The internet has become a world of opportunity and anything that can be optimized for advertising or marketing power has been. From social media to entertainment and digital platforms, there is nothing that cannot be monetized online. Content has always been king, and as long as you’re putting out quality stuff, you will continue to stay relevant. However, market saturation is everywhere we look in this consumerist world, and in order to be seen, sometimes you need to be loud to stand out. Here are a couple of digital marketing skills that are working for 2020.
Personalize, personalize, personalize
Professionalism is definitely something that we should strive for, but that doesn’t mean you have to stick with the same old vanilla comebacks. Sometimes, when you throw in a bit of sass, you get yourself a winning recipe. This might be a little risky because it depends on your demographic. If you’re catering to a more sensitive crowd, your messages should be in line with their sensitivities.
If you know your audience well, you will be able to deliver the right messages, which is why it’s important to be real and personal. This will help you connect better with your demographic and create deeper relationships, which are what consumers are actively seeking. Gone are the days where a good product means good client retention. Consumers want to feel a part of something bigger than themselves and will put their money where they feel appreciated, into products that feel an affinity for.
Utilize a local SEO agency
SEO might seem like a global entity – and it is – but if you want to target the local market, you want to seek out local agencies. For instance, Australian SEO services will be able to better target your Australian audience, than say, an agency halfway across the world. This is because local agencies know what’s trending in the local scene. They are on top of things and therefore will be much more effective.
They will be able to target keywords that the youth are using, that’s not being used anywhere else in the world. Furthermore, they would understand current affairs much clearer, and use it to their advantage.
Listen to your audience
Watch your audience behavior and if they give suggestions, make sure you take note of it. This is one way to let your demographic know that you are listening, and that you care, which is a recurring theme when dealing with audiences in the digital age. There’s no reason for you to ignore what they are saying because they are your personal market, and they know what they want. Cater your services towards what they want and you will discover they are the best market research team at your disposal. A big plus is that you didn’t even have to pay them to do this work for you.
This also means that you should remove automated chat boxes. Not only are they unhelpful, but they will also frustrate your clients when all they want is to speak to another human being regarding a specific problem that they are facing.