More
    Home Blog Page 145

    5 Essential SEO Strategies for your Website

    Ecbert Malcom
    -
    0
    5 Essential SEO Strategies for your Website

    It is necessary for people to contact a reputed SEO company in India to attract genuine and repeated customers because organic traffic helps the website to build good authority from time to time. The easy to set up process has helped every business to set up their business effectively using SEO strategies. The SEO traffic helps people to increase the search engine ranking. It generates a lot of organic traffic from potential customers in an easy way.

     

    We have compiled 5 Essential SEO Strategies for your Website

     

    1. Quality Info and Pictures to build a Reputation – SEO is more like a yellow book available online, which helps people to find different kinds of business based on the requirement and budget from time to time. Furthermore, it is important for people also to know and understand different aspects involved in SEO services in India as it helps them to build the reputation. They can display their information on search engines effectively. Since SEO is all about building the reputation online, it helps people to visit the website in an easy way and therefore helps in increasing the organic traffic on a regular basis.
    2. Keyword Tactics – It is evident that people will have an opportunity to reach more genuine and potential customers with the help of Affordable SEO packages in an easy way. SEO keyword tactics focus on people living in the required area or a city because it helps the business to attract people to the nearby locations to generate business from time to time. As a result, most of the people would prefer to set up SEO optimization effectively as it helps them to be productive and to build a reputation online in an easy way.
    3. Repeat Customers by improving Bounce Rate – It is important for people to consider building the reputation with the help of repeated customers effectively. Repeated customers to the website play a crucial role in the websites because it helps them to convert the visits to purchases in an easy way. Since most of the people would prefer to reduce the bounce rate of the website, it is important to attract repeat customers by providing necessary information and services without compromising on the quality effectively.
    4. ON Page SEO Practices – It is evident that organic traffic from best SEO practices can help people to increase the authority of the site. Furthermore, the information attracts the user to visit the website repeatedly in an easy way. The SEO methods help people to display their business with images and videos in the search engine, which helps users to look at more information or details without compromising on the quality.
    5. Effective Set Up Process – It is important for people to follow the proper process to set up SEO on different search engines and websites. Also, most of the search engines offer a free interface for people to set up the business and promote effectively. Therefore, it is widely recommended for people to explore more options and add the business without compromising on the quality of time demands.

     

    So finally, you have got to know all important SEO strategies for your website which will help your site to rank better and to increase organic traffic. Now its time to implement these SEO strategies for successful business.

    4 Reasons Why Users Still Prefer Android Over iOS in 2018

    Govind Dhiman
    -
    0
    4 Reasons Why Users Still Prefer Android Over iOS in 2018

    Android and iOS, both are the two most popular mobile OS options and each has its own advantages and disadvantages. But this post does not emphasize on their merits and demerits. It rather highlights the facts what makes Android the to-go option for the masses and why Android stands out amongst its competition.

    In addition, Android proves to be rather more user-friendly if compared to its competition.Android lets its user have a complete freedom as android says; ‘don’t like it? Change it. You as an Android user can adjust your experience as you like. For example, if you don’t like your home screen, you can change it with something more suitable and more appealing to your eye. Furthermore, if you do not like your gallery, you can change it to a quick pic. If you don’t like your music player, replace it with other media players.

    Furthermore, you have the freedom to access the storage via file manager. Similarly, gesture recognition, manual camera mode, multiwindow, expandable battery and much more features are widely available in Android and are quite absent in iOS.

    Another important point about Android is that it comes in different shapes, sizes, and color. These phones having different shapes make it more attractive and easier to handle. These devices are designed with complete elegance and shape which makes it easier for you to handle these easily. The screen size varies from device to device but the average size ranges about 5 to 5.5 inches. Tablets, however, have even bigger screens where users find even more clarity and readability in reading and viewing.

     

    Customization

    Customizing settings to your preference is one of the key features which make android the superior option. Android allows you to create custom home screen while iOS doesn’t offer such an option. Similarly, many elements in Android are flexible and are adjustable to users’ needs, but iOS stands firm in its position as most of the features are decisively locked in iOS.

     

    Install apps from any source

    The ability of only able to install apps from app store prevents various types of threats and attacks, but Android users feel this decision should be left to each user to decide.

    Android allows you to download an APK file from any third party source and install it similar to that of a regular app from Google’s play store. This freedom lets you run all types of apps even those that were not respectively designed to run on Android smartphones. The same process is possible on iOS (unofficially) but to do so, users are required to jailbreak their phone.

     

    Marketplace more accessible to developers

    As of now, Android developers are bound to pay a fee of $25 to publish any number of apps they like. However, Apple charges $99 from a user (annual charges). It’s clearly evident that the financial barriers are not so tough in Android. This relief allows the developer to create more and more apps without bearing the ultimate financial pressure & those investments are easily recoverable.

