Have You Launched a Corporate Blog? Now what?

Blogging

Ecbert Malcom

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November 23, 2018

Have You Launched a Corporate Blog? Now what?

You’ve selected your blog template, picked your favorites for a blogroll and linked your social media accounts. You know that penning a blog on a regular basis will increase SEO, position your brand as an expert and give you a forum to showcase your news in a fun, informal way. But even bloggers with the best intentions sometimes run into a little problem we like to call bloggers block.

Once you’ve covered your company basics on your blog (the who, what, where, when and how of your brand) you may be at a loss on what to write about next. Here are a few ideas to get your strategic, yet creative juices flowing:

Share a consumer success story

This is a great way to showcase the great work you are doing without being in sales mode. Interview your subject for interesting quotes on the emotional impact of your work, as well as how you’ve helped their bottom line.

Review a relevant industry-related book, article or news item

Share your thoughts on how customers can utilize key learnings in their line of work. Of course, feel free to disagree and support your case with facts, figures and your own first-hand experiences.

Introduce your readers to an import team member

Who may not be the public face of the company. A five-question Q&A with a team lead or a marketer can add a human touch to your blog as well as celebrate the great contributions your employees make to your business.

Share photos or video clips from behind-the-scenes

Give readers an inside glimpse of the exciting things that happen at your business by documenting your company’s advertising photo shoot, manufacturing process or conference. Inject a bit of humor into your storytelling for must-read content.

Check in with your Customer Service team

For real-time insight into “trending” topics. Is there a question that keeps coming? A simple tip or trick that would benefit your customers? Address it with your readers on your blog. Ultimately, this can be a huge time-saver for both your customers and your employees.

Alignment

What does that mean and how does that look to you?

With Other Bloggers

If you know what you’re going to be blogging about it’s very easy to find other bloggers in your same niche/category. You can search your new social sites using the same keywords and phrases that you’ll be talking about on your blog.

This will be an ongoing thing; So, don’t worry about having to find 10 bloggers on each site that you can align with right away. However, once you do find people, you need to follow them to build the lists.

Alignment with your mission

Your mission if you chose to accept it is to figure out what you want to blog about. A lot of people are figuring out that they can actually make money from their blog by learning how to Cash in on their Passion. Yes, you can actually make money by blogging about what you like…something that you’re interested in.

Most new bloggers talk about just making money online. And that’s cool…but it’s a serious niche to try and crack into if you’re brand new. And my passion is helping people find their voice and bring it to the world.

So…homework for today. If you have a blog…leave a link below with your well thought out comment. Tell the community what your blog is all about. Yep, that’s right…drop your blog below! If you are about to launch a new one, go through DRC Web Design’s blogging guide.

How to Develop Successful Taxi Dispatch App?

Ecbert Malcom

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November 23, 2018

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How to Develop Successful Taxi Dispatch App?

With the increasing number of taxi service providers, the competition in the taxi business is getting extreme. Moreover, the traditional taxi service providers are shifting to taxi booking apps to offer convenience to the customers along with better service. Mobile applications have transformed the taxi service business with advanced technology. customers can book a taxi using a taxi dispatch system. Taxi service providers are offering mobile applications with advanced features to simplify the booking process for customers and drivers. Features provided to the drivers are different from customers, as the use of the app differs for both customers and drivers.

The taxi dispatch software has become an important part of the taxi business as it makes the whole process of managing the taxi bookings simple for owners as well as drivers. Taxi businesses across the world are introducing different types of taxi mobile apps with basic and unique features in order to compete in the market. The taxi apps differ on the basis of features, design, development process, and functionality. The taxi service providers with the help of mobile apps are providing better customer service including an easy payment option. Drivers are also being provided with features that make it easy for them to accept booking and eliminate the need to find customers on their own.

To provide a seamless experience to the customer as well as drivers, mobile app developers and development companies need to offer the app that can handle multiple bookings. The taxi driver app is being offered with features such as tracking the location, real-time information on traffic, an option to accept in-app payment. These features help the driver to serve customers in a better way without any delay. Hence, advanced features are being introduced in the taxi driver app, thereby, improving taxi service for customers.

Mobile app development companies and app developers are using advanced tools and software to develop and design the best taxi dispatch system. The company developing the app follow a specific process for app development mostly including validating idea, planning, developing a prototype, UX and UI designing, developing the app, and testing.

How to Offer the Best Taxi Booking App for Drivers?

To build the taxi app for drivers and enhance their experience, taxi dispatch system can include various set of features.

Taxi dispatch app includes a feature that can track the real-time location of the customer and send a booking request to the nearby drivers. The driver is provided with an option to accept or reject the booking request. However, if the driver accepts the booking, taxi app can provide the exact location of the customer in the real-time. This helps the driver to reach the pickup location of the customer on time. Mobile apps also provide a map for driver along with the information on traffic and show the best possible route to provide service on time to the customers.

