A business looking to gain more traffic on its online platform has to constantly focus on evolving its SEO strategies. It is not possible to remain competitive without implementing high-end SEO techniques. One of the key things is remaining aware of the trends. The SEO scene continuously changes. In 2022, there are some distinct trends to look at. The blog discusses some of the top SEO trends to look for in 2022. Read on.
Top SEO Trends To Look For In 2022
Trend 1: Dual Structured Data for Video SEO
Video SEO has been one of the biggest things in recent years. In 2022, the SEO gets more structured, with two separate parameters coming into play. The first dedicated structured data of the video SEO is the Seek Mark-up. The second one is the Clip Mark-up.
The Clip Mark-up tells Google Search Engine manually about the timestamps of the video. On the other hand, the Seek Mark-up does the same thing in an automated manner. The combination provides more impetus for the video to get considerable digital recognition.
Trend 2: Implementation of the MUM model for search queries
Google constantly tries to make its natural language processing models more advanced, accurately addressing a sea of search queries.
The MUM or the Multitask United Model is the latest addition to its repertoire. It is incredibly versatile in quickly studying the nature of the query and processing it in 75 languages, digging through numerous texts, videos and images, and delivering accurate results.
Sum and substance, you need to make the SEO content simple, free-flowing and rich with relevant information, as recommended by SEP professionals.
Trend 3: Passage Indexing
The latest algorithms of Google concentrate on passage indexing of the content, along with the indexing of the whole content. So, if you want to become more competitive by writing long-form content, focusing on individual passages, by becoming more specific to your audience. Google algorithms will take note of your efforts, applying the Passage Indexing technique, helping your content to rank by gaining more traffic from search queries matched to the passages.
Trend 4: Core Web Vitals
There have been already many discussions on core web vitals and their importance to ranking a website or page. There are three main components of Core Web Vitals and they are:
- Largent Contentful Paint (LCP)
- First Input Delay (FID)
- Cumulative Layout Shift (CIS)
A crucial point that you need to keep in mind in this context is if AMP is activated in your website, then you do not need to worry about complying with the rules of the Core Web Vitals. The amp feature automatically does the job for you.
Trend 5: A deeper focus on user intent and search intent
No one can deny the immense importance of search intent, along with user intent, in boosting the rank of a web page. In 2022, it is almost criminal to neglect these factors if you intend to gain high mileage through, according to the SEO experts.
When you build content that directly and simply answers the queries of the user, providing them with a structured idea, you can be surer about ranking high in the SERPs. Traditional SEO strategies will not work anymore. One needs to be smarter to get the desired results through the implementation of more sophisticated SEO techniques.
Trend 6: Customer analytics will play a role
In 2022, businesses can never neglect the importance of various dimensions of customer analytics to help a page rank higher in the stiff competition in the digital space. The KPIs from the analytics platform are crucial factors that will be sending strong signals to Google about the weight of the web page and the site.
For example, if you have an online retail site, the conversion rate will be going to be a huge factor for the rank of the platform on SERPs. Hence, you need to take into account this factor when planning and implementing SEO strategies in 2022.
Consult with experienced SEO experts
It would be great if you can discuss SEO requirements with professionals to rank your website in a specific business domain. The experts have many years of experience in this field.