    With the help of monetization through ads & in-app purchases, this objective is fulfilled.  Moreover, these apps are developed with a one-size-fits-all approach where the apps naturally fit the device a used by the user. This option comes in handy as in Android; there is no idea as to which device would the user be using. It doesn’t run on all android devices but covers the majority of them with no problem.

     

    Expandable memory

    Not all but a majority of Android phones offer expandable memory. All you need to do is pop open the back cover (or a slot on the side) and insert a micro SD card. Apple, however, doesn’t let you do so and would rather ask you to pay additional $100 to upgrade their devices from a 16 GB to 32 GB or 64 GB device. Android clearly wins here knowing the fact that all you need to do is use a memory card and that’s all, no upgrades, no hefty expenses. A memory card is not much costly and is readily available in the market where you can easily alter your phone’s storage system and use as per your requirement. However, the same cannot be said for the android’s competition where you cannot alter the device’s memory and get away with it.

    In addition, you can protect your Android device with multiple security software/apps like gallery vault and lockers that exists in the play store market.

     

     

    Conclusion

    Android has different other advantages that we haven’t even covered such as being affordable, user-friendly, unique in shape & size, and more. In addition, multiple software(s) find themselves compatible with both Android and iOS devices. If you haven’t experienced android powered smart devices, don’t worry; now is the time to do so! Give it a try & find out yourself.

    Types of Customers You Need to Concentrate on to Promote Your Business Product

    Ecbert Malcom
    -
    0
    Types of Customers You Need to Concentrate on to Promote Your Business Product

    Business success is entirely dependent on the person who’s conducting the actions that happen behind the scenes. Acknowledge that you’re the only one capable of making real change and assume responsibility for everything that goes on with your personal life and your business organization. Make good decisions and take good actions on a consistent basis and your business success will bloom. Do the opposite and you’ll end up nowhere.

    Before even attempting to sell your products, the first and most important aspect that you must focus on is the audience selection. Targeting your customers is absolutely essential for your future long-term business performance, as this process dictates how much time, energy, and money you’ll have to invest in order to reach your desired success.

    In today’s post, we’re exploring a comprehensive target audience selection process that should help you establish your target market and audience once and for all.

    Market Types

    In business terms, a market basically represents a specific group of actual or future customers of a product or service. In today’s marketplace, we have 3 distinct types of markets:

     

    1. Consumer Market (B2C)

    The consumer market, also called the business-to-customer (B2C) market, is comprised of consumers who buy goods in order to satisfy their own needs. So, when someone purchases something in order to consume the product/service and not to leverage it as a means to win profits, he/she is part of the consumer market.

     

    2. Industrial Market (B2B)

    The industrial market is comprised of organizations, groups, and individuals that purchase products/services specifically with a business purpose (creation of other products/access to helpful features through a paid software, or simply the signing of a contract).

    These is the so-called business-to-business market (B2B). When you’re approaching B2B marketing, you need to tailor all your messages according to businesses, professionals, and organized companies that require high degrees of attention. Unlike in the B2C business, you will mostly need to focus on quality over quantity.

     

    3. Reseller Market (B2B)

    The reseller market is comprised of intermediaries. These middlemen purchase products at very fair prices because they’re purchasing stocks. Wholesaling and retailing are basically a form of trading. However, in today’s marketplace, buying, selling, and delivering products has become extremely accessible.

    If your target market is the reseller market, you’ll have to approach the individuals/organizations the same way you’d proceed in the B2B market. These are no simple individuals that seek to satisfy their primary needs. No. In fact, these are smart entrepreneurs, marketers, and businessmen that may be as smart as you or even smarter. Therefore, your marketing and selling must be extremely personalized and should provide a lot of free value, more than it would be required for a B2C campaign.

    Audience targeting should never be complicated. Let’s reduce the entire process to 2 major steps: identify your target market & define your specific target audience.

     

     

    How to Identify Your Target Market

    Here are the 4 main actions you’ll need to take in order to identify your target market:

    • Understand the Reason Why Someone Would Purchase Your Product
    • Identify the Features of Your Product
    • Identify the Benefits of Your Product
    • Develop a Unique Value Proposition (Brand Positioning)

     

    Step #1 – Understand the Reason Why Someone Would Purchase Your Product

    In order to effectively sell a product, you need to understand the primary motivators behind a sale. In the B2C sector, people buy stuff because they are looking to:

    • Satisfy their needs (entertainment, information, connection, communication)
    • Solve their problems (fear, pain, lack of certainty, medical issues, pressing matters)
    • Fulfill their wants and desires (social status, achieving of a dream, purpose, or goal)

    In the B2C sector, customers follow one rule: will it be useful/productive/profitable for my company/finances/ROI?

    You must start contemplating on this aspect. Depending on your product’s use and purpose, identify the primary triggers that’ll influence your future audience to react to your product’s benefits and promises. Simply put, what’s in it for them?

