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    Things to Consider While Hiring a PHP Programmer

    Maitreya Patni
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    0
    Things to Consider While Hiring a PHP Programmer

    The gain of the immense popularity of PHP among many enterprises which are seeking growth in their online existence through a dynamic site can be regarded for many reasons. Simplicity, versatility, the speed of growth, cost-effectiveness, adaptability along with huge resources and libraries to support are some key factors regarding PHP which enforce companies to hire leading PHP developers for creating different online sites for representing their organizational brands.

    The need for the companies will be focused on hiring a very reliable PHP developer who can facilitate highly effective WEB DEVELOPMENT SERVICES by their requirements. Now the question arises how to choose a reliable PHP developer. For choosing a very reliable PHP programmer, it is crucial to consider certain things, and they are:

     

    Relevant experience in the field

    Before you choose any programmer for the web development through PHP, you need to ensure that the candidate has some relevant years of experience in the field. You need to inquire regarding whether the PHP developer has worked with similar web development requirement or not.

    As having a good amount of experience matter, a PHP developer who has experience of working in the similar website can provide you with the optimum results as far as your requirements are concerned. Moreover, he can deliver results to you in the least amount of time.

    You also need to be aware of different factors that are necessary for a very effective process of web development. This will make things easier for you. Hiring an experienced PHP developer will provide you with outcomes that will fulfill your requirement and hence, can devise the bets site which can attract more number of customers too.

     

    Required technological skills

    Technological skills are crucial to being considered when you are thinking of hiring any PHP developer. However, ¸it is also very crucial to hire a developer who has increased awareness regarding all the latest developments and up-gradation.

    You also need to check if he or she has worked to get the outcomes with the specific technology for different clients in the past. In other words, you need to hire a PHP developer who has knowledge and acquaintance of all the advanced technological set of skills as it will assist you in having an advanced web development PHP service that can cater your needs.

     

    Innovation

    You need to choose a highly innovative PHP developer as being creative will assist you in creating innovative solutions for all your requirements in regards to PHP development. The web users like alterations, therefore, along with a creative PHP developer, you can think of having a website which is different from rest in the industry. This will attract some customers.

     

    Specify your budget

    Most people think that recruiting an expert and highly experienced PHP developer can result in high costs which might exceed their targeted budget too. However, this is always not true. Many highly experienced PHP developer’s works at a very affordable price for staying ahead in the game.

    You can always try your hand in getting the most optimized services in the field of PHP development, that too within your set budget. Although this will be an easy task, you can give efforts for finding a developer. In the case where you find one, you can ensure to maintain a hold on them to get the most affordable and best services for all your needs regarding web development.

     

    Source of recruitment or hiring

    After you have made your requirements and list of criteria clear and rightly set, you need to begin looking for the right source to recruit a PHP developer. From among many sources, the first source to select from is to go through references from individuals who might have hired PHP developers recently.

    You can then think of hiring nay WEB DEVELOPMENT COMPANY or any candidate who would be interested in doing freelancing. The latter one can be a very good option when you do not have a big project to handle, and the freelancer can be assigned to handle the project individually. In the case of a more complicated project, a diverse set of skills and experience of an organizational team can help you to a great extent.

     

    Author Bio

    Ava Austin is a Marketing Manager for a Hire Php Developer. She is a resident of the United Kingdom. Jade is also an experienced Php developer. She also likes to share her thoughts, cms development, Best PHP developers for hire, and web development techniques.

    How Web Analytics Contribute to Online Marketing?

    Maitreya Patni
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    0
    How Web Analytics Contribute to Online Marketing?

    Sherlock Holmes demanded information before he takes any step. Achieving business goals through online marketing is not less than solving a puzzle. For years marketers primarily focused on detailed market research to help the product reach its target audience. And, today through different tools data on customer behavior is acquired. This helps us to predict the performance of a business and update/modify accordingly.

    In this process, web analytics plays a major role when it comes to online marketing. They provide complete details of web traffic and visitor behavior. It is way more than installing the script on the website. Web analytics gives an understanding of the technical aspects of online marketing.

    When online marketing began in the early 1990s, the central idea to “deliver the right message to the right audience at the right time”. This was a challenge in itself. It demands research into what the users look for and what they need from a specific online page.

    Web analytics tool available today gives insights of a business to improve their advertising and marketing performance. It provides both qualitative and quantitative measurement of the audience behavior. This information can be used to promote a personalized user experience and meet the user’s needs and expectations.

    Web Analytics collects data in three different levels:

    1. First-party data is acquiring employing the first-party cookie on the web browser of the user/visitor.
    2. Second-party data is gathered from the business partner through a first-party cookie as shared with another party.
    3. Third-party data uses third-party cookies that follow internet users and gather behavioral data.

    This is a robust ecosystem of data and analytics tool which includes search analytics, social media engagement, and social media monitoring. It is designed to truly comprehend the magnitude of what data generation can do to a business by collecting the data in real-time.

    The analyzed customer data is key to driving online marketing. They allow customers to arrange marketing campaigns, initiatives, and schedules as per the observed behavior.

