There were approximately 1.8 billion digital buyers in 2018, and the number might hit 2.14 billion by 2021. So, e-commerce is the future of business. With more companies moving online, competition for the online market will increase. Firms with the most advanced marketing strategies will have the upper hand.
If you want your business to remain successful, then, you must always be on the lookout for the best e-commerce conversion techniques. Here are the latest tips to help you boost your online conversions.
Increase Page Loading Speed of E-Commerce Website
Today, customers are impatient. They cannot stand a website that loads slowly. You are at risk of losing sales and referrals if your website loading speeds are slow.
To grow your conversions, you must address speed problems and optimize your website for mobile. Mobile is the future of e-commerce, and today, 50% of online buyers transact through their mobile phones.
Apart from web loading speeds, your website must be easy to use. That is, customers should easily find what they want easily, and in a short time.
Install LiveChat
Knowledgeable entrepreneurs identify customers as their bosses. They know the only way to grow their businesses is by making their customers happy through excellent customer service. LiveChat offers companies an affordable way of enhancing customer service.
With LiveChat, you can engage and respond to customers instantly during page sessions. Meaning, if they had any questions about your products, you can advise and help them pick the right products.
Use of High Visual Images to E-Commerce Website
Visual images are more engaging, and they are not easy to forget, like other forms of content. 60% of marketers cite high visual images as the content with the highest conversions. Using 3D configured models is, therefore, a sure way of increasing sales. With software like Threekit.com, any marketer can create 3D images for his marketing campaigns.
Faster Shipping
36% of digital shoppers indicated they abandoned their carts because of the delays in delivery. Free shipping is no longer attractive to online buyers. What bothers customers most is the time it will take for them to receive their orders.
Fast shipping makes customers feel valued and gain trust in a brand. To increase sales, you have to reduce shipping durations and add a shipping timeline button to your product pages
Retargeting
Understanding the online behavior of your customers can help you grow online sales. You can analyze their online buying patterns, the content that they consume and use that data to create products that suit them. Or you can use the data to target them with suggestions of products similar to the ones they bought in the past.
Use Cart Abandonment Reminder Emails
More than 50% of internet shoppers abandon their carts. And most of them cite shopping cost as the principal reason for leaving the carts. Other causes of cart abandonment include internet disruptions, invalid credit cards, and the technical process of making online orders. Meaning if customers had assistance when buying some of the carts would not be abandoned at all.
Creating customized cart abandonment emails and using them to remind customers of their carts can help you increase sales. To help customers complete their purchase, you can attach links to the products which they had abandoned.
If you want to boost e-commerce conversions, you have to learn and use the right methods. With consistent application of the tips pointed out in the article, you can be sure of positive trends in conversions.