     

    Step #2 – Identify the Features of Your Product

    The second step is the identification of features. Every product must have a list of features that should be presented to the customer at one point or another. Simply put, the features represent what a product is or can do.

    For example: If you were to start a donkey milk business that would target the national community, promising to deliver rare and fresh milk to the people’s doors, your features would be the healthy ingredients and components that the donkey milk contains (vitamins, proteins, etc.)

     

    Step #3 – Identify the Benefits of Your Product

    Benefits are totally different from features. They are born from features, but they are only the result of what the product can or can’t do. When you prepare your branding, marketing strategies, and content, you need to specifically focus on benefits instead of features.

    As Jane Harwood, Marketing Manager at Essay Geeks advises, “The features are indeed important, as everyone needs to clearly understand what they’re buying. However, to attract the attention of your target audience in the first place, you need to introduce the potential benefits that may arise from the use of this product.”

    Following the same example, the benefits of your donkey milk will look like this:

    • Because of X, Y, Z components of the milk, you will cure X, Y, Z disease.
    • Your skin will look fresh, hydrated, and you’ll be glowing from distance.
    • You’ll no longer have to endure X, Y, Z pain.
    • Your life will improve as your health will improve.

    Even though I don’t know the exact benefits, donkey milk is a miraculous, underrated health product that you should give a check. It’s pretty rare and a bit expensive, but it’s worth its seek.

    Now. If you were to promote this product, you would better add proof and facts that show that your promises to deliver benefits are based on truth.

    Step #4 – Develop a Unique Value Proposition and Position Your Brand

    A unique value proposition (UVP) is simply the identification of the special benefits that your company is introducing in the marketplace.

    Apple differentiates its products through smart branding. Their UVP states that their products are the simplest yet most effective in the entire marketplace.

    Nike sells shoes and sports equipment for a long, long time, and they still do it successfully. Why? They’re UVP states that their main goal is to improve the performance of professional athletes. Deep down, every sporty person has big dreams at one point or another in life, so Nike will be the brand that fits their desires and plans best.

    What does your product promise?

    How are you going to be different from the rest? Why your products and not your biggest competitors’? Figure these things out you’ll be able to position your brand and products in the best manner.

     

     

    Break Down the Overall Market and Define Your Specific Audience

    Once you’re done defining your product’s features and benefits and once you’ve identified your product’s unique value proposition, you should be able to tell which market you’re going to target.

    That’s not enough. You need to take the market, break it down further and further, look for information regarding the components of the market, which are the actual customers, and finally proceed to the establishment of your target persona. We’ll cover all this in the next subheading.

    But first, here’s an insight on what it means to break down your overall market.

    If you wanted to start a pregnancy online blog, your first instinct would be to think that all mothers could benefit from your advice. That may be true. Still, it would be impossible for you to even reach all of them.

    You need to dig further and “niche down” the market. Targeting US people, first-time mothers, between the age of 40 to 60, with interests in X, Y, Z, and with an average income of X/per/month would be a fine choice.

    Breaking your marketing into a small, specific audience comprised of these fine ladies would allow you to:

    • speak how US people speak
    • create content that relates to 40-60 first-time mothers
    • approach all marketing strategies according to the problems/needs of these specific ladies.

     

    How to Define Your Specific Target Audience

    First, let me introduce you to the “target persona” concept. A target persona is a clear picture you create, which revolves around the ideal buyer of your product. In order not to think of an audience when marketing and selling your product, you can image a specific “Jane”, or a specific “Michael”, who is considered to be the perfect customer.

    So, you need to understand everything about this Jane or Michael and note down all the details that will help you build up an effective target audience persona.

    This section is not a step-by-step process. I’m going to guide you through the options you should consider when selecting your specific target audience.

     

    1. Geographic Criteria

    First off, establish where your potential customers live. Where will you have to send the products? Will they buy it from your local store, or you’re going to approach the national/regional/state/local marketplace segment? Depending on your customer’s geographic position, you’ll understand what it takes to close a sale and deliver one product.

     

    2. Demographic Criteria

    B2C Market

    • Race
    • Nationality
    • Age
    • Religion
    • Gender
    • Income level
    • Professional occupation
    • Education
    • Marital Status
    • Hobbies
    • Interests

     

    B2B Market

    • Type of company
    • Industry
    • Size of company
    • Number of employees
    • The age of the company
    • Number of branches
    • The professional reputation
    • Number of franchises
    • The annual revenue

     

    3. Psychographic Criteria

    These represent the mindset, beliefs, attitudes, emotions, and thoughts that a specific target audience/persona has.

    B2C Market

    • The hobbies
    • The dreams and aspirations
    • The level of ego (status seeking)
    • The amount of responsibility a person assumes
    • The beliefs and attitudes

     

    B2B Market

    • Industry leader
    • Innovative
    • Out-of-the-box thinker
    • Socially responsible
    • Proactive
    • Employee-friendly
    • Workforce style

    Now. Please understand that these were merely a few examples of characteristics that a potential target persona may possess. It’s time to play god and develop your own imaginary person. Take your time to play, think, and improvise. When you have finally crafted your target persona, you’ll be ready to start focusing on the next aspects of your business, which include branding, marketing, and selling.

