If you are running your own business, you have to have a website. More than that, you must have a good website to get noticed by potential clients and the general public. Still, your troubles don’t stop with a website – you also have to think about ways to attract people to visit it. Bonus points if people who actually visit your website also linger for a while and perhaps even place an order or make a purchase. Here’s how you can increase organic traffic on your website.
How to Increase Organic Traffic?
If you’re looking for better website performance and more visits (that will convert to more sales), you have to understand how important it is to be consistent. Create a rhythm, publish articles, blogs, and even photos on different days until you find what’s best for you and your business. Blogging consistently is imperative for building your online presence and credibility, so creating a solid content plan should be helpful. Of course, never sacrifice quality for quantity, and never publish subpar content just so that you can stay on schedule. One blog post every two weeks is a great start, and depending on your niche and the amount of material you have available, you can even blog weekly.
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The way your website looks and performs is the biggest part of good user experience (UX). The better your UX is, the better your increase organic traffic will be too. Search engines love nice and neat websites that are easy to navigate and will place such sites very high on their results pages. Google, in particular, is paying close attention to the way your website retains visitors. This is why your loading speed should be great and your interface minimalistic and uncluttered. If you fulfil these requirements, visitors will be more likely to linger, browse, and even make a purchase/book an appointment. Of course, if Google notices that people are leaving your websites faster than coming in, you will be ranked lower.
Since you should build your website so visitors find it easy and informative, you have to employ a good designer (or an entire team of them). It’s also good to look into design teams from your area. So Australians could look into getting an agency for graphic design in Perth and specializing their services. Of course, if you’re operating globally, you’re going to have different requirements, so make sure you air all of this out with the agency first. It should also go without saying that the website you designed should also be optimized for mobile devices, not just desktop computers and laptops. This is because more and more people are browsing the internet from their phones, so a well-optimized website will draw their attention and make it easy to find what they’re looking for.
Create Topic Clusters
In recent years, business owners have been learning a lot about keywords and what specific keywords can do for their businesses. Instead of building content around specific keywords, we recommend that businesses focus more on topic clusters instead. This means putting together several different keywords and creating content that perfectly rounds up a topic. For example, “How to mount a TV” should include keywords connected to certain parts, the TV itself, necessary tools, and the entire process. While this might be more difficult to pull off, creating topic clusters gives you more opportunities to create quality content and attract more visitors to your website.
The Importance of Organic Traffic
Last but not least, we would like to round up the story with the basics: why organic traffic matters so much in the first place. There isn’t a single effective tool that will measure success for different kinds of businesses. It’s important to focus on individual (and often vastly different) goals and see how you fared regarding each one. Generating sales is a goal that most businesses seem to share. In order to achieve this, it’s imperative that you increase organic traffic on your website and optimize it accordingly. Users who stumble upon your website when looking for something specific and decide to buy it from you will also come back. In essence, generating and increasing organic traffic means getting more sales in the long run.
It’s safe to say that in today’s day and age, your business is irrelevant if you don’t also have a great website. It doesn’t matter whether you’re a candle maker or you have your own tech startup; a good website with loads of organic traffic will bring you exposure and more work, and help you grow the business further. An effective web presence is a huge plus and necessary today, so don’t hesitate to invest money in SEO.