    The advanced capabilities of web analytics help the admin understand audience with user attributes, visitors through media pages, etc., It is reported that a large number of organizations within the Fortune 100, have used web analytics to increase performance and enhance efficiency by optimizing and re-targeting.

    The emergence of this data analytics in the competitive landscape is indeed an innovation. Moreover, owned assets offer a wide range of options including acquiring competitive intelligence, a testing site for Search Engine Optimization, and quality data. The paid version of the tools also allows identifying competitors and the sources through which their traffic is driven. In the same way, scraping Search Engine Result Pages (SERP) like those of Google and Bing is another massive resource of data, waiting to be extracted and analyzed, to give insights about happenings across the online marketplace.

    These high-value reports not only provide in-depth analysis of web audiences but information to manage social platforms, conversion analytics, and keyword engagement analysis.

    With the explosion, online media led to the explosion of data, and then the web analytics to determine every step strategically. Before you implement it is imperative that you outline the change you are aiming for.

    Conversational Commerce: Augmenting User Experience Using Chatbot

    Ecbert Malcom
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    1
    Conversational Commerce: Augmenting User Experience Using Chatbot

    Involvement of technology is increasing in our daily life as consumers are relying on messaging apps for all forms of communication. Increasing on demand of the mobile App has dramatically engaged customer with different utilities whether personal, business, or commerce. Consumers are using chat Application to find and select products and services in order to complete the payment process. Users are using the different platform through their devices without having to call, email, or even visit a brand’s website. There are many App that are integrating message services with within their app.

    From a Research, it is analyzed that trillion digital messages are circulated within a year and the bulk is through email. Instant messaging has just about reached its tipping point. So many information is being delivered with the number of instant messages that overtaking emails with running time.

    How Conversational Commerce Is Changing Business

    Conversational commerce refers to the intersection of messaging apps and shopping. Looking at business perspective this meaning follow the trend of interacting with businesses through messaging and chat apps. Social media like Facebook Messenger, WhatsApp, Talk, and WeChat are the solid ladders for the Conversational Commerce.

    And yes through voice technology, things are shifting to a different level. New inventions such as Amazon’s Echo which that is creating an interface with all e-commerce companies through voice commands. The user feels comfortable to talk openly rather than conveying things in the form of text.

    Go those days when there were so many layers between the Consumers and the company. So it was tough to reach out to the company representatives and get customer support. But time is changing as top giants are stable at their positions on the basis of best user engagement and experience.

    Most of the marketing companies are working on the strategies where they ask questions, get personalized recommendations, read reviews, and click to purchase all from within messaging apps. Thus, with conversational commerce, the consumer engagement is done at its best level. And that engagement can be in the form of interaction with a human representative, Chatbot, or a mix of both.

    Now companies can use Chatbot to automate customer service messages. On the business side, it’s how companies are enabling users to buy products from them. Users are much into the messaging app they are using integrated with the social platform. With so many upgradations Companies can send order confirmations through Messenger App, as well as shipping and delivery notifications.

    Therefore, using Chatboats businesses can resolve customer service issues and provide recommendations as per the need. Apart from that it also creates wish lists, and interact with buyers in real-time.

    The Future: Conversational Commerce

    With time the bot market has passed the stage of hype. The user is now realizing that Chatbot technology and conversational commerce are here for the long haul. Natural language processing with machine language is understanding and growing. Therefore, the levels of advancement are enough to have human-like conversations for better results. Conversational AI interactions via messaging and voice are high on demand as it provides platforms through which user can interrogate information seamlessly.

    Some modern companies such as Apple, Google and many are launching as 100% conversational for example Alexa, Google Home removing many of the digital barriers. Thereby outraging previously existed barriers between the customer and the business.

    Heading towards advance phase days for Endless click-throughs with broken links and web pages that crash or won’t load instantly as they are replaced by a conversational interface. If in any case, there is trouble then these conversational interface enables consumers to message back and forth with brands to get the information they need and complete purchases. A big thanks to technology, finally we can communicate with brands on our terms, one-on-one, at our leisure.

    5 SEO Tactics Beginners Should Master First

    Tanmay123
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    0
    5 SEO Tactics Beginners Should Master First

    If you are a blogger who is passionate about writing chances are SEO is not your primary focus. This can easily lead you off the track where you indulge in tactics that really doesn’t move the needle. I have seen many beginners struggling to rank in search engines with even the best quality content because of subpar SEO implementations.

    SEOEaze, a prominent SEO company educating bloggers and clients about the importance of SEO has some tested tactics to share with beginners. According to them, beginners should have some basics down right that teaches them the science and art of search engine optimization.

    If you are beginning your blogging journey and want to outsmart your competitors from the very start then the strategies shared here are definitely going to help as they are based on deep research and analytics.

    Let’s get started with the techniques.

     

    1. Keyword grouping

    Long gone are the days when stuffing a single keyword in the content allowed you to rank higher in search engines particularly Google. As search algorithms are evolving themselves to offer more human value, it is important to organize keywords into clusters.