    Takeaways

    If you’re just starting your business and you haven’t dealt with your audience selection process, I’d like you to pay attention to this example:

    Marc is a businessman who has recently started an online store. He’s trying to sell shoes, clothes, and accessories to everyone around the world. Unfortunately, in a one-month period, Marc ran out of money and had to close his store. Why?

    There could be hundreds of reasons. His primary mistake was that he positioned his online store in direct competition with Amazon. He never dug deeper into his target audience. No segmentation, no targeting, no real focus.

    You see, this is not just Marc. It happens to hundreds and thousands of young wanna-be entrepreneurs, marketers, and businessmen. Why? Because they’re careless with their audience selection process.

    Don’t be like Marc. Develop a clearly defined target audience and start tailoring your content and products around it no matter what.

    Top 4 Things to Know About WHOIS Domain Database

    Evelyn
    -
    0
    Top 4 Things to Know About WHOIS Domain Database

    The Internet has not always existed as we know it today. In 1982, the Internet Engineering Task Force created 80 protocol that became ARPANET—the early version of the Internet. In an effort to establish responsibility for the information published on this platform, the WHOIS database was created. This is a database contains information about a domain, including the person who published it, their telephone number, name, and addressed. This information can be recorded through a WHOIS database download. Here’s what you need to know about it.

     

    1. It contains your personal information

    Many websites offer a privacy option when you sign up for a domain. Purchase it. Even though it may be in next or cost, failure to buy this Domain privacy will result in web development agencies reaching out and contacting you multiple times per day for weeks on end. Paying $10 dollars to have your phone number shielded is worth it.

     

    2. It opens you up to potential identity theft

    Your telephone number, name, and address are all identity thieves need to begin warming their way into your life and posing as you at a number of different places. This information to me uses to look up more details about you. While the inconvenience the constant phone calls is one thing, identity theft is something else entirely. If you purchase a domain, take efforts to ensure that your identity is protected and that all of your accounts are shored up against thieves.

     

    3. There are websites that list new domain registrations

    Maybe you were reading all of this information but you think it doesn’t apply to you. After all, if your website is small, what interest another person have in finding out who you are? The truth is, anyone can become a target. Many online scammers target people at random, and they use the domain registration list to do it. These lists browse the WHOIS database and compile all the information found there. Scammers will perform a WHOIS database download and pick targets at random. These scams are numbers games—the more people targeted, the more likely the scam will succeed.

     

    4. Purchasing WHOIS Privacy

    If you do not purchase domain privacy at the same time you buy the domain, then the search engines will compile your information. Even though you can purchase this protection after you have bought your domain, it doesn’t provide the same level of security because much of your information has already been found and recorded.

     

    If you intend to start a website or purchase the domain, take steps to protect yourself. In the modern age, privacy is a luxury and a commodity. Using whatever protection services you can find to prevent your information from falling into the wrong hands is an important step in digital security. After all, the last thing you want is to design and build your website, only for someone to use your information to gain access and use that site for their own means.

    Why SMEs should Outsource their App Development Projects

    Ecbert Malcom
    -
    0
    Why SMEs should Outsource their App Development Projects

    Small businesses need apps to fulfill a lot of purposes. They need to have a direct channel to introduce their product/services in the market. They need apps to interact with their people, partners, and prospects. They need apps to stay visible to their clients 24X7. They need apps to promote and market their brands. They need apps for a lot of purposes…

    With all above-mentioned purposes, there are several challenges in mobile app development, though. Many challenges come in the way even when there are tools available. Developers need to have enough technical considerations, like knowing programming languages to agile development know-how, and specialization in areas to create a strong product.

    This could hardly be managed by a company, which doesn’t directly belong to the IT or software development. The best decision is that they better outsource their app developments to a professional mobile app development company.

    Many companies, providing the outsourced mobile app development services, have achieved great expertise in their offerings and delivered the best of the solutions possible. Some of them are engaged in the industry long before the beginning of smartphone mobility.

    So, there are many advantages associated with outsourcing your mobile app development, such as,

    The OUTSOURCING SAVES MONEY as it does not require a client to invest on their own app development tools and technologies. Companies, providing outsourcing mobile app development services, maintain a large team of developers, all required tools & technologies, and possess the experience of working on a variety of projects. Here, a developer would charge only for the app development services, which would ultimately decrease the cost of the app development.

    You can RAPIDLY LAUNCH AN APP by hiring a company providing outsourced mobile app development services. It’s because these companies maintain a strong hold in the mobile app development and thus are able to rapidly build solutions as per the requirements presented to them by their clients.