The built-in map in the taxi dispatch system offers an information on the traffic in real-time. Prior information on the traffic in an area helps to save a lot of time for drivers as well as customers.

Taxi dispatch software calculates the total fare as soon as the customer reaches the location. A total fare charged to the customer is usually calculated on the basis of distance traveled, and cost per mile. However, the most basic factor used by the taxi businesses for fare calculation is the distance traveled. This eliminates the need for the driver to calculate and provides an option to accept online payment. This also eliminates the need for the driver to carry a lot of cash or change while providing service.

The taxi driver app also includes an option to rate and review the passenger. The driver can rate the passenger based on the behavior. A rating system is important for both drivers and passengers as it helps the driver to improve the service based on their rating and review. The review and rating system offers a sense of security for passengers and drivers. The system also simplifies the process to identify the best driver and passengers to offer extra benefits. Majority of the customers as well as drivers take the decision to book the service and provide the service based on the ratings, hence, the taxi booking mobile app should offer the rating system for both passengers and drivers.

12 Creative Ways to Rack Up Social Media Leads

Ecbert Malcom

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November 23, 2018

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12 Creative Ways to Rack Up Social Media Leads

We asked 12 entrepreneurs their secret to successful lead generation; these smart strategies are sure to boost your social media leads.

Social media trends change constantly. Consumers are tired of blatant self-promotion, so put those tactics to rest. What’s a brand to do to hold an audience?

From holding contests to promoting gated content, these entrepreneurs from YEC have found success with these creative methods for collecting social media leads.

1. Provide Social-Exclusive Offers

Create offers that are exclusive to social media. If your audience knows you are simply promoting the same offers to every channel, the offer isn’t going to stand out. While a “free e-book offer” blends in with the other social noise, an “exclusive download just for our Twitter followers” commands attention and will receive a much higher engagement rate than a generic offer.

2. Take the Conversation Off-Line

The key to getting great leads from social media is to take your conversations to the next level. Ask your contacts if it makes sense to have a conversation outside of the digital world, and then educate them on your products and services. See how you can help each other to excel in business, or ask who they know so you can be introduced.

3. Optimize for Open Graph and Twitter Cards

When you share your website on Facebook, Twitter, LinkedIn, Pinterest and other sites, you want the best picture to appear as opposed to the small thumbnail of a random photo. In order to do this, be sure to use Facebook’s Open Graph meta fields on your website and Twitter cards to show the title, description, and photo you want. This is one key to getting more clicks and leads from the social world!

4. Go Where Your Customers Are

With the abundance of social networks out there, you should focus your efforts on social platforms where your customers and prospects are most active. This largely depends on your demographic. One way to determine that is by researching the responses and the engagement that your competition is getting from their customers and followers on various social networks.

5. Set Up Filters

With so many posts, you’ll need to filter out the noise, like an irrelevant conversation, and tune into actionable posts from potential customers. Use a social media platform like Social Studio or HootSuite, and then set up topic-related streams. Include buying words like “looking for,” “need” or “evaluating” to focus on only those posts where people are seeking a solution.

6. Use Video or Comment to Opt-In

When I post a quote to Twitter I get a few views. A photo gets a few more. But I get the most action when I tweet a video. I include a link to the opt-in page where I’ve embedded the video, and if I post the video to LinkedIn or directly upload it to Facebook, I instruct people to comment “in” if they’re interested. Then we directly connect to see if it’s a good fit.

7. Funnel People Back to Your Site

As you post content on social media, incorporate links to funnel people back to your site. There should always be a link to your site in your updates so people can get in touch with you.

8. Segment Your Users, and Tailor Your Message

Instead of trying to get results from general Facebook posts targeted to your entire fan base, get specific. Create specific page posts for various targeting segments. Narrow the focus, target by age, interests, education, location and more. The more you craft messages to drive leads to a specific segment of users, the better your results.

9. Run a Contest

Use an application such as Shortstack to develop a custom contest to host on your Facebook page. Offer a gift card or free goods. If you don’t sell products, offer something relative to your industry as a prize. In order to enter the contest, have users enter their name, email and any other qualifying information you feel necessary. This will help build your email list and obtain new leads.

10. Advertise to Your Customer’s Connections

Take your existing customer list in a CSV file, upload the list to the various social media and platforms like Facebook and advertise to your customer connections. By leveraging the power of social connections, you’ll be able to reach people like your current customer base while establishing a trust for your brand.

11. Promote Gated Content

Using social media to promote an e-book or a webinar that requires providing an email in order to receive the content is a great way to collect more leads on social media. Once they click, take them straight to the landing page to sign up. The portion of users who are willing to give you their email, even knowing your sales team will contact them, are more likely to be interested in your product.

