opting for a managed hosting solution. They do not want to get their hands dirty when it comes to any aspect of maintaining their online presence. They are content knowing their web presence is being managed while they handle their other work.

     

    Hosting Provider Must Meet Stringent Requirements

    Choosing the best colocation provider for your needs is an individual decision based on industry requirements and compliance necessities. They may need to control every aspect of their data and IT infrastructure so having physical hardware in a NAP is the way to get the job done efficiently.

    They will likely select a provider on a few crucial details such as their commitment to security and the quality and redundancy of their connections. A few factors they will not be able to live without are selecting a data center with on-site support. That means they have well-trained, full-time staff working and available to help. They will also offer a choice of carriers. They should have access to most vendors you require.

    They must guarantee up-time, have a secured facility, and provide you with access to their data center. You must also be able to get into the data center when you want to perform maintenance or upgrades.If you opt instead for managed co-location, you can leave this aspect of your account management up to the hosting company’s support team.

    Managed Hosting Can Be Stress Reliever

    Managed hosting offers a different set of features and functionality. Companies that choose to go this route want a “hands-off” experience. They are not looking to be responsible for all aspects of server administration. In fact, they are looking to leverage the expertise of a remote expert team to handle these technical tasks.

    Managed hosting providers help clients with setup, configuration, ongoing maintenance, and will also provide support when something goes wrong.

    The customer is off the hook when something breaks and won’t have to go it alone when they are looking for configuration help. Stable hosts have staff on hand 24/7, so there’s no need to wait.

    24/7 Monitoring Helps Your Provider Spot Problems Fast

    Perhaps most importantly of all, the hosting company will monitor all hosted virtual servers. That is a big deal because it means they can fix issues as they arise proactively. Bug fixes and security patches are immediately and routinely applied.

    For any business that is not up to speed on security, it is a wise decision to leave the job to experienced vendors. If you decide to handle it all internally, you will need adequate staff and training. Problems will pop up.

    Managed service accounts ensure the clients do not have to deal with routine issues like installing SSL certificates, migrating old data or websites, or configuring firewalls.

    Time Consumed Uploading

     

    Not only that, backups are a big part of this type of service so losing data becomes a thing of the past. Security and pricing may be the determining factors on whether to go with colocation vs. managed hosting.

    Updates and Maintenance Are Time Consuming

    Don’t overlook just how time-consuming installing updated and general maintenance.  It is crucial to have staff on-hand to ensure these operations go smooth. Leave that up to the remote team when you are confident they will handle it better than your team could.

    The remote support team will also stay on top of server optimizations, ensuring speedy performance at all times. No one wants to deal with a slow server.

    Visitors do not want to wait around for the page to load and search engines push slow loading sites down in their rankings! Avoid those issues and gain the benefits of a professionally maintained service instead.

    Managed Services Offer the Best of Both Worlds

    Managed Services Offer the Best of Both Worlds

    For clients who want the convenience of managed hosting combined with the flexibility of colocating their servers, they can choose managed colocation services. This way their remote support team will handle server hosting requirements for them. This type of service means that companies that are not nearby can rely on the data center support team to handle emergencies.

    Since fully-managed colocating of servers has become more popular, it allows consumers a solid choice to select data centers that are not near to them physically.

    Traditional co-location would typically require a visit to the hosting site for installations or upgrades and repairs. When you offload support to the host, you no longer have to concern yourself with these details.

    Customers still own all their equipment with managed colocation services. They just aren’t on their own when it comes to integration, setup, and maintenance. This extra support eliminates one of the most significant issues of concern, but with the added benefits that colocating equipment providers in the first place.

    Any company that’s deciding between managed hosting vs. colocation must consider whether they need to own their equipment.

    If they do not need to, they may think about using a virtual server solution. However, if they want the benefits of using your own servers, choosing managed or unmanaged colocation is the most reliable option.

    Colocation vs. Managed Hosting Is a Matter of Priorities

    Details to consider are bandwidth costs, whether or not you need support, and the reputation of the hosting provider.

    Once you weigh all of these factors, you are in a position to determine the most appropriate course of action for your internet presence.

    Managing your own servers may end up saving your company money, but only in the scenario where you have the staff needed to do the job right. Security of your IT systems should always be considered.