    One of the objectives of good app development is to get a strong and valuable product to the market as quickly as possible. Most of the companies undertaking outsourced products have the same aim.

     

    Apps are turning out to be quite competitive these days. A developer or development company, of course, needs significant TECHNICAL SKILLS to create apps for today’s discerning customers. In most of the cases, apps are built for at least two platforms: Android and iOS. Now if you are creating an app on your own or by hiring in-house development, you would need two development teams; one for Android and, second for iOS. But, when you outsource your project to an outsider developer, you just don’t need to care about of hiring developers, designers, and testers.

    How to Monitor and Save Your Mobile Data Usage?

    Ecbert Malcom
    -
    0
    How to Monitor and Save Your Mobile Data Usage?

    With companies offering GBs of mobile data per day and with there being hectic competition out there among service providers to engage customers, every mobile plan or pack is becoming increasingly focused on mobile data. Even in the case of broadband and fixed line plans, most service providers provide calling facilities at extremely reasonable prices while it is the internet usage that costs you a lot of money. Such is the case with mobiles to these days and it is thus very important to keep track of your mobile data and see which app is utilizing your data to the maximum and how you can go about optimizing it. Being an Android app development company with a lot of experience in developing mobile apps, we bring to you, ways that you can use to optimize your mobile data utilization; read on to learn more.

     

    #1: Use your device’s settings

    Every smartphone or even a simple phone for that matter has the settings app wherein you can manage your device. With smartphones, this feature allows you a lot of capabilities such as managing your phone’s battery, contacts, volume, mobile data, and security. When we look at mobile data specifically, there are stats that tell us the usage of each app. Also, you can limit the apps that can use your mobile data. For instance, you may not want gaming apps to use your mobile data while cab services and emergency services may require you to turn on mobile data and so on.

    Your device’s settings are one way to go about managing your data. You can also set up data limits and this will enable you to set a hard limit. Similarly, notifications and alerts can be set when an amount of data has been used and so on. There are apps too that help you do that which is the topic we are about to cover next; keep reading.

     

    #2: Data Manager or Data Management apps

    Being an Android App Development Company, we’ve dabbled in this area and we’ve seen a fair share of such apps and these are indeed helpful too. Rather than checking your settings every single time, such apps offer you the facility to track apps that are eating into your data plan. They also help you with interesting statistics and features that allow you to set daily limits and help you stay within your data plan’s limit. There are many Android app development companies in India that have worked on such apps and the Play Store is flooded with lots of such monitoring apps. Choose any app that has a good rating and you are good to go!

     

    #3: The app from phone companies

    Every phone service provider has an app that enables self-service, and this helps both the consumer and the company as it eases the load on call centers and helps consumers track their data and get the requisite information for themselves with the help of the app. This provides a hassle-free experience for the consumer and helps them track billing cycle information, data usage patterns, and graphs along with the amount of data left in their pack and so on. Try this app too in most cases this app would suffice and help users track their data in just a tap or two (of course if all you wish to do is simply track. If you require more information about app usage and so on, you would have to rely on either settings or monitoring apps from android app development companies).

     

    #4: Google to has thrown its hat into the ring with Datally

    You might have totally missed this announcement and not heard of this powerful app yet! Datally is an app from Google that aims at helping you control and monitors your mobile data usage. This smart app is a game changer in our opinion and has a lot of excellent features such as data saver, data usage metrics, Wi-Fi finder, data saver bubble and so on. The app intends to bring in balance checking and expiration reminders apart from data usage warnings and controls.

    Datally: data saving app by Google
    Datally: data saving app by Google
    Download QR-Code
    Datally: data saving app by Google
    Developer: Google LLC
    Price: Free
    • Datally: data saving app by Google Screenshot
    • Datally: data saving app by Google Screenshot
    • Datally: data saving app by Google Screenshot
    • Datally: data saving app by Google Screenshot
    • Datally: data saving app by Google Screenshot
    • Datally: data saving app by Google Screenshot
    • Datally: data saving app by Google Screenshot
    • Datally: data saving app by Google Screenshot

     

    We recommend that you make use of these apps to keep track of how you spend your data, and this will help you save more than 25% of your data and identify wasteful expenditure. Some of the apps out there have powerful features that can help you keep within your data spending limit and we believe that continuous checking of such apps can give you a sense of how to save your data.

    Top Mobile UX Designing Trends to Follow in 2018

    Ecbert Malcom
    -
    1
    Top Mobile UX Designing Trends to Follow in 2018

    We are already in the last proceeded month of December and recent years 2018 is just a few days away. 2017 was an exciting year for UX design sphere is no exception. As technology continues to evolve, so successful in the field of mobile UX design trends to be a top priority.

    To deliver a quality user experience keep pace with current trends, prepare for new challenges around the corner and taking the complex as possible is absolutely crucial. Customers want something new, and to present you the best methods to impress them providing an amazing user experience, understanding of what the customer needs innovative UI and UX design with your and easy-to-use app available for 2018. Find an experienced UI/UX Designer.

