The client comes in with a new project, it’s often with limited scope and understanding of what the web has to offer and what it can do for them. The web designer’s job to educate them what is possible and the opportunities they have considered. It is a platform of unending potential and finding how to leverage this potential or your client about adding a membership section, e-commerce platform, online chat, data streaming service, etc. These type of things take the business to new heights. The web simplifies the processes and open new business opportunities that you can create more immersive and informational experiences for both site owner and visitors.
1. The perspective of Web Design Project
In the web design, that means asking of what are we doing? and who are we doing it for? We are building the information user experiences for the end user or peoples. It is to focus on all the attention to the client or the person using the website, the visitor or end user. The site owner uses the website to communicates with that visitor. For the visitor, UX, and communication matters. In the website design process, we need to provide the best solution for the site owner and end user.
At the beginning of the web design project, it is important to identify the roles and responsibilities involved. It is an agency or one person, full-service operation defining the roles upfront will ensure a smooth ride as the project progresses. The web designer’s job is to build the solution and the client’s responsibility is to provide the vision, content, and input. It is vital to involve the client in every step of the process and ensure things are moving in the right direction and educate the client on what’s involved and what work is being done. The website is the living thing. It is necessary to put the effort into the creation of content, style, code and process guideline for yourself and your team. If you are working on the project, you can commit the project to version control at any time. By committing, you are creating a snapshot of what the project looked like at that time.
3. Content Strategy
Every web design project should start with the content. Content Strategy is about the planning, development, and management of content for the web. It is important to create user personas or users of the site. It allows to create user-centric designs and ensure that we focus and emphasize with people to reach. Once the personas have been established, it will be used as reference points for content, design, and UX. In content modeling, you need to start identifying the different types of pages. Content models is an important touchpoint in the work of all team members. Content creators use to identify the correct model and ensure the necessary data is available on each page. Designers use them to identify what views need to build and which components need to fit within the view. Developers use them to build a framework that allows data gathering and display the correct data for the correct content model. The content modeling is instrumental in the process of wireframing, user testing, UX design, and informational architecture.
4. Build & User Testing
a. Build: It is the actual creation of the website. Responsive web designs are the standard for the modern website. It can split into 3 tracks like content creation and curation, Graphic & UX design, front-end & back-end development. The style guide will help to build new components or change the existing ones based on the rules outlined in the document. It can contain living and working code examples. The style guide is the living document and evolves with the project. If you want to add a new content block or component to the site, it is done in accordance with the style guide. There are 2 browser support modes like Graceful Degradation where the site looks and functions okay in all browsers even some functionality may not work properly. In Progressive Enhancement where core components work in all browsers and additional features are added for browsers that can support them.
b.User Testing: User Testing focuses on different types of challenges a website will face from the first visits of the end user to accessibility, brake testing and beyond. Test data is carefully collected and analyzed to see if changes need to be made to the website. It may force redesign or rebuild of the site.
Optimization of the website involves 3 priorities like
a. User Experience( Human interaction Optimization) – The technical aspect of UX is load time, accessibility, responsiveness and so on. The longer the load time of the site the less likely the visitor stick around and consume what is presented to him.
b. Sharability (Social Media Optimization) – If the content is not shareable, it will probably not found. ThepPublic sites need to be optimized for social media sharing.
c. Findability (Search Engine Optimization) – Search engine index your site based on certain attributes like the quality of content, trust factor, accessibility, load time and quality of code. The SEO tools will help you keep close track of how your site is being tracked and alerts if something amiss.