    There are many benefits of keyword clustering. First of all, it provides the best information about your site’s information architecture. It also helps to optimize the landing pages as well as help to identify the potential areas of content development.

    However, it can be a difficult task to group keywords. You will need tools, to begin with. Many SEOs maintain excel sheets for this purpose but as a beginner, it can be overwhelming for you. This is why we recommend the use of automated tools like the SE Ranking Keyword Grouper.

    As keyword landscape changes all the time and it is important to have a strategy in place to deal with the changes. Keyword grouping the best strategy for beginners. Other than making your content immune to the ranking fluctuations it also:

    • Allows you to better understand SEO and PPC workflow
    • Helps you with on-page SEO, topic selection, and website organization
    • Allows you to create landing pages that offer high conversions based on the most promising keywords

    However, you need to be aware of the fact that no tool is perfect and you have to be careful while grouping the keywords.

     

    1. Competitor SEO research

    In a competitive landscape, it is always a good idea to stay smart. In today’s SEO realm, you need smart work more than hard work, this is why keeping yourself informed about your competitors’ strategies can give you an edge. From tracking your competitor’s search rankings all the way to their links and new content will allow you to frame your SEO strategy accordingly.

    There is no shortage of spying tools that allow you to know about competitors’ keywords for organic search. To name a few SEMrush, Ahrefs and SpyFu are some of the best tools I recommend.

    Keeping a track of the activities of your competitors is going to help you understand the SEO strategies that are working for them and generating traffic. If they can win with that strategy then you also can.

     

    1. Page change monitoring you are

    Page change monitoring is not something most bloggers think of as a crucial SEO strategy. If you are running a small blog or website with very few landing pages then you can let go of this strategy. However, if you have a large website to manage or you expect to exponentially grow your website then it is advisable to monitor page changes.

    When you have a large website to manage that is worked on by more than one webmaster or marketing experts, it is a good idea to actively monitor pages for any changes made to them. This will allow you to make the necessary changes in time and ensure there is no sudden drop in ranking or your website is not penalized by Google.

    Even minor SEO changes can have serious consequences for website ranking. I know the idea of monitors all the web pages for changes can worry. However, you don’t have to worry as there are automated monitoring tools like VisualPing that allow you to keep a track of any change on web pages in real time.

    Even some of these tools allow you to monitors your competitor’s site changes as well.

     

    1. Learn about long-tail keywords

    Google’s aim behind integrating Penguin and Panda updates into its core search algorithm is to force webmasters to offer more value in their content. This gave rise to long-tail keywords. Before the SEO community neglected these keywords as they get less traffic. But by cultivating the long-tail keywords you get better organic rankings in the long run.

    The main reason for targeting these keywords is because searchers behind them are looking for exact service or product that you have to offer.

    The challenge in harnessing the potential of long-tail keywords is there is no easy way to find profitable long-tail keywords. But will a little bit of practice you can learn about using Google’s Keyword Planner tool in Adwords to find out such keywords. Another tool which is my favorite is the Lsigraph.com.

     

    1. Mobile ranking analytics

    The impact of mobile devices of people’s like cannot be ignored now. This is the reason why mobile metrics is growing invariably important for SEO.

    In March this year, Google rolled out it’s mobile-first indexing that puts mobile versions of websites before desktop versions. This is why you need to analyze the mobile ranking of your website.

    You do not need any fancy tool for the purpose as Google Search Console is enough to provide you with needed insights about the improvements needed to be made to the website. Start with comparing the desktop and mobile rankings to identify the problems.

    If your website ranks lower in mobile searches it’s time to eradicate the non-mobile friendly elements from your site.

    There are plenty of SEO platforms that easily allow you to track mobile rankings. This SERPs Mobile Ranking Tracker is one of the best-automated tools for the job. Embracing the mobile-first approach in 2018 is inevitable for SEOs.

     

    Conclusion

    SEO is not a static realm rather a dynamic marketing field that is challenging at the same time exciting. Beginners are susceptible to fall for age-old tactics that are no more relevant, this is why the strategies listed here are important for them to keep them on the right track from the beginning.

    Top 5 Web Design Trends that you Should Follow in 2018

    Ecbert Malcom
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    0
    Top 5 Web Design Trends that you Should Follow in 2018

    2018 is definitely going to be the year of transition when it comes to web designing. With competition getting tougher day by day, designers need to put in little extra efforts and find out what interests users, in particular, to get more engagement from them when they are scrolling through the website. For businesses today, just being present on the web is not enough. To get higher retention from users, it is now inevitable to provide the best user experience in terms of interaction with the website.

    Here we have listed out top 5 trends in web design that will provide you a cutting edge from your competitors:

     

    1. Bright Colors and Gradients Are Trendy

    Colors are known for forming vivid impressions on a reader’s mind. Different colors express different emotions on a subconscious level. It is really important for any business to pay attention to their target audience, their age group, their preferences, and tastes. Colors representing their emotions well should be a top consideration.