    If your company is not able to handle the tech work then managed hosts will become your best bet quickly. There’s nothing worse than causing downtime because of an upgrade. That can happen anytime someone with no experience attempts to perform routine maintenance on a cloud virtual hosting service. Scripts break and hardware fails and those are just simple facts of life.

    If you want to avoid the headaches associated with doing your administration you may be best served to turn it over to professionals.  They are your best option to ensure your website is rock solid and always performing at its peak.

    Ways to Pay and Play in Gaming and Gambling Industry

    Maitreya Patni
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    Ways to Pay and Play in Gaming and Gambling Industry

    As we become a more and more digital society, payment methods have become super popular in gaming. Whether people are using them to complete a microtransaction or gambling online, there are specific purposes for each one. This all ties into the overall increasing popularity of mobile games in general.

    Gambling is a massive business all over the world, with billions wagered on a daily basis. This is an industry that finds itself on the cutting edge of technology, with new games and payment methods being pioneered regularly.

    The Statistics on Mobile Payments

    More people are choosing to access games and play from their mobile device than ever before. The percentages of those over the age of 18 who choose to access gambling games are on the rise too. With billions of smartphones now in circulation and that number rising exponentially, it’s no wonder that these payments are becoming ever more popular.

     

     

    In a recent study, 60% of respondents stated that they had used their mobile phone to make a purchase. In the same study a year prior, only 41% had used the service so those numbers are rising.

    For casino sites, it’s important to pay attention to the likes of 2018’s Payment Trends in Mobile Casinos as this leads to a much higher conversion rate for them. When only a credit card payment gateway is offered, conversion rates are a lot lower. This can be as little as 7% with just a card but can rise to up to 81% when other payment methods are offered.

     

    What’s Next for the Industry?

    We’re moving closer to a cashless society for most, but our instances of fraud are increasing as we make more online payments. This is a double-edged sword, as we make things easier to pay but we also need to find ways to safeguard ourselves. This is why it’s so important to find payment processes, like paying a mobile phone bill that can add security without a lot of additional hassle.

    Spying and hacking can be easier on a mobile phone than on a desktop computer, as they tend to have extra security in place. This is an unfortunate part of using a mobile phone to pay and something which can’t always be solved by an alternative payment method. This may be the next step for the industry, creating a more secure environment in which to pay and play on a mobile device.

    We may also see more confluence between offline and online payments. This has already begun, with NFC payments and eWallet services making it possible to pay with your phone in stores. This will continue as time goes on, with products like Apple Pay and Google Wallet leading the way.

    Whatever the outcome, it’s easy to predict that we’ll have more smartphones and more ways to play. These will lead to an even larger industry for safe payments and options for users too. Hackers may find a way to end up exploiting these users, but technology should become more advanced to compensate.

    4 Powerful Email Strategies to Use with Salesforce Marketing Cloud

    jlucy668
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    4 Powerful Email Strategies to Use with Salesforce Marketing Cloud

    Long gone are the days when marketing was a static playing field. Stepping back two decades ago, mass internet marketing was a relatively new concept and implementing it was only possible via a computer desktop. Robust technological revolution has made multiple touch points available and today, someone can receive a promotional email on his laptop and make the purchase via an iPad. What has made mass marketing even more effective is the readily available and highly scalable marketing software. Speaking of marketing software, what comes to the mind of most people is the Salesforce Marketing Cloud platform.

    Salesforce has made marketing easier and more flexible. For a dynamic business world that is constantly shifting goal posts, nothing more could be better. Among the multiple digital marketing strategies that Salesforce has streamlined is email marketing. With Salesforce marketing cloud, you can take your email marketing to a completely new level. The experience becomes even better if you know a few hacks. For those who have already integrated this amazing software in their businesses, the following email marketing tips will come handy.

     

    Optimize for Mobile

    Unless you are ready for the stiff penalties associated with non-compliance to mobile optimization, every brand should embrace email for mobile. You need to offer a great mobile experience to all your leads, right from the first email. The recent release of Salesforce Android App clearly shows how serious they are about mobile integration. You need not be left out of that equation.