12. Create and Post Quizzes

When it comes to collecting leads, quizzes have a higher engagement rate compared to e-books. They add value in real time and create a sense of suspense around the result, which makes the user more likely to give their emails. Furthermore, if done well, quizzes are more “share-worthy” than other forms of content.

Want to Make Something Go Viral? Easy Tips Everyone Should Know About!

Ecbert Malcom

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November 23, 2018

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Want to Make Something Go Viral? Easy Tips Everyone Should Know About!

If someone finds something different or uncommon in anyone or anything, he wants to make it viral all through the internet. Term “Viral” expresses the fact about anything that went so popular among the public or has got many likes and been commented in present through retweeted and republished on viral WordPress themes websites.

To make anything go viral can increase the publicity of your brand. Almost everyone that has something interesting or uncommon to show has the desire to make his ability go viral in fact we are living in the world where every news catches on fire so quickly but nevertheless some remains. What you should do? Readout following a blog.

Create a website

Creating a website with strong contents increases the chances to go viral in no time. Copy and paste the link of your website contents all over on your social media accounts to make the people watch it. Get likes and comments, people will republish your work or create blogs about you especially on viral WordPress themes websites which are a good sign for going viral.

Get attached to Social media:

Using social media stories has become so easy way to make your stuff go viral. Create Social media accounts as much as you can and socialize to make people follow you. The more people follow you the more they can be able to share your work or news about you. Put your stuff’s picture as the story on your social media account such as Instagram, Facebook, snap chat, Twitter, Tumblr etc are the best source to go viral easily.

Advertise yourself:

Don’t hide your light under the bushel even if you don’t like to show off but if you want to go viral in the world of internet and beyond it is compulsory that you let yourself go to make people know about you. Promoting your abilities by advertising yourself. The more people come to know about you the more your chances of being viral will increase.

Create anxiety in your content name:

Choose a topic name that creates anxiety and suspense that urges people to read the blog even if they don’t want to. Pick out any interesting object to talk about or even your own stuff if you have and create such a name for example,” How to choose a perfect dress according to the body shape?” Or “Follow these amazing marketing tips and be worry free” Or “10 popular viral word press themes you should know about’ etc. Creating such tricky names makes anyone read your blog when they get excited about it.

Clear things creatively:

Provide a complete pack of information in your content that will literally support your content’s logic. Share information about the object as much as you can and try to put something new about it in your content. Perhaps, that little piece of information may make your content go viral within a single moment.

Top Tips to Implement for Successful SEO

Maitreya Patni

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November 23, 2018

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Top Tips to Implement for Successful SEO

With time, the search engine optimization (SEO) world has changed entirely except the certain fundamental principles. For instance, targeting keywords with the sole intent of improving organic rankings no longer work with search engines; whereas, keywords are still essential. However, with various SEO techniques, make sure you know which ones to follow and which you can safely ignore. So, let us start with the top tips to implement for successful SEO or click here for more information:

Abolish Everything which Slows Down Your Website

There were times when you could move away with a slow-loading site; however, nowadays page speed is a critical factor in SEO because a slow page not only frustrates the user experience but also discourage people from buying your product. Also, a 1-second delay in page load time yields a seven percent loss in conversions. Furthermore, for potential buyers, a slow site is an untrustworthy site. Therefore, remove everything which slows down your website as page speed is vital for both users and search engines.

Link to Websites with Relevant Content

For most people, linking out to relevant and authoritative content pages is not a good strategy because they think this strategy takes off your audience to other pages. However, for me, linking out to other blogs is critical to growth. In reality, link building is a fundamental part of search engine optimization strategy because linking out sends trackable traffic to make your site a more valuable and scalable resource. Therefore, feel free to link to websites with relevant content.

Boost Other Trustworthy Sites to Link to You

To a large extent, inbound links are the soul of search engine rankings. However, when you combine do-follow and no-follow links, you get a natural link profile. Whereas, content marketing is about creating high-quality, engaging, and informative content to develop the need in people to link to you and share your content on social media. Therefore, if you desire to attain success, then invest much time, money and resources into creating a valuable piece of material. Also, creating useful content and linking to official blogs will connect more people to you naturally.

Keep a Regular Check on the Web Analytics

After refining your search engine optimization goals clearly, figure out software such as Google Analytics, Google Search Console, and many more to track what is working for your site and what is not. Also, these software solutions will help you track your success. Furthermore, tools such as Crazy Egg show you where your site visitors click, and how they navigate away from your site. Therefore, have these web analytics in place before you send the first visitor to the landing page of your website.

Write Unique and Relevant Meta Descriptions for Each Page

One of the essential SEO tips which most people neglect is the thoroughly-crafted Meta description. However, it would be best if you keep the Meta description on a higher priority as it is the first section seen by people when Google serves up your page to search users. Therefore, write unique and relevant Meta descriptions for each page. Make sure to use only original content because the search engine giant not only prohibits duplicate content but also Google will penalize your website if you publish plagiarised content.