    However, bright colors are trending in this modern era. It probably represents the fast-paced life that we are living in today. Take for an example, Pantone who opted for introducing the bold ‘Ultra Violet’ as the color of the year 2018. Even though it is not a compulsion, try adding bright color to your website for they are definitely trending these days.

    One can also opt for adding gradients in the background, navigation modes and as a filter on visuals with the right dose of colors. These bright color and gradients will help achieve the goal of enhancing visuals.

     

    1. Navigation Mode Getting Simplified

    A higher user retention demands to provide ease of access over website and app. If users find it difficult to operate your website, they are surely going to leave. This is the reason single page websites are getting popular these days. Gone are the days when the websites used to have complex navigation modes with tones of web pages. Websites with Single Page are the ‘in-thing’ today.

    Such websites have a single page and a scrolling system as a navigation tool. Users just need to scroll down for finding their areas of interests or submenus instead of jumping to the main menu and subsequent submenus. This idea probably stemmed out from our most natural habit of using mobile phones.

     

    1. Empty Spaces for Highlighting Elements

    A heavily populated web page might not always serve the purpose you are looking for. If your web page is just occupied here and there with all the unimportant stuff, chances are that the important elements of that page might go unnoticed by the users. This is the reason aerating the web page with empty space is the new trend in web designing.

    These blank spaces throw a spotlight on your important elements and add value to the events you want to promote like the call to actions or special offers. So the next time you think about designing a website, do not be afraid to leave spaces empty for accentuating important elements.

     

    1. Typography at Its Best

    Typography is something you would not consider for the concern of clarity, but not anymore. Unique font styles and designs are trending in 2018. Just think of crafting it carefully to guide your users and let your imagination run freely. Also, keep in mind not to overpopulate a page with such fonts.

    Typography serves as the best way to convey emotions. It helps you to add a visual appeal to your design. So, do not resist yourself in playing with font types for it will only attract more users to your website.

     

    1. Mobile Accessibility is A Compulsion

    As we all know that Google periodically updates its algorithms to rank websites having more credibility. These updates demand your website to be accessible over all types of devices; be it desktops, tablets or mobile phones.

    It is now important to make your website accessible for all types of screens having varying sizes. To ensure that your users are getting better experience every single time, a progressive web app is the best solution. It allows adapting your web content and features according to the capability of the device being used.

     

     

    Conclusion:

    In the coming year, web designing would not just be a question of look and feel, but of navigation and user experience too. It would be challenging for designers to create a website or web app that is both pleasant to look at and enjoyable to use.

    Although one does not necessarily have to follow these trends explained here, but keep in mind that these points will definitely play a major role in the retention and conversion of your users. In addition, the most undeniable trend of this year that is only going to magnify over time is the last one: Mobile accessibility. Regardless of the other trends mentioned here, it will be inevitable to follow this one.

    How to Choose the Right E-commerce Platform for your Business

    Ecbert Malcom
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    2
    How to Choose the Right E-commerce Platform for your Business

    Have you started building a website recently? What kind of e-commerce platform is the website running on? Do you want to reach your business goals? Is your e-commerce platform SEO- Friendly? What would be your site speed? Does your website support social media marketing? When it comes to choosing an incredible web e-commerce development, you should know some important features that every good website possesses.

    • Load time 

    Site speed is the most important aspect nowadays. Mostly, web shoppers want your site to be loaded in less than 2 seconds. If not, they will more likely browse the site of your competitor. In this competitive arena, even a single second saved will add free time to their busy lives. Therefore, you should have your e-commerce platform designed with good site speed. As performance and site speed matters the most, you can use Google page speed tools, which make it simple to analyze & optimize site speed.

    • Email marketing integration 

    Creating a highly responsive website doesn’t mean that client’s products & services reach the customer in a smart way. Creating awareness about your service should be the first thing. Online marketing such as Social media marketing will help reach your customer in every single way. Social marketing means not just Email marketing but also includes Facebook marketing, Instagram Marketing etc. The primary goal of Social media marketing is to provide reminders to inactive customers, send notifications about products, promote company services, etc.

    • Mobile performance 

    With increasing demand of smartphones and technology, people would like to search for things more on a smartphone instead of Desktop. It is likely that people who browse over smartphone would be business people. Be it a homemaker, students or software people, the possibility of searching for things on the desktop are quite low.

    A recent research conducted by the US states that more people searched for products on a smartphone than on the computer. So, the e-commerce platform you choose should come with the great mobile interface. A good e-commerce website should accept all mobile interfaces such as Android, iOS, Microsoft etc.

    • SEO performance 

    Do you post a blog to your site regularly? How many visitors do you get every day? Do you gain new customers every single day? How much will you get for your blog posts? Yes, if your e-commerce site is SEO friendly, you might have an idea of those questions. Search Engine optimization technique makes it simple to attract viewers. With rapid SEO techniques, you can convert viewers into your regular customers.

    This is how business people focus more on SEO in addition to their products & service. So, how an e-commerce platform would be? It will let the web developer create tracking interface, edit URLs, Track user View, Analyse page view, Review Google Analytic etc. it is no wonder that incredible content marketing skill induces the craving for reading the post and buying your product.

