Brand Collaborations, especially on Instagram, have become one of the popular ways to market your brand in a short space of time. Brand collaborations are when two or more brands team up to market a product across their combined audiences, and they are up to 25 times less expensive than digital advertising. In this article, we will dive into some of the ways that collaborations can market your brand effectively.
Promotes brand awareness
Influencers can help you to spread awareness about your brand by marketing your brand to their audience. Many companies have partnered with influencers to let more people know about their products. Influencers create genuine content for the brands that they are collaborating with and advertise it to their followers. Collabstr.com is a fantastic website where you can post a collab to which influencers can apply to work with your brand to market your product.
Influencers have built trust with their audience
An influencer’s audience has been following them for a long time and trusts their opinion and will, therefore, trust any products that they suggest or recommend on social media posts such as Instagram and Facebook posts. Some influencers use the product and give their positive feedback to their audience, often resulting in their audience purchasing the product.
For example, an influencer that has fantastic makeup skills will collaborate with a company wanting to market their new Mattifying foundation that is full coverage. The influencer will then maybe post a video of the foundation is applied, or they will post a photo of the makeup on marketing the brand.
Your content strategy is supported
All influencers have a unique style of creating content. As a part of their collaboration with a brand, they create original content, giving brands access to high-quality content. The content that influencers create can also fill the gap if you happen to run out of ideas as you can post their work on your social media account to showcase a regular flow of useful, high-quality content for your audience.
A higher ROI is delivered
Return on investment is a ratio used linking net profit and the cost of investment. When an investment has a high ROI, it would mean that the investment generated profits favourably in comparison to its value. According to a study, influencer marketing is the fastest growing online marketing technique, leaving other strategies such as display advertising far behind.
Facebook has also been observed to get the best results in influencer marketing, along with blog posts. Close to 37% of the companies that used the influencer marketing strategy were surveyed and stated that blog posts are the most effective for their brand, while 25% said that Facebook was more effective.
Assists with retaining customers
Influencer marketing and collaborations have proven to produce high-quality leads. They have the ability to retain customers which has awarded it as one of the most effective online marketing strategies. Many because consumers do not trust ads anymore.
Customers are now are turning to people they already know and trust for their suggestions. Audiences already support and prefer influencer marketing as a trusted means of marketing a brand and their products, as this partnership allows both individuals to contribute incredible value to each audience.