More
    Home Web Development Why Chatbots are the Next Big Thing in eCommerce...

    Why Chatbots are the Next Big Thing in eCommerce Development

    You definitely have had an interaction with a chatbot at least once even if you don’t know anything about them. The messenger bots on Facebook and other services such as Kik and one in your own smartphone can be considered as a form of chatbot. Chatbot development has been a major buzzword for large enterprises for the past 3 years now. With its applications already up-and-running in various services, it may perhaps make the most significant impact on eCommerce development.

    But before we understand the role of chatbots in an eCommerce web design company and in an eCommerce business, let’s first try to understand what a chatbot by itself really is. In a nutshell, a chatbot is just an interface for communication between a business/service and the customer, but one which interacts in a manner similar to human communication.

    It can be in the form of either voice-based assistant similar to Amazon’s Alexa (Alexa itself sets a benchmark for a perfect eCommerce application of chatbots, more on that later), and in the form of a text-based conversational chatbot such as those in the FB Messenger and tons of other chat support services you may have used already.

    In the present day, chatbots are mostly put into use in customer support services. Within this realm, all a chatbot could do is to solve user queries or connect them with human representatives who may offer better support to their problems.

    However, times are changing, and chatbot development is scaling new heights and developers are finding new use cases new use cases for this technology. If eCommerce web developers can churn out some innovative patterns of functioning, chatbots can offer much more than just query support. Below is a rundown of the best applications of chatbot development in eCommerce.

     

    Chatbots as personal shopping assistants 

    chatbot development

     

    For a moment, imagine yourself as a customer looking for a unique electronic item at an eCommerce store such as Amazon. Let’s say you’re looking for an electronic item which isn’t easily available, isn’t mass-manufactured by many reputed companies and caters to a niche category of users including you.

    Now, in such a case you’d have various questions rolling over the mind. Is the e-seller trustworthy? Is the product really durable or a fake one? The rating? The reviews?… so on and so forth. To get the answer to all these bubbling questions, you’d have to look around the website, and probably google a thing or two about stuff related to the product.

    Hold on. I know this example is too long. But if reading and imagining such a scenario itself takes such a toll on your mind. Think about the time you’d waste as a customer to shop for your essential items.

    Now let’s come to the better part of it. Imagine having a chatbot help solve all these problems for you. Now, think not as a customer, but as a businessman looking with a pitiful perspective on this thoughtful customer shopping online. What if you could provide a chatbot for this customer, to which they can convey these queries?

    With the help of advanced technologies such as Machine Learning, predictive analytics, and artificial intelligence, a smart chatbot can fetch an answer to all such queries and concerns in the blink of an eye! If you happen to be an eCommerce business owner or aspire to be one in the future; what better way can exist to deliver useful information to customers?

     

    Chatbot as a marketing tool 

    chatbot development

     

    Delving further on to the business end of things, chatbots can also be the most effective tools for personalized marketing and selling of sponsored products. The marketing weapons of today’s businesses consist of website ads, banners, and other forms of promotional content. Chatbots can push any required brand/type of products to consumers in the form of suggestions, recommendations or through an answer to a query asked by the user.

    This would not only help marketers push the right product to the right customer in the perfect way possible, but it would also consequently help consumers make better choices. Amazon’s use of the Alexa is a perfect example of how the same can be achieved.

    Amazon’s echo line of products which include everything from smart speakers to smart screens uses the Alexa virtual assistant to help customers access the eCommerce platform. In-turn, Alexa collects and analyses user-data to generate the most suitable recommendations and answers to the target customers.

     

    A Chatbot in your eCommerce business 

    Developing a proper functional chatbot for your eCommerce website isn’t so difficult today in the presence of easily accessible proficient Magento eCommerce developers and specialized eCommerce development companies.

    All it would take for you is to make a choice of the best and the most cost-efficient eCommerce website design company for your business, have the idea for your own business chatbot and get ready to leverage it to drive your brand ahead of the competition.

    Pushing eCommerce Development to Meet the Demands of Emerging Markets

    Editor's Pick

    11 Best Video Presentation Softwares To Up Your Presentation Game

    Have you got a major presentation coming up? Wish to attract the attention of your audience? The best way to ensure that...

    Top 3 Cameras For Recording Podcasts in 2020

    Video podcasting is a new and effective way of sharing, and airing your opinions. The platform gives a wide range of advantages...

    9 Benefits of Using WordPress for Your Business Website

    Since its inception back in 2003, WordPress has become one of the most sought after blogging platforms in the market. Over the last couple...

    Headless WordPress- Designing WordPress Site Without a Theme

    Wordpress has always been the go-to solution for most businesses that look out for a digital presence. The leading CMS platform excels...

    AMP for Emails: Tips and Tricks You Should Know

    AMP 4 Email is undoubtedly the number one email marketing trend since spring 2019 and the most discussed topic in this sphere respectively. Tons...
    Why Chatbots are the Next Big Thing in eCommerce Development 2
    Varunbhagat
    Software development consultant with 13 years of domain expertise, I fill the information gap in the software industry and assist the best software development.
    Subscribe
    Notify of
    guest
    0 Comments
    Inline Feedbacks
    View all comments
    0
    Would love your thoughts, please comment.x
    ()
    x