    • Security features 

    Security must never be ignored no matter whatever business you do. Be it a responsive web page, e-commerce platform or even a single landing page, security features must be included as a part of your site. With increasing cybercrimes, attackers may target your site with ease. In order to avoid threats, hack and such a security breach, an e-commerce website should have reliable security plugin installed. Also, the plugin should be strong enough to protect customer’s data & privacy.

    • Payment Gateway

    Which payment method would you prefer – PayPal or debit card? Shopify platform supports third-party gateway such as Amazon payments, stripe etc. Interestingly, the Woo-commerce platform lets you accept credit card & debit card. Choose the best payment option. Just spend quality time to choose the best e-commerce platform that boasts of all the above features.

    Author Bio:

    Nancy Patterson is a Marketing Manager a Hire Php Developer. She is a resident of the United Kingdom. Nancy is also an experienced Php developer. She also likes to share her thoughts, cms development,php web development framework, and web development techniques.

    Best Laptops for Students Handpicked by Experts

    Ecbert Malcom
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    0
    Best Laptops for Students Handpicked by Experts

    Education in the modern world has become easy with the evolution of technology. Due to the advancement in technology and improved software, it has become eminent for students to have a laptop for getting maximum possible information. Moreover, there are a lot of things that students have to cover while studying several subjects. Hence, a laptop becomes a handy gadget to find every kind of information. So, if you’re a student looking to by a laptop before starting your freshman year check out our list of laptops handpicked for students like yourself.

    In this era, many students have to get a laptop as soon as they enter their college. However, for them, the most important question is which laptop one should go for. Usually, it is the price that determines which laptop one can go for but at the same time one has to view the configuration of the system also and the laptop which offers the right combination of both of them, one should select. Therefore one needs to compare various computers available in the market with their size, features, screen resolution and price. There are also other parameters such as a processor, and programs as well as after-sales service which one should take into account.

    The comparison between various laptops is not easy, and one can check a few of them on various sites also. Some of the sites have relevant data on which one can count and take them into account while going for the same. There are lots of laptops available, but these sites take only a few of them into account while comparing so that it becomes easy for one to take the right decision and that too in a limited timeframe. Here is such a comparison provided which can be helpful to a buyer.

     

    HP Pavilion 15-AU620TX

    You might be shocked by spotting an HP laptop on the top of this laptop. Considering the amazing features that HP laptops arrive with and the best after-sales service, there is a usual notion in the minds of people that HP laptops are expensive. But no, the all new HP Pavilion 15-AU620TX will perfectly fit in your budget and satisfy all your hardware and software requirements. The display on this system is 15.6 inches wide with 1366 x 768 resolution, and it weighs 2.3kgs. HP Pavilion 15-AU620TX performs on Intel Core i5 processor at 2.5GHz and 8GB DDR4 RAM. The onboard storage on this machine is 1TB, and the GPU is Nvidia GeForce 940MX. The system has 2 USB 3.0 ports and one each USB 2.0, HDMI, Ethernet and audio out ports. It comes pre-installed with Windows 10 Home OS and MS Office. With a rating of 8.5/10 by Killer features, this laptop is recommended for flawless design, bright display, and amazing sound.

     

    Acer Aspire E5-575G

    Acer has gained fame and reputation in the last few years by providing laptops with power packed features in a budget range. The new addition to the Acer family is Acer Aspire E5-575G which is a part of the Aspire series and modeled as E5-575. This system arrives with an Intel Core i5 7th Generation processor (shocked?) and a 4GB DDR4 RAM. The onboard storage on this machine is 1TB, and the graphics are handled by Intel Integrated 620 graphics card. Acer Aspire E5-575G arrives with 15.6 inches of display supporting 1366 x 768 resolution. There are 2 USB 3.0 and 1 USB 2.0 ports along with HDMI, audio out port. The laptop weighs 2.2 kgs and can be carried around very easily. Unlike other budget laptops, this system has preinstalled licensed Windows 10 OS. With a rating of 7.5/10 by Killer features, this laptop is recommended for a fast processor and long-lasting battery.

     

    Lenovo Ideapad 320S

    Ideapad is one of the most popular laptop series by Lenovo Computers. Ideapad series is loved by the customers because of its robust build and powerful speakers. The new addition to the most loved IdeaPad series is 320S a laptop built for performance. The system arrives with Intel Core i5 processor which is backed by 4GB DDR4 RAM and 1TB hard drive. There are dual 2W speakers which provide amazing sound quality. The display on this machine is 14 inches wide and supports full HD resolution unlike the other laptops in competition. Lenovo Ideapad 320s has 2USB 3.0 ports and 2 USB 2.0 ports along with an HDMI port and audio jack. The laptops are amazingly lightweight, and it weighs just 1.69kgs. Windows 10 and MS Office package is pre-installed on this system. The battery life of this machine is 7 hours which is quite higher than all of its competitors. With a recommendation of 8/10 by Killer features, this laptop is recommended for fast performance and amazing battery life.