Conclusion

No doubt the steps mentioned as above are the top tips to chase for successful SEO. However, the age of a domain or web page is also one of the top SEO tips to keep in mind. Indeed, it is crucial for your success. So, it is recommended for you not to change your domain name regularly. Also, instead of writing new content from scratch, update your old posts which are no longer relevant to users according to the recent Google changes.

In this manner, you can retain the backlinks, social media shares and already earned on-site engagement metrics. Furthermore, learn to create content around long-tail search phrases instead of head keywords. Also, while link building, think about quality, not quantity, and make your web pages mobile-friendly. In conclusion, the steps mentioned in this article are essential for the growth of your website. So, follow these steps to create better content, drive more organic traffic, acquire more leads and grow your revenue.

Author Bio: Jessica Williams is the content creator of ‘Gettheclicks.com’ which is an online platform providing services in SEO, Pay per click, web designing, PHP web development, and so on. With over years of experience, the company offers the best services in the digital arena in Orlando.

33 Awesome Free Online Digital Marketing Courses

Ecbert Malcom

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November 23, 2018

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33 Awesome Free Online Digital Marketing Courses

Are you thinking of doing a digital marketing course to boost your marketing skills which are also free of charge? I want to help you!

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Everyone who is related to the marketing wants to be a T-shaped marketer. Is that a new term for you? Allow me to explain. ‘T-Shaped’ this terminology comes from hiring world. It is used to represent someone’s abilities. The vertical stem of the letter T represents someone’s in-depth knowledge about a particular discipline and the horizontal bar on the top of it represents the breadth of knowledge about the field, in other words, cross-discipline competence.

Source: Smartinsights.com

Of course, we cannot be experts in everything but while we specialize in a discipline it is also essential to get well acquitted with what others disciplines do. And that’s why we have come up with a list of free online digital marketing courses that you can go for.

1. WordStream’s PPC University

You can learn pay-per-click marketing for free with WordStream. At PPC University you can learn everything for free and it is also possible to access webinars, white papers and certain tips for social ads for free.

Course fee: Free

2. Social Media Quickstarter Digital Marketing Course

Media Quickstarter avails step-by-step instructions to help you start building your social media presence on all the different social networks. Right from getting started, adding connections to growing business using them will be taught to you. If you are a beginner, this is the course you should go for.

Course fee: Free

3. Inbound Digital Marketing Course Plus Official Certification

Hubspot offers many free marketing courses and in this course by HubSpot Academy, you will learn how to attract website traffic and convert them into leads with inbound marketing. You will learn how social media, blogging, content strategy, conversion optimization, and sales come together to form a modern inbound marketing strategy.

Course fee: Free

4. Alison Free Diploma in E-Business

This business course is meant for business owners so that they can gain knowledge about online marketing and understand how they can build an online marketing plan, improve landing page, promote business online.

Course fee: Free

5. Introduction to Social Media Strategy

This is a 45-minute Skillshare class by Brian Peters which help you build a solid foundation for your brand on social media. This will cover getting started with social media, finding your voice, creating & curating content, using right marketing tools, and paid advertising strategy.

Course Fee: Free

6. Introduction to Social Media Advertising

This is follow up session of Brian Peters class mentioned above and covers the things you should know about successfully running social media ads. This session covers demystifying key terms and vocabulary, setting campaign goals, targeting audience segments, developing compelling copy and visuals, and iterating and optimizing campaigns for long-term success.

Course Fee: Free

7. What Is Social?

This course is for business officials, Marketing Professionals, executives for them to improve their abilities. In addition, this will also help you to network with thought leaders. Though this is a free course, to receive additional content you have to be paid learners.

Course Fee: Free

8. Social Media Monitoring

This course will help you to form a smart social media strategy by helping you know where your customers are. This will help you learn social media tools to conduct content curation & find online influencers.

Course Fee: Free

9. The Business of Social

This course will help you make social media marketing as an integral part of your company’s marketing efforts rather than it being an untracked investment. You will be helped with performance metrics, legal considerations, and management tactics.

Course Fee: Free

10. Social Media Ethics

If you have no prior knowledge of social media ethics, this course is for you which help you to know how social media ethics policy applies and what is the way to have ethical conversations on the social networks.

Course Fee: Free

11. Advanced Social Media Marketing for Picking Up Clients

If you have Facebook, Reddit, and YouTube accounts, then this course will help you pick up clients within 48 hours. This one hour video will help you understand how to achieve your targets on already crowded social media platforms by doing something that other marketers don’t do.

Course Fee: Free

12. Facebook Blueprint

This course with Blueprint helps you use Facebook marketing tools. Facebook terminology, know-how, how to optimize Facebook and Instagram advertising will be discussed here.