    Here’s a look at impactful UX trends for 2018 and to keep watch for, beyond and what they mean for the end user.

     

    Trends to follow in UX Designs for 2018

    1. Content-Based Experience Matters the Most in 2018

    Lest have a look the remember the basic of now. It’s the quality of a well-curated and easily attractive content that make difference and value. But the one thing content should be part of the trends in 2018 as top most priority thing. This is not a new concept creating a fantastic UI/UX designing and adding an assortment of features and improving comprehension as long as the CX the key of top notch designing.

    2. User-Friendly – Time Saving Design in 2018

    This is what users struggle even more with your app? What does this mean for 2018? Invite them into your app, what the user requires in today’s world. Any idea? No? Help them by solving what problems they face and modification requires satisfying quickly, isn’t going anywhere and let them know that they can come back whenever they hear of design services.

    This is one of the designers must first understand an element of a product’s design which their customers use their various devices. Designers should then think user behaviors, can use these various devices into psychology and user’s interaction with improving the customer experience.

     

    3. Even More Voice User Interface Capability in 2018

    Apple’s Apple TV device received, Siri, Alexa, and OK Google become clear based on voice user interfaces. The rise of voice is driving another trend for 2018. When you think about it, the study has proved that mobile searches were created for conversational purposes and done with voice activation. Voice activation boosts to enhance the user experience by eliminating the type, while you are in no condition to type such as driving etc.

     

    4. Augmented Reality Boom in 2018

    In the year 2018, Augmented reality is a realm influence mobile designing segment to achieve up to the level of truth. The augmented reality and artificial intelligence take first steps out of infancy and having part of modern day trends in technology. By now, there are a lot of examples experiences like Pokemon Go have normalized Augmented Reality and popular trends available will increase and demand will grow.

     

    5. Simple Fonts, Personalization and Color Schemes Usage in 2018

    Everything is dependent more complex design to more simple designs. The continue to demand User personalization is a trend that never goes away in 2018. When making a selection on the color scheme use of the quantity of time and efforts. Color creates an impression as what this design features more space than in practice. There are very complex designing strategies also become the leading cause of confusing onboarding flow after they installed your app.

    User personalization is a trend that will bring out that never goes away. Always try to keep the things simple, then fine-tuning behavior patterns without doing too many experiments. Always do the research first.

     

    Final Thoughts

    Generally speaking, some trends continue to fall under the UX design and keep the focus on the user experience. From the above discussion, some trends continue to influence to be concluded that the year 2018 will bring many new and creative fierce competition for the designers. The team of UX and UI designers at SysBunny is ready to deliver the tough competition and implement all those amazing features new UX/UI trends skilfully and effectively while designing and creating your mobile app.

    The Reasons For Which You Should Use WordPress

    Govind Dhiman
    -
    0
    The Reasons For Which You Should Use WordPress

    You may be wondering the business world has developed much these days. Now every business is paying attention towards its online presence as it has become crucial to its survival. It is not easy at all to even survive in today’s cut-throat competition without ensuring the brand presence on the internet. The businesses now create the websites that help them to take their name to the very next level. But creating a website involves many things. Your website should be user-friendly and build in a way that impresses the visitors. You need to keep updating your site to make sure that the visitors are finding something new every day.

    Create Stunning Web Pages

     

    Create a Stunning Web Presence

    A website is a unique way to stay connected to the world. It is the powerful tool that gives you the tons of opportunities to build your brand and take your business to another level. But creating a website is not easy as you need to keep in mind what the audience is looking for. You will be providing solutions to their problems on your site in the form of products and services, so it is highly essential to create a stunning website.

    You should use WordPress to create a website. It is a famous blogging platform and content management system used by many sites worldwide. By using the WordPress, you can create a simple website to the advanced e-commerce solution to meet your marketing goals. WordPress is not the only CMS available out there in the market, but the following reasons will show why you should choose WordPress web design for your site:

     

    Built for Search Engines

    The era we are living in is all about the technological advancement. The ways of earning money have changed, and the search engine optimization has become a new field. The WordPress is a great platform that plays nicely with the search engines. By integrating the plugins into a WordPress website, you can manage:

    • SEO data
    • Meta description
    • Meta titles
    • H1 titles

    The excellent thing about WordPress is that it is an excellent option for both non-tech and tech professionals alike.

     

    Numerous Options

    WordPress gives you a seamless experience while creating a website. It gives you many options including WordPress plug-in. You can embed specific pages on your site using WordPress plug-in. Whatever the requirement of your marketing team is, the WordPress plugins give you the solution. The exciting part is that the plug-in is free. So you can manage and update your website without any issue.