     

    Asus UX330CA

    Asus is one of the leading technology brands, which come up regularly with amazing gadgets. Asus has earned the trust of customers by building laptops that have power packed features. One such laptop by Asus is UX330CA which has 13.3-inch widescreen and weighs merely 1.20kgs. It is available in snow white and gold variants. The processor on this system is Intel Core m clocked at 2.6GHz. Asus UX330CA has a 13.3-inch wide display with full HD resolution support, and the audio on this system is powered by ICEpower. There are 2 USB 3.0 ports and 1 USB 2.0 ports, 1 HDMI port, 1 3.5 mm headphone jack. The performance of this laptop is amazingly fast due to the presence of 256GB SSD. The graphics on this machine is handled by Intel HD 615 graphics processor. The system has both Bluetooth and Wi-Fi for wireless internet connectivity. Asus UX330CA is powered by a 19 volts 2-watt Li-ion battery which can last up to 5.5 hours. One can also access memory card content by using the secure digital card reader available on the system. This machine is available in Gold color variant only. With a rating of 8.5/10 by Killerfeatures, this laptop is recommended for amazing battery life, bright display and amazing speakers.

    Kotlin or Java? Which One is Better for Android App Development

    Ecbert Malcom
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    0
    Kotlin or Java? Which One is Better for Android App Development

    When it comes to app development in the USA and beyond, the clear choice has been Java. Oracle does this professionally and provided the solutions app developers crave so badly. This was going on for a while until Kotlin surfaced.

    Google, at their keynote at I/O 2017, unveiled a new framework to rival Java. The CEO of Google mentioned that they did not just develop Kotlin to serve as a mere rival, rather, they wanted to create something truly revolutionary.

    According to him, Kotlin was in the works and testing stage for about5 years. They stressed that allowing Kotlin to compete with the very established Java would enhance innovation, productivity, and competence, rather than kill it.

    Java needs no introduction. Let’s go through a brief introduction and talk more about Kotlin.

     

    About Kotlin

    They are a new supported language for app development in the USA and beyond. It was designed by JetBrains as both an object-oriented (OO) and functional program (FP) language. This allows developers to incorporate elements from the two forms.

    It also makes use of functional features to support intelligibility and interoperability. It’s important to know that Kotlin runs on Java Virtual Machine (JVM) and JavaScript.

     

    Java vs Kotlin for Android App Development

    As a programmer, you need to learn and understand both Java and Kotlin. After all, both of them work just fine and from the look of it, they’re both here to stay. Why would you want to deny yourself the ability that comes from these two amazing platforms?

    With the rise of Kotlin, there’s a need to choose between both frameworks. If you want to hire Java developers, it‘s possible to see some who also employ Kotlin for Android app development. If you don’t know what to look out for, you might find it difficult to make a choice when you want to undertake your next project.

    There are mixed opinions from developers on which is the better programming language between these two and a lot of experts have been coming up with reasons why one is superior to the other. Some believe they are on par, others believe Java is slightly better, while the rest think Kotlin holds a marginal advantage.

    In a bid to carry out an unbiased comparison, we have assessed some of the basic features expected of Android app development. They are detailed below.

     

    Simplicity

    Oftentimes, we take simplicity for granted. A lot of people take pride in making things difficult for people. This is not ideal, especially when you want to hire Java developers. This is to ensure that the project is easy to understand and follow, even for novices. The rationale behind any project should always be simplicity and comprehensibility.

    Java ticks the box in this aspect. Some new programmers find it very hard to understand and use the Kotlin language. In fact, it has been said that Kotlin is sophisticated and mainly for the gurus or ninjas. The problem with this is that new entrants would have a lot of problems understanding the concept. Also, remember that it’s quite new, so they’ve not had enough time with it.

     

    Which is a More Established Platform

    It’s very obvious that Kotlin has a huge potential for growth and success in the coming years, especially when you consider the growth Google has enjoyed in recent years. When we compare the parent companies, Oracle and Google, we have reason to believe that Kotlin will be around for a very long time.

    Right now, you might want to hire Java developers because it appears to be a stronger platform. Dealing on a platform like this gives you peace of mind that you’re in the right hands. It will also assure you of the tested and trusted features you see on other similar projects.

     

    Flexibility

    The Java platform offers flexibility that Kotlin can’t offer just yet. For instance, writing your Java code on the Java platform doesn’t mean it’s restricted to only that platform. You can convert your program on Java such that it can be read on other frameworks. Whereas, with the Kotlin platform, this feature is not available.

     

    Better Prospects

    One of the reasons a lot of programmers make use of Kotlin is the fact that it has been said to be more sophisticated than Java.

    For a new platform coming into a market, it’s expected that they should have thoroughly studied their competitors and try to know where and how to improve on the current standards available. It’s believed this is what has influenced the level of sophistication Kotlin has come up with.

    It should be noted though that for a platform as behemoth as Java, a lot of resources would surely have gone into research and development right now, and when the results of these efforts come out, it might attempt to match or even usurp Kotlin. But for now, Kotlin wins this aspect.

