Search engine optimization (SEO) has become more important than ever in today’s competitive world.
New trends like the AI revolution and the rise of voice search indicate that if you want to stay on top, you have to up your SEO strategy.
Luckily, there are some SEO tools that have the power to improve your online business. If used properly with a good optimization strategy, you can expect to see improvements in your online discoverability. These tools will also help to boost customer loyalty and generate more leads and conversions.
Several studies have already proven this fact:
- 93% of all traffic comes from a search engine.
- Nearly 80% of internet users ignore paid advertisements in search results.
- More than 67,000 searches are performed on Google every second.
Are you looking to get started with SEO or seeking better results with the minimal financial investment? If so, here are the ten best SEO tools you can start using for free!
#1: Google Analytics
As the world’s largest search engine, Google created a full set of tools to help webmasters in the SEO optimization process. Thus we begin our list of top SEO tools with Google Analytics—the best free SEO solution in 2019.
It covers almost everything one has to know about user behaviour. From the performance of a certain webpage to acquisitions, Google Analytics provides you with valuable insights in order to improve your website, as well as help you to run profitable digital marketing campaigns.
#2: Google Keyword Planner
Keywords are a crucial matter in terms of an SEO strategy. If you want to succeed in the field of SEO, you must be careful to choose the most effective, relevant solutions for your website content.
This is where Google Keyword Planner comes to your rescue! It’s a pretty nifty tool that highlights the latest keyword trends and helps you discover new terms and search phrases relevant to your target demographic.
#3: Google Search Console
The Google Search Console tool was designed to focus on site traffic and troubleshooting. You can use this free tool to define and get rid of pain points.
The Search Console helps you to keep your website fresh and up-to-date, allowing the opportunity to review indexed web pages and submit new links for crawling. In addition, it gives you insights related to mobile usability, keyword and URL performance, sitemap status, and much more.
#4: Google Mobile-Friendly Test
More than 70% of web traffic takes place on mobile devices. Therefore, it’s necessary to optimize your website for mobile viewing.
Google Mobile-Friendly Test allows you to test each page of your site and determine how they perform in mobile-based internet browsing. This way, you can boost user experience, as well as improve your ranking in search results pages since Google considers mobile-friendliness to be one of the key SEO parameters.
#5: Google Trends
It can be a daunting task to come up with new, innovative content ideas week after week, especially if you don’t use tools like Google Trends.
It’s an amazing tool for those who are struggling to keep the same pace in content creation for a long-term. Google Trends lets you surf through the most popular topics based on your targeted locations, keywords, and periods. This way, you are unlikely to run out of intriguing content ideas.
#6: Screaming Frog SEO Spider
This one is a specialized SEO crawler that’s designed for technical site audits. SEO Spider can capture website information in real-time and provide you with effective tips on what needs to be enhanced.
You can use the tool to identify broken links, analyze meta-elements, find redirects, create XML sitemaps, define duplicate content, visualize site structure, and so much more. It also comes with a free package that gives you the basic elements of SEO audits.
#7: Pingdom
Improving your page load speed is a great way to boost the ranking of your site. As of 2019, we all expect a webpage to load in under 4 seconds. Thus you need to utilize tools like Pingdom to test and boost your site performance.
Pingdom doesn’t only help you in identifying your page load speed but also provides practical suggestions regarding how to make the website faster.
#8: Similar Web
Looking for a non-Google SEO tool to test your website’s status? Don’t worry; we have just the solution you need!
Similar Web analyzes a wide range of SEO optimization indicators, thereby helping webmasters to enhance everything from sales strategies to marketing campaigns. The free version of Similar Web comes with a set of limited features, but we highly recommend you to check this one out!
#9: Ahrefs Backlink Checker
As the name suggests, Ahrefs Backlink Checker inspects backlink profiles and identifies inbound linking opportunities.
Your results are then compared with over 16 trillion known links, updating information in every 15 minutes. Apart from this, the tool lets you compare URLs with a few of your biggest niche rivals.
#10: Varvy SEO Tool
And last but not least, Varvy SEO Tool is the best SEO solution for those who want to analyze how well their websites follow the optimization guidelines made by Google.
It’s a free tool that explores a variety of technical details, such as page load speed, accessibility, robots.txt, security, mobile optimization, etc. The process is also very straightforward: when it determines an issue on your site, Varvy SEO Tool highlights the defect using red markers.
Wrapping Up
So, these were ten of the most important SEO tools you should be using in 2019.
If you don’t rank highly in Google searches, you might as well shut down your website as there’s no point in running a site with no visitors.
Implementation and experimentation are the key aspects when it comes to SEO, but all the results and recommendations are pretty much useless if you don’t follow through and execute. Make sure to test each of the tools mentioned in this article and strengthen your website optimization strategy.