Course Fee: Free

13. Email Marketing for E-Commerce

This is just 25 min class by MailChimp’s Director Ariana Hargrave where she shares 3 key concepts to increase your sales through email – Personalization, Automation, and Optimization.

Course Fee: Free

14. Marketing in a Digital World

In this course, you will study how the balance of power is being shifted from firms to consumers with the advent of digital tools, such as the Internet, smartphones, and 3D printing

Course Fee: Free

15. QuickSprout University

These are set of classes by Neil Patel focusing on generating traffic using Facebook Ads, Building an email list with Facebook, using Adsense on your website, how to find & evaluate CPA offers, and so on. He covers SEO, Link building, paid advertising, content marketing and much more.

Course Fee: Free

16. Inbound Marketing Certification

This has 11 lessons covering topics like inbound marketing fundamentals, long-term content strategy, lead nurturing, sales & marketing alignment, social media promotion, etc. After you finish all the different modules form this course you will be HubSpot certified. Make sure you do not get confused between Inbound Marketing and Demand Generation.

Course Fee: Free

17. Viral Marketing and How to Create Contagious Content

This is a free online course by Jonah Berger where he will give tips on how to increase your influence, how to generate more word of mouth, and how to use the social network for the same.

Course Fee: Free

18. Buffer’s Week of Webinars on Digital Marketing

Buffer’s Week-of-Webinars covers content curation, social media analytics, Instagram marketing to boost your business, branding and PR outreach, etc. In order to view these videos, you don’t have to sign up. They are available at an ease on YouTube.

Course Fee: Free

19. Google Analytics Academy

If you can crunch some number then you would be able to drive more traffic on your website. In this course by Analytics Academy, you will learn about Google’s measurement tools. In the beginner’s course, you can learn basic features of Google Analytics such as creating an account, implementing tracking code, analyzing basic reports, and setting up goals and tracking campaign.

Course Fee: Free

20. An Introduction to Consumer Neuroscience and Neuromarketing

This course is on consumer neuroscience and neuromarketing and will help you understand what makes consumers make the decisions, how do initial responses affect final choices. This course teaches you basic brain mechanisms in consumer choices.

Course Fee: Free

21. Data Analytics with Excel PivotTables

This is a step by step guide on how to use Excel PivotTables with examples. This will discuss the importance of data analytics in today’s business. You will learn how to use Excel PivotTables to easily and effectively work on your reports and make your data visually more appealing.

Course Fee: Free

22. Digital Analytics for Marketing Professionals

This free marketing course discusses Digital analytics which focuses specifically on marketing. This course talks about the theory and foundations of marketing analytics. This will help you understand how to properly approach data analytics in marketing.

Course Fee: Free

23. Marketing Measurement Strategy

If you want to learn the best approaches and practices for marketing measurement, this is the course for you. You will learn how to use metrics to measure success & how to execute market sizing, identify market trends, and predict future conditions.

Course Fee: Free

24. Social Media Analytics

This is the first course of the quintly Academy and it covers basic principles of social media analytics both for beginners and for marketers who want to refresh their knowledge.

Course Fee: Free

25. SEO Training

This Udemy course from top-rated social media training provider gives you training on Google SEO for mobile and computer. In this, you will learn SEO vocabulary, keyword search, selection and validation, Press release SEO and so many other SEO related things.

Course Fee: Free

26. Writing for the Web

We saw many marketing courses on Social Media. Now let’s have a look at this course for content marketing. Through this course brings to light how to accommodate the needs of online readers through web design, writing style, and structure and SEO. You will able to explore the above-mentioned things can grab the attention of online readers.

Course Fee: Free

27. Writing for Brands: Freelancing in the Age of Content Marketing

This is a 30 minutes Skillshare class which will discuss content marketing. It will cover the basics of writing and working with brands. This course will help you craft the perfect pitch.

Course Fee: Free

28. Google Ads Fundamentals

Google Adwords provides several marketing courses on Google ads which consist of Google Ads Fundamental also. This course by Google will cover basic & intermediate concepts about Google Ads which will also cover benefits of online advertising and Google Ads and you will come to know the best methods for managing and optimizing Google Ads campaigns.

Course Fee: Free

29. Search Advertising

This course covers the basic & advanced concepts which include best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network. This certification remains valid until the product area assessment which is the same even with the above course mentioned. If you have passed the Search Advertising assessment in May, you will have to retake and pass both Google Ads Fundamentals and Search Advertising Assessment in May of the following year.

Course Fee: Free

30. Email Marketing Certification

This course will help you build inbound email marketing strategy which will help in the growth of your business. You will understand how to make contact management and segmentation strategy, how to develop relationships with lead nurturing and for that how to send the right emails.

Course Fee: Free

31. Social Media Certification

If you want to grow your bottom line and satisfy your customers online, you need to build a solid inbound social media strategy. If you are nodding then this course is for you. It will help you with increasing your presence on social media, understand the basics of digital advertising. Also, you will learn how to measure your social ROI.