     

    More Professional Support

    The Java platform offers more professional support to developers. Since we know that Kotlin is still in its early adoption stage, the community isn’t expected to be so supportive yet. Unlike Java, if you wish to be a Kotlin developer, there might not be enough helpful materials out there for what you might need.

     

    Conclusion

    As you have seen, it’s not entirely easy to assess two incredible frameworks for development. Neither is it possible to predict which will be around in the years to come. As expected both have their advantages and their weaknesses. One thing to do is keep up to date on both frameworks, and as time goes on, you can diversify accordingly.

    How to Sell on Social Media: A Guide for B2B and B2C Marketers

    Ecbert Malcom
    -
    0
    How to Sell on Social Media: A Guide for B2B and B2C Marketers

    In the modern, social-media-driven marketplace, B2B and B2C companies are not all that different: they both need to appeal to their target audience through SM platforms, craft a strong message, track progress, and connect with influencers from their niche. That said, there are numerous different ways in which these business types will achieve their long-term goals.

    For instance, while a B2C brand should connect with its audience on an emotional level through engaging storytelling, a B2B brand is better off crafting data-driven messages filled with useful infographics, explainer videos, and industry reports to prove their worth in the competitive arena. With these differences in mind, let’s take a deeper look at how both B2B and B2C brands can boost their sales on social media and pave the road to long-term success in the online universe.

     

    Determine your most relevant SM platforms

    There are numerous ways in which B2B marketing differs from B2C marketing, and the most obvious one might just be the selection of social media platforms. Given the fact that different types of demographics prefer different types of social media, you need to figure out where the bulk of your audience resides and focus on improving brand recognition on those SM channels.

    This requires some digging around on your part. You want to check user demographics for every platform in order to determine the best place to position your brand. Typically, B2C brands will get luckier on SM platforms such as Facebook and Instagram instead of LinkedIn or Google+. Conversely, a B2B company should engage with their potential clients on several different SM platforms, including LinkedIn and Google+, but also Instagram, Facebook, and Twitter.

     

    Focus on value-driven CTAs

    Designing a strong call-to-action button can mean the difference between increased traffic and conversions, and your website losing its initial momentum and falling by the wayside. Don’t underestimate the power of a simple, transparent, and optimized CTA button, as it may just be the thing that propels your brand forward.

    But remember, people nowadays can’t be bothered with overcomplicated shopping processes or complex checkouts, so to increase your click-through rate, focus on the following:

    • Craft an engaging message to incentivize your audience.
    • B2C brands should focus on emotion, and B2B brands should focus on the data-driven copy.
    • Make it as straightforward and transparent as possible.
    • Let people know what they’re getting into.
    • Make good use of CTA buttons offered by SM platforms.
    • CTAs such as Shop Now, Book Now, Learn More and Contact Us work extremely well for B2C brands.
    • CTAs such as Learn More, Watch More, Download, Request Time, or Book Now is great at generating leads for B2B brands.
    • Your CTA should be clearly visible and follow the compelling copy naturally.

     

    Get as many reviews as possible

    No matter if you’re running a B2B or a B2C brand, you can bet that your potential customers and clients are reading online reviews of your company before deciding to make a purchase, no matter how enchanting your story and visuals might be. This begs the need to acquire as many positive reviews as possible that you can proudly display on your social media feeds and website.

    To achieve this, it’s important that you collaborate with influencers and focus on delivering quality service. However, setting up paid surveys online for audiences to answer will also give you the relevant industry insights that will help you fine-tune your entire social media marketing strategy. Remember that without in-depth insights about your brand’s performance in the online arena, you cannot hope to develop the right approach regardless if you’re after individuals or companies.

     

    Optimize for mobile devices

    Social media audiences around the world are increasingly experiencing the content of various kinds on their mobile devices, taking their SM feeds with them wherever they go and thus checking out interesting brands such as yours on their smartphones. This means, regardless of business type, that an interested customer or entrepreneur might be trying to load your website’s homepage on their mobile device this very instant.

    This is your golden opportunity to capitalize on an expansive new demographic of mobile users by optimizing your website and social media existence for smartphones and other handheld portable smart devices. Even if the potential customer or client doesn’t make a purchase right away, you will have still generated a lead you can easily follow up. What’s more, if your website’s copy and UI is optimized accordingly, the visitor is bound to contact you again once they get back to their laptop or PC.

     

    Stay on top of relevant KPIs

    Finally, as a modern business trying to make it big in the social media universe, you need to constantly stay on top of your relevant KPIs (Key Performance Indicators) in order to drive innovation and adapt your strategy to the latest trends in the industry. Among the most relevant KPIs are:

    • Clicks, Likes, Comments, Mentions, and Shares.
    • Follower Count, Impressions, Web Traffic, and Share of Voice.
    • Sales Revenue, Lead Conversion Rate, and Non-Revenue Conversions.
    • Customer Lifetime Value, Resolved Issues, Positive Feedback, and Cost per Lead.