     

    Easy to Use

    You use another content management system for your website that it is extremely difficult to understand and use. When some problem arises, or you have to update the site you will be finding an IT expert who could do it. But the WordPress is an easy to use content management system. It is not only user-friendly but is also simple to update. So you do not need an expert to update your website when needed. The process is so simple that you just have to log in to your site, make changes you want to and then update. The best part is that you neither need to find an internal IT professional nor outsource an expert as updating the site in WordPress is simple like one, two and three.

    You do not need to anguish about the security of your website in WordPress as it regularly updates you about the continued protection of the site. There is any need to update the user will receive a notification. And the updating process is simple as we have explained already. To create the super simple websites, you should use WordPress as you do not need to learn any professional knowledge to use it.

    There are thousands of themes available on the WordPress so you can choose any to make a professional website. It is necessary for you to understand the importance of a business website these days. If you run a business but have no site for it, then you should immediately start working on building a professional website that could impress the visitors. Well, the visitors will be your future clients.

    4 Signs Your Web Designer Knows Nothing About SEO

    Chloe Smith
    -
    0
    4 Signs Your Web Designer Knows Nothing About SEO

    One of the greatest problems that inexperienced SMB and startup owners make is believing that a beautiful design also means an effective design. Sadly, this isn’t always the case. First of all, the concept of beauty is an abstract and subjective one, however, what’s in the eye of the beholder isn’t necessarily enough for success.

    Search engines don’t see your website through the eyes of a consumer, which means that even the most aesthetic and visually pleasing design doesn’t have to improve your Google rank. In other words, this creates a hypothetical scenario where you hire a person to do a web design for you and you are content with the job they’ve done until you realize that the designer you’ve hired has no clue about SEO. Here are four indicators that can get you to this conclusion a lot sooner, while there’s still time to fix these mistakes.

     

    1. It’s not friendly to various devices

    The world of the late 2010s is a mobile one. In 2015 the number of mobile searches officially became larger than the one made from PCs and in April 2017 Android officially become No. 1 web browsing OS, dethroning Windows after decades of undisputed dominance. For your online business, this means that you need a website that is friendly across all platforms.

    The easiest way to check this is to simply try accessing your website through your computer, your smartphone, and your tablet. Sure, such an inquiry only scratches the surface but it also gives you an insight into an average mobile user experience. Seeing as how m-commerce is quickly becoming one of the driving forces of the present-day business world, this is an issue you need to start paying attention right away.

     

    2. Website Speed

    Another important issue you need to pay a closer attention to is the one of the responsiveness (the speed of your website). You see, an average internet user expects a website to load within the first two seconds, while one-quarter of them are more than ready to leave as long as it fails to load within first four seconds.

    This is a trap that most inexperienced designers walk right into since they believe that the key to the beauty of their website lies in flash elements and complex 3D animations. First of all, the greater the number of these elements, the greater the number of HTTP requests that a website needs to wait for. Second, complicated animations are much more resource-intensive, which is yet another reason why minimalism is becoming the Holy Grail of the 21st-century web design.

     

    3. Lack of transparency

    One of the least known hazards of the SEO world is a high bounce rate, which is a natural consequence of an audience realizing they’re not in the right place and leaving straight away. Naturally, search engines assume that some hoax is at play (click-bait or redirect) and try to penalize you right away. In order to be unique and creative, a lot of new web designers try to make their landing page as complex as possible. Needless to say, not everyone has time nor patience for these games.

    In order not to leave, your audience needs to know that they are in the right place, which is why a proper introduction is necessary. Luckily, this can be achieved through creative web design, which can be seen on the example of GWM agency’s homepage. The first two things that a visitor see’s here are the name of the company and the services it provides. In this way they know they’re in the right place and there is no reason for them to leave.

    4. Complicated navigation

    Finally, one of the best ways to tell that the web designer you’ve hired has no clue about SEO is if your website’s navigation is complicated and counter-intuitive. First of all, this too boosts your bounce rate, which is something we discussed at length in the previous section. This also means that improving your navigation improves your overall UX (user experience), which is a great thing on its own.

    Second, your website’s users are not the only ones who are using your navigation system, seeing as how Google crawlers also use it in order to index your website. Therefore, if you want your website to get indexed as soon as possible, you need to find a way to make your navigation simple and user-friendly.

     

     

     

    In conclusion

    At the end of the day, in 2017, your website is your main business platform, which means that it has to do more than just look nice. Apart from being an important business hub, it is also the name and the face of your company (it’s avatar in the digital environment). This means that even the people who’ve never heard of you might base their first impression on how well it appears and how efficiently it performs. This is why you need to look for a designer who can look past the surface level and focus on those aspects of web design that can make or break your company.

    How to Remind your Customers About the Free Shipping Offer?

    Ecbert Malcom
    -
    0
    How to Remind your Customers About the Free Shipping Offer?

    We often talk about how developing an urgency grows the eCommerce conversion. There are several techniques by which you can generate that sense of urgency in the minds of customers. Free Shipping Bar is one of the extensions by which you compel the users to get rid of the shipping doubts.