Course Fee: Free

32. Content marketing certification

In the digital inbound world, your writing gives the first impression and that has to be perfect. This course will focus on that along with understanding the basics of content marketing, knowing how to promote content and how to repurpose it.

Course Fee: Free

33. Growth-Driven Design Certification Course

If you have felt building and optimizing a website is frustrating, then you should go for Growth-Driven design methodology. For that, you need to join this free course by HubSpot which help you understand the fundamental of the methodology. You will know about how to create Growth-Driven design tool stack.

Course Fee: Free

With 10+ years of B2B Lead Generation, Vikas Bhatt now runs OnlyB2B, a reputed B2B Demand and Lead Generation company from India that serves most European nations, the US, Mexico, and Canada. Vikas is a renowned Demand Generation expert, motivational speaker, and a B2B entrepreneur. You can connect with Vikas over email: [email protected]

Five Threats to Avoid When Using a Public Wi-Fi

Ecbert Malcom

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November 21, 2018

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Five Threats to Avoid When Using a Public Wi-Fi

There comes that moment, once in a while, when there’s an urgent need to use the Internet, and the only available Internet connection is public Wi-Fi which research has shown is not generally secure.

In such moments, most people connect to the public Wi-Fi damning the consequences while hoping that nemesis just doesn’t catch up with them. Yes, there are several threats of public Wi-Fi as users’ information and data can be hacked when they connect to a public Wi-Fi. If you’re wondering how valid the threats of public Wi-Fi are, we have put together five of the most frequent threats of public Wi-Fi. We will also be sharing tips for staying safe while using public Wi-Fi just in case it becomes the last resort.

Threats of public Wi-Fi

Malware

Malware is a major form of threat to persons that use public Wi-Fi as they can be downloaded over the public network. Hackers access the devices of persons using a public Wi-Fi through enabled file-sharing, send the malware which when downloaded can enable the hacker to extract information from the victim’s device.

This form of threat is particularly dangerous because, with the right malware, a hacker can access both online and offline information from the devices of the victim, even recording their calls and chats.

A simple tip for preventing this threat is to turn off file-sharing when one is connected to public Wi-Fi. The operating systems of certain devices can automatically turn off file-sharing when one is connected to public Wi-Fi.

Man-in-the-middle attacks

This threat gives hackers access to the information one entered when they were using the Wi-Fi. With man-in-the-middle attacks, hackers create a go-between system that intercepts the information the victim enter into the platforms they access while connected to the Wi-Fi.

So, as a person about their browsing activity, a hacker with the right tools can access their activity.

To avoid this threat, it is important to avoid entering personal and delicate information into websites while using public Wi-Fi. It is also important to ensure that the websites one accesses with a public Wi-Fi are secured.

Snooping and sniffing

Man-in-the-middle attacks are a subset of snooping and sniffing. Snooping and sniffing is simply the process where hackers spy on one’s online activities with the use of certain tools which include spoofing websites.

Snooping and sniffing is based on the ability of the hacker to access information on the victim’s devices undetected with the use of the right tools. Hackers with the right skillset can leverage this threat and steal sensitive information undetected from multiple users.

To avoid falling prey to such hackers, proactiveness is essential. This proactiveness includes ensuring that sensitive information is not shared over unsecured connections.

Malicious hotspots

Malicious hotspots can be set up by hackers simply to steal information off users’ devices, and they are another common form of threat users of public Wi-Fi can be exposed to. When a user connects to a malicious hotspot, the hacker gets full access to their online activity and sensitive information shared with the Wi-Fi connection.

In setting up malicious hotspots, hackers ensure that they seem legitimate, sometimes with similar names to a legitimate Wi-Fi in the area. Malicious hotspots could also be set in areas where the demand for public Wi-Fi is higher than the supply. Thus, unsuspecting individuals will seek relief in the malicious hotspot even when they are not sure if its source.

To avoid this threat, it is important to stick with only encrypted networks and employ a method that hides one’s IP address and encrypted their online activity such as VPNs.

Unencrypted networks

The lack of encryption on a network exposes its users to several threats and information sent with such networks can be intercepted by a third-party. Encryption ensures that information shared stay within an established network and is inaccessible to hackers.

It is thus important for organizations and businesses that provide public Wi-Fi to engage the services of an IT personnel to ensure that a router is encrypted.

How to stay safe from threats of public Wi-Fi

Hackers continuously seek improved means of accessing personal information especially with public Wi-Fi, and it is imperative to take at least the basic step towards staying safe from the threats.

The measures for staying safe from the threats of using public Wi-Fi include the use of VPN, disabling file-sharing and avoiding sharing personal information when connected to a public Wi-Fi.