     

    Conclusion

    Selling your products or services on social media is not an easy task, as it requires meticulous planning and execution in order for your brand to gain the traction and recognition it deserves that will attract paying customers and clients. Nevertheless, with this essential guide in hand, you will have no problem boosting your social media presence and, in turn, increasing your conversion rate.

    How To Choose The Best Cryptocurrency Exchange

    Ecbert Malcom
    -
    3
    How To Choose The Best Cryptocurrency Exchange

    Bitcoin Trading, Ethereum, Ripple, IOTA, Litecoin, and Dash are all cryptocurrencies that you might want to get your hands on.  The problem is that you can’t buy them in a store or at a currency exchange. The only way to purchase virtual currency is through a cryptocurrency exchange. According to Bitcoin News, there are more than 500 different exchanges on the market and this fact complicates the matter. Which one do you use?

    Not all cryptocurrency exchanges are what they appear and you need to know what features you should be looking for. These features help you determine the reliability of the exchange, how safe you are going to be, and if you can actually do what you need to on them.  

    The Reputation and Security

    Reputation is not really a feature per se, but it is something you need to look at before you start using a cryptocurrency exchange. An exchange with a good online reputation should be your first port of call.  If you are unable to find anything about the exchange online other than the exchange website, you need to reconsider using them.

    While not having a reputation does not mean that the exchange is bad, it could be very new and you do not want to deal with the teething problems they face. However, there are exceptions. For instance, Binance was first launched in 2017 and by 2018 it had become one of the top 3 cryptocurrency exchanges with the highest volume of trades. When proceeding to the review of Binance features it should be rightfully mentioned that the exchange has done a great deal to secure their platform and win the trust of the users.

    Still, exchanges with a good and long-standing reputation will generally be more secure and safe to use. This is one of the most important features to consider because you are dealing with virtual items of value and do not want to be the victim of fraud or hacking. Again, you should keep in mind that it is no rule of thumb and there might be exceptions. Take the hacking story of the ill-fated Mt.Gox, once the most reputable exchange.

    The first step in checking the security of the exchange will be whether or not the website is safe. This is easy to do and you look at the URL for this. If the URL starts with https, the website is secure, but if it has HTTP it is not secure. You also need to check the documents on the website for more information about the security measures they have in place. Never use an exchange that does not take security seriously. Otherwise, you could be the victim of identity fraud or hacking.

    The Fee Structure

    When you use any exchange, whether, for cryptocurrency, or forex, or stocks, you will be faced with fees.  This is how the exchange makes money and stays in business, but they do not have to cost you a fortune. When you choose an exchange to work with, you must look at the fee structure and compare it to other exchanges. There are 3 primary fees that you can be charged by the exchange.

    Trading Fees

    The trading fees will be charged on every exchange that you complete through the site. Some exchanges have fixed trading fees which are a small percentage of the traded amount. There are other exchanges that use a maker-taker model. This fee model will have tiered transaction fees based on the total volume of the trade.

    Deposit Fees

    As the name suggests, this is a fee charged for the deposit you make. Many exchanges will have a combination of fee-free and fee-based payment methods. There are some exchanges that charge a fee on all deposits. Others will not charge any fees and make up their money on the transaction.

    Wallet Fees

    You do not always have to pay this fee, but it is important to know about it. In order to hold and handle cryptocurrency, you need to have a wallet and some of them charge fees. Using the wallet provided by the exchange could come with a minimal fee and you need to check this. There are also some exchanges that charge for the use of third-party wallets.

    The Payment Methods

    After determining the security and fees, you need to look at the payment methods that are accepted by the exchange. If the exchange has a limited number of payment methods, it may not be that convenient to use. Most exchanges allow you to deposit funds using credit or debit cards and via bank transfer.  Some do allow PayPal, but this is not always the case.

    An exchange that offers credit and debit card payments will usually charge a fee for this. These transactions carry a higher risk of fraud than others and the exchange has to cover this. They also require identity verification which is another expense to the exchange.

    If you want fast purchases, you need to reconsider using wire or bank transfers. This takes a few days to complete, but will generally not have a fee. These transfers do not cost the exchange in the same way that card payments do.

    Verification Requirements

    To cut back on fraud, cryptocurrency exchanges will perform ID verification. It is better to work with an exchange that does this as it lowers the risk of identity fraud.  Most of the exchanges that require this will be located in the USA and UK.

    There is another benefit of ID verification. It protects the exchange of money laundering as well as other scams which ensures they are around to service your needs. You have to allow a few days for the verification to be complete. You will not be able to trade before this has been done.

    Cryptocurrency on Offer

    You have found the perfect exchange that is secure, has low fees,  and you have completed the ID verification. You go to make your first trade only to find that the cryptocurrency you want is nowhere to be found. This scenario can be avoided by looking at the currency on offer before you join.

    A lot of people assume that exchanges offer all currency, but this is not true. There are many exchanges that focus only on Bitcoin while others will only trade in altcoins like Litecoin or Ethereum.  Checking this before you do anything will save you a lot of time and frustration.

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