     

    What is Free Shipping?

    Delivery is one of the most challenging aspects of the eCommerce. Traditionally, shipping is carried out by the third-party companies. It may not be necessary that the third-party delivery teams carry the same business values as same as that of your company. Also, issues like shipping charges at checkouts have led to countless cart abandonment. So, these days the eCommerce merchants ensure that they don’t compromise with the delivery services and minimize the shopping cart abandonment.

    Hence, they have given birth to the concept of Free Shipping. The concept of Free Shipping is generally used as a marketing tactic or a bait for the customers. It is believed that 36% of the users desert their shopping carts due to higher delivery charges. Shipping cost impacts their decisions immensely.

    Also, many shoppers say that they don’t purchase from the eCommerce because the total cost of the purchased item is much cheaper at the local retail. Since free shipping reduces the total cost of the items, it can be assumed that it makes some impact on the buying decision of the users.

     

    What is the best Free Shipping Promotional Tool?

    Magento 2 has been a great pumper which drives the growth of eCommerce stores. The code blocks in the form of extensions have been the possible reason for Magento 2 success. Along with Magento 2 Free Shipping Bar Extension, there are many third-party organizations which have worked hard in order to provide an agile Free Shipping Bar extension

     

    How Does It Empower Admin?

    The extension empowers the admins by letting them create a free shipping scheme for a specific threshold amount. It is difficult to promote Free shipping schemes just by marketing. Customers tend to forget the free shipping scheme if merchants don’t remind them regularly about it. Hence, the extension is developed in such a manner that it gives a lucid solution to the above issue.

    Since admins are granted the power to set the threshold value of the Free Shipping, they can reflect messages like “Shop 10$ more and get a free shipping” or “You are almost there for a free delivery charge. Shop for 20$ more”. Also, the bar at the top of the cart page reminds them to buy additional products for free shipping. It is one of the good tools which significantly determine the behavior of purchase and lead to the conversing-trigger.

    Indirect Benefits Of Free Shipping Bar

    Apart from the features bestowed by this extension, there are far more indirect benefits of them. It puts the eCommerce store in a good position. Let’s go through some of these benefits:

     

    • It Sets the Coherent State Of Mind

    There is a lot of tentativeness while buying from an online store. It becomes extremely vital for the merchants to kill this dubiety. Conversion is based on the mental status of the shoppers. Unless they feel secure about the price, product, and quality, they are unlikely to convert. Free-shipping bar sets the state of mind. Free Shipping Bar messages trigger the urgency and help in developing a purchase state of mind. It constantly reminds the shoppers about free shipping policy of the Magento e-commerce business.

     

    • It Reduces the Shopping Cart Deserting

    As we discussed, one-third of the carts are abandoned due to the last page shipping rates. Free shipping bar keeps the thing transparent by reflecting the threshold and persuasive messages before the final checkout. This wins the customers’ trust and leads to lesser shopping cart abandonment.

     

    • It Helps In Higher Conversion

    You need to flush off the doubts of the customers. When you do that, you are one step closer to winning conversion. Since Free Shipping Bar gives coherency to the purchase decision, the rate of conversion automatically surges to a great level.

     

    • It Leads to Additional Purchases

    Since Free Shipping Bar allows the merchant to set the threshold rate. Since it keeps on reminding the users of additional purchase for free shipping. It persuades the customers to buy something additional apart from what they came to purchase.

     

    • It Enhances the User-Experience

    Many eCommerce platforms work towards providing seamless user-experience. Many invest their brains and capital to make the shopping-experience beautiful and hassle-free. Free Shipping Bar is a kind of extension which interacts with humans and propel them to enjoy the benefits of the free shipping schemes pegged by the merchants. It also persuades them to buy something else so that they can reach the minimum value set by the admin. Also, The loader images/animations provide a phenomenal pitch for customer experiences.

     

    • It Heightens The Revenue Generation

    The fact that Free Shipping Bar soars the conversion rate and upselling, it accounts for elevated revenue of the firm. This not only boosts the confidence of the merchants but also inspires them to work better, each day.

     

    • It Improves Decision-Making Based On The Budget

    Since the Free Shipping Bar displays the total cart amount to the buyers along with the amount they should spend to avail free shipping, it prepares their head for optimized decision-making and let them decide the products as per their budget.

    The Final Call

    Free Shipping is not a new trend. It has been in the business for a long time and its effectivity has led to its survival in the industry. Despite its traditional policies, it is able to boost the sales. It truncates the additional burden of the buyers who had to pay hefty amounts for delivery.

    1...144145146...209Page 145 of 209

    Email: [email protected]

    Trending

    Quick Links

    Stay on Top

    Get the latest updates in your inbox.

    © 2011 - 2023 Broodle | All Rights Reserved.
    Powered by WordPress Optimized Hosting.