VPNs are well-established as measures for staying safe from public Wi-Fi threats. A VPN provides a level of encryption that is inaccessible to a hacker as the user’s browser traffic is rerouted to the server of the VPN and encrypted. Security from the threats of using public Wi-Fi is one of the major benefits of a VPN, especially for persons that telecommute.

It is important to ensure total safety from the threats of public Wi-Fi as one cannot predict the scope or even detect information theft easily, and VPNs offer that level of privacy and security.

6 Precautions to Take to Guard Yourself Against Identity Theft

Chandrashekhar

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November 21, 2018

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6 Precautions to Take to Guard Yourself Against Identity Theft

Who are these people? How can you safeguard yourself, your significant other and your children from being an identity theft victim?

What identity theft preventative measures can you take to make sure that you and your families’ information is secured?

The reason for this article is to answer these questions and make you fully aware of habits that you have probably developed that you will need to change to lower your chances of being a victim.

I was truly astonished when I started to research identity theft reports by Javelin Strategy and Research. Did you know?

More than 791 million identities were stolen in the US in 2016.

The total fraud amount was $16 Billion.

15.4 million US fraud victims in 2016.

A number of reported identity thefts increased over 37% from the year 2014 to the year 2016.

30 to 59-year-olds were a prime target for this type of crime. They are also the slowest to detect that they have become a victim.

These numbers are staggering and yet the FBI still doesn’t have a clear direction on how to stop or even slow this epidemic down. However, it’s always the general users who need to be the first responders in any such situations. Other than depending on any identity theft protection companies, we can also protect follow some preventative measures to keep away cyber crooks from our precious data. Here are six preventative measures that will tell you how to protect against identity theft without using best identity theft protection software: –

Precaution 1.

Identity theft thieves will steal your identity by rummaging through your trash, so make sure you invest in a Shredder so that you can shred all unwanted mail or documents.

Precaution 2.

Also, use your credit and debit cards at retail outlets that you are comfortable with because thieves will use storage devices when processing your card to steal your credit or debit card number.

Precaution 3.

Use an updated anti-virus on your computers and change your username and password regularly. It helps in identity theft monitoring and takes you a step closer towards identity theft protection.

Precaution 4.

Retrieve your mail every day; don’t leave mail in your mailbox. Once thieves get your mail they can divert your bank statements to another address.

Precaution 5.

Beware of companies that may call and request your personal information. Sometimes you might even get an email from a company that claims to be your bank stating that they need to update your information. Do Not Fall Prey To This.

Precaution 6.

Be careful about where you leave your personal information and belonging at work, things like purses, wallets, handbags or briefcase. Remember identity theft thieves are everywhere; sometimes they are your closest friends, significant other, work associates or even your family members. It was also found out in the research that many identity theft crimes were done by people who are known to victims.

If we all get identity theft protection, this terrible crime will start to become more controllable. So many of you do not believe you will ever be a victim and that is the reason why identity theft has grown to such a huge epidemic.

You don’t have to believe me just pick up the papers, search the internet and there are horror stories everywhere from credit identity theft, medical Insurance id theft, drivers license, and the list go on.

Would you want to be rushed to the hospital for a blood transfusion and because your identity was used by someone else you get the wrong blood type? This how serious this is Folks. Get Protected.

It is great to monitor your credit but you also need protection that will help you restore your credit and the credit of your loved ones if there is a problem and save you lots of time from work and money trying to correct the problem yourself.

In conclusion:

There is no guarantee that you will not become a victim but I am sure that if you take these six precautions, you will definitely lower your risk of becoming a victim and take you a step closer towards identity theft prevention. For exhaustive protection against identity theft, use Advanced Identity Protector, the best identity theft protection service.

It scans your entire PC hard drive and browsers to find identity traces if any. It then allows you to store and encrypt the precious data on your computer. Download Advanced Identity Protector from here.

How to Build Content Marketing Strategy That Converts to Leads

Ecbert Malcom

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November 21, 2018

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How to Build Content Marketing Strategy That Converts to Leads

Impacting the right professional SEO services is a task of carrying out all the task on the website. While the on-page and off-page activities are important enough, Content is the one thing that lets in building the customer’s trust. If there is no information, no words on your site then people can be suspicious. It’s not just any content, in order to keep them engaged the content marketing strategy should be able to get a better conversion rate.

In order to do so, a team of professionals works to build a long-term content strategy to prove the market that their services or products are worth trusting. Most of you people would have basic questions like, what content to post, what frequency and where? Here’s an answer to everything.

Hunt your Customer type

For being able to start writing content for the site you will need to know what type of topics, keywords would attract the audience. Try creating contents that appeal to a specific group of people. Because if your content is meant for the audience in large, there is a chance not many people might turn to engage in your website.

The wide pool of content types

Be clear on what you wish to write. The type of content you choose can either drive you towards success or might drag you down. However, there are two types of contents that a company can think of. One is lead generating content, second is traffic-generating content.