     

    Prioritize Email Customization

    Most people misuse the email automation features that Salesforce Marketing Cloud provides. While sending automated generic emails takes less time, losing your client base is imminent. Email subscribers appreciate more personalized messages. It is therefore important that you take advantage of Salesforce DX to add customized product recommendations to your messages depending on your target audience. Doing so has the potential of increasing sales conversions by up to 25% and click-through rates by 35%.

     

    Automate Post-Purchase Emails

    Most people simply focus on getting subscribers and getting first sales. What happens thereafter is left to the target audience. Such people overlook the essence of re-engagement campaigns. For an effective campaign, it is important that you take advantage of the automation features to run your post-purchase messages. Doing so should also help you track the points at which customers come back to make re-purchases. Schedule weekly, monthly and even 90-day post purchase messages and analyze the results.

     

    Focus on Strong Acquisition Strategy

    This should have come top on the list. It is always important to prioritize audience growth even as you work hard to contain the existing subscribers. Salesforce makes it easy to track how and where customers are engaging with your brand. Such information ought to be used in enhancing customer experience and driving interactive engagements.

    Salesforce marketing cloud is ideally revolutionizing the marketing arena. For businesses hinged on email marketing, it presents an even better opportunity for enhancing growth and driving impressive results.

     

     

    Author Bio

    Lucy Jones is a digital marketing consultant based in California. She does consultations with various firms including Flosum.com. You can connect with her on Twitter or feel free to email her in case of any inquiries.

    The Science Behind Qi Wireless Charging

    sudhansh
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    The Science Behind Qi Wireless Charging

    One of the biggest issues that people have with their smartphones or tablets is the charge. If you are a person who spends a significant amount of time outside and is unable to stop and charge your phone or to do it in the car, you can quickly find yourself unable to communicate, access the Internet, or even tell what time it is.

    This is the common story that many people tell. They are out grocery shopping, hanging out with friends, or even out finding a massage therapist, and before they know it they don’t have any juice on their phone anymore. This can be extremely annoying.

     

    The Qi Wireless Charging System

    Finding a place to charge your phone can be a challenge as well. It’s not always as easy as simply plugging in your USB cord into an outlet or charging station, because you may have to wait a significant amount of time before the phone is actually charged. Charging your tablet or smartphone, especially if the device is a year old or more, can take some time, and by the time it is done you may have been sitting there for an hour or two.

    The Qi wireless charging system has become the option that many would like to see become a greater reality. This kind of charging using machine learning rather than artificial intelligence, allows a person to simply a settheire device on the station without making a physical connection, is one of the best options out there for charging your phone.

    The Qi has been out for five years now, and has worked for many different kinds of appliances already, including electric razors, electric toothbrushes, and the like. For whatever reason, however, it does not seem to be catching on with consumers in relation to their mobile devices.

     

    The Power Transfer

    The Qi wireless charging system uses what is referred to as inductive power transfer. It should be made clear to you that there is an actual wired connection, but that is into the outlet where the charging station is sitting. This can be at a normal power outlet, in the car, or even at the mall or the airport.

    All that you need to do is to simply lay your phone on the charging station, and let the dock do the rest. Inside your phone area a series of coils that build up an electric field that helps to take in the power from the docking station and transfer it into your battery. This process works seamlessly, and actually is safer for your device then using the USB charging.

    Universal Qi Wireless Charger Inside Structure

    This is being the concern of many consumers. They believe that by having a transfer flow of power in this way that they will actually cause the phone to overheat, but that is not the case. Because of the free flow of electricity and the fact that it is transferred in a greater area, you are not putting as much power to one spot in your phone all at once. This make sure that the device is safer and is able to charge more efficiently. The new type of charging will allow users to be able to use all important apps without the need of killing the processes when the phone is on idle in order to save battery.

     

    This Should Be Everywhere

    If you go to the mall or the airport or to another public location like this, you are rapidly finding that they are offering locations where you can charge your phone into a docking station and allow it to recharge the battery. This can be a real convenient option for you, but it also leaves you physically attached to the station until your phone or tablet are recharged, something that could take 30 minutes or more to accomplish.

    The Qi system is much more efficient and is able to charge at a much quicker rate. This usually can transfer within five or 10 minutes at most, meaning that your limitations become limitations no more. Some airports are believing that this is the way to go, but the vast majority have not embraced this technology yet, despite the fact that it is significantly more efficient and a timesaver.

