Before taking you to the core of the topic, we will first talk about what a Logo design is? A logo is a design that organizations and businesses use to differentiate them from others. It is used for the purpose of advertising and letterhead. The Logotype depicts the symbol or is a graphic representation of the company’s name. However, Professional Logo Design is not everyone’s cup of tea. Selecting Logo Design Company In Bangalore For design, colours, fonts, and shapes can be a headache.
To simplify your task, here are some tips for creating a captivating and successful logo design.
Simplicity is a must
Not many of us like symbols that are over-designed and too gaudy. Most of the successful businesses have a logo that is simple and unique. So simplicity is the first thing you have to think about while designing a logo.
Get clever and unique
A logo helps in differentiating a brand from the competitors so it is important that it is unique and different from others. Do not try to copy from others, create your own new ideas. Your logo should tell about the brand itself as that of Amazon as it says that products from A to Z are available.
Color says it all
When designing a logo, you have to consider every minute details., colours too. Bright colours grab attention more easily than dull ones. Every colour is different and can bring changes to your message. Try to use colours that do not look too overlooked.
Know about the brand
A logo is not just an image but tells about the brand too. The Professional Logo Design should approach the target audience and the designer should keep this in mind. Think and write about the brand. Do a proper survey, check out websites and links to get some inspiration. However, do not take too much inspiration. Your work should be original and unique.
Your Logo should be simple and flexible
Your logo should be simple and flexible. You might want people to find your logo interesting but not sit and find out what it means? Talking about the logo of FedEx, it is a simple logo with a twist. The company has changed the colour of ‘EX’ in order to differentiate between different shippings. Amazon is also a good example as we have talked about it earlier.
Instant success is not possible
Expecting instant success would be foolish. Successful brands like Puma, Nike, Amazon, Audi took a lot of time to become renowned. Logos won’t become renowned even if you have designed it very beautifully and with a lot of efforts. It all depends upon the people if the design will fulfil their potential, it would be a success. You have to patient enough as a designer. Don’t just change the design because your competitors have changed theirs. Do it when it’s the right time.
Mind mapping is important
Mind mapping is a great and renowned technique which helps in the development. It is like brainstorming to which is used to bring new and different ideas and images together. After mind mapping and a lot of research, ideas are transformed into reality. Apparently, this is a big step towards designing a very beautiful logo. However, make sure that the design you have chosen does not exists already.
Drawing is useful
Sketching and drawing the design can be a very great source for ideas. Companies who are not into designing should hire a professional to design the logo. A designer can make a captivating based on his experience and old sketches
These were the tips which can help a logo designer to design an eye-catching and successful logo. Just keep these things in mind and nobody can stop you from designing the best.