For generating leads first you need to have an audience and that can only be done by traffic-generating content. It would include writing blogs, videos, social media content etc. when it comes to lead generation the idea should be to make people aware of the offers and new product arrivals. Quizzes, Webinars, Ebooks are all a part of professional SEO services.

Strengthen the Internal Linking

Content marketing strategy isn’t all about creating contents and searching for a platform. In order to get the score of ranking high, the experts of SEO services in the USA have been known to do extensive internal linking. It keeps the content high on SERPs rank. The anchor text in the content can contain the link to more articles which could lead to more customer engagement.

Period! Maintain consistency

While driving to engage the audience, living up to their expectations is one important thing. Make a plan to post the contents at regular intervals and be sure to follow the plan. Let’s say you post the content every month on 1st. The users will await the publishing on that specific date, making it through the plan shows the seriousness of the management.

Also, advertise for every new content you post. This way even if the readers are not awaiting the content they will get a reminder to read it then from the content promotion.

Choosing the distribution channel

For making your content reach the right audience, the distribution channel should also be used thoughtfully. One is organic and second is paid distribution channel. The organic channel is hard to earn results but it is the most effective way to save money and get a fair audience.

A paid channel will list your content for money, so basically, the audience trapped will be a generation of paid traffic.

Marketing through Influencer

After you have been through the content establishment you need people to take your content to the market. These people are called influencers who have an impact on society. You can find people who are famous in the market and an expert in your niche area. They are good at establishing a relationship with customers and maintaining them for the long term.

Summarized Strategy

We all know that content has been termed as the king of everything when it comes to any media platform. Thus, content strategy is very important to drive the informative content you have written.

Apart from the above tactics you also need to focus on refurbishing the content, make sure the content you have posted earlier is relevant to the day. Keep refreshing the internal links, add a call to action button and most important look for channels that keep emerging with technology. SEO services in USA have experts to work dedicatedly on content building and maintenance like any other SEO companies.

9 Essential Points for E-commerce Web Design to Augment Sale

Website Designing

Ecbert Malcom

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November 21, 2018

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9 Essential Points for E-commerce Web Design to Augment Sale

Today more and more people shop online and it is crucial that your Ecommerce website has a clear and user-friendly design. Everything should be in order on your website to engage customers. It is very important for you to have precise website design to augment the sales of your business.

Have you ever thought about how the customer will buy anything if products and content will not be available on the website? Here are some points you should consider for your website design to augment sales.

Pick simple website Design

Simple website designs are rated best for e-commerce websites because these designs look more appealing than complex website design. To make your design look simpler, cut the unnecessary information and use white space abundantly because in simple websites, users can find items easily.

Quality Images

The biggest pain for the users is that they cannot see products clearly due to the low quality of the image. To ease this, you should improve your websites’ design and upload better quality images of products. Utilize photo galleries to showcase each product so that users can see the product from multiple angles. You can also add a close-up window so that users can look the finest detail of product by rolling the cursor.

Easy Navigation

Your website must hold the attention of users, so you should make sure that visitors can navigate easily through the website. Easy navigation can hold the interest of users in the product, therefore pay attention to the navigation of your website.

Minimalist Menus

In modern e-commerce design, less is more. Less cluttered menus with few options are best because they show quality and authenticity.

Keep Your Product Arranged

It is very important that users can find products easily on your website that’s why products on your site should be arranged in specified categories. Make sure that users can find categories easily, you can use a menu bar to showcase categories. With this, users can also notice the categories they did not even know.

Search Bar

It is possible, that users will likely have a particular product already in their mind when they come over your site. With the search bar, they can find product easily without scrolling through multiple pages. If users don’t find products they want easily and quickly, they are more likely to go on other websites. That’s why you should have a search bar on your e-commerce website, and make sure to place it near the top right corner of your website.

Filters

Your website must have the filters to allow users to find products as per their need. Size, color, price, and brand are the most popular search filters. Filters allow users to search the products they want while ensuring the specific results. It also makes navigation process seamless.

Mobile optimization

Your website design should be responsive. So, that users can easily navigate through your website even on mobiles, tablets, and others, and make sure image sizes and form fields work on different platforms.

Keep minimum Text

Users are interested in products and that’s why they come to the e-commerce website. So, put less content on your website. Keep essential content on the website such as product description. Moreover, organize text in paragraphs, infographics, and bullet point and make them easier to read.

The mentioned points can engage users to your website and increase the sales of your products. So, make sure to consider these points. There are numbers of the website available on the web that’s why it is hard to keep the attention of users. We at Fifium, understand that e-commerce website must have clear and intuitive design to attract and engage customers. Fifi is a mobile application development company in UK and provides web and app solutions. If you are indulged in the selling of products and want to have your e-commerce website, we can provide you user-friendly and enticing website to increase your sale. Get in touch with us for web development.