    The Qi wireless charging station is the wave of the future, and hopefully the future is coming a lot sooner than later. This will make life a whole lot easier and eliminate the limitations that make your life more hectic.

    9 Rules and Tips for Writing a Great ‘About Me’ Page

    Ecbert Malcom
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    0
    9 Rules and Tips for Writing a Great ‘About Me’ Page

    It’s never easy to write about yourself, especially in the format as brief and concise as an ‘About Me’ page. But this is a mandatory part of your digital self and you need it just like you need an ID in real life.

    Most people make serious mistakes while designing their ‘About Me’ sections, which makes them look unprofessional and negligent. This can harm your reputation and even chase away a solid portion of the followers. That’s why we decided to show you 9 rules for writing a great ‘About Me’ page.

     

    How to Craft a Perfect ‘About Me’ Page

    ‘About Me’ pages vary in size and content, depending on the niche you are dealing with. Despite the versatility, there are still some general rules that you need to follow in each situation. Here are the 9 most important tips in that regard.

     

    • Understand Your Audience

    Before you write anything down, you need to make sure that you know the target audience. Addressing a group of high school kids is not the same as presenting yourself to the audience of college professors or 40-something single ladies. In each case, you have to understand their life goals, traits, and values if you want to come up with a good content.

     

     

    • Keep it Short

    Although it seems strange to reduce your entire life experiences to only a few hundred words, this is actually more than enough for a good ‘About Me’ page. Try to keep your statement under 250 words because everything more than that will be too boring for an average user. Bear in mind that the Internet surfers don’t exactly enjoy reading so don’t think that your page will be an exemption.

     

     

    • Grab the Readers’ Attention

    The best way to make your ‘About Me’ page stand out from the rest is to grab the attention of your readers immediately. For instance, you can create a strong punchline at the beginning of this page. The way you do it depends on your area of work, inspiration, and creativity. If you don’t really know how to craft a good starting line, you can take a different approach and add a nice image that fits your personality the most.

     

     

    • Use Your Own Voice

    Customers and followers don’t want to interact with a robot. They want to know that there is a real person behind the website and you should use your own voice when introducing yourself. Don’t use industry jargon or buzzwords and avoid scholarly terms or complex expressions (unless you are targeting this type of audience). Just keep it natural and show them who you really are.

     

     

    • Share Your Values

    The ‘About Me’ page gives you a perfect place to reveal personal and professional motives. Why do you write a blog or run a business? Let your visitors learn this and share your values with them. For example, you can tell them a short but sweet story that made you turn the new page in life. It’s a great way to establish closer relations with potential customers and generate more leads.

     

     

    • Don’t Make it All About You

    Although the page is called ‘About Me’, it doesn’t mean that you have to be completely egocentric. Instead, tell people things about you and your life that they can relate to easily. If you are addressing fitness fans, let them know how your products or services can improve their performances. Give them the motive to follow you and don’t make this page all about you.

     

     

    • Paint an Honest Picture of Yourself

    The target audience will recognize immediately if you are cheating or not, so make sure to paint the honest picture of yourself. If you are a serious kind of person, don’t post the picture in a clown costume. Okay, this may be a little exaggerated but you get our point. Anyway, be yourself and the audience will appreciate it.

     

     

    • Don’t Try to be Funny if You are Not Funny

    Humor is probably the most efficient way to win over the hearts of potential clients. However, it can also ruin your efforts if you are just trying to be funny when you are not funny at all. Once again, remember that honesty plays a crucial role in ‘About Me’ pages.

     

     

    • Proofread

    Before you make your ‘About Me’ page official, you need to proofread, print it, and read aloud. No one will take you seriously if you make spelling mistakes or typing errors. Therefore, you have to be careful with this one. If you don’t trust yourself or don’t have enough time to do it, you can look for expert help from writing services to make it 100% correct.

    Conclusion

    Every marketer, entrepreneur, or blogger needs a well-designed ‘About Me’ page. It’s a matter of image and professional credibility. In this article, we showed you 9 rules for writing a great ‘About Me’ page. Keep these tips in mind and let us know in comments if you have additional inquiries about this topic.

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