Search Engine Optimisation, it is the name given to a technique which is used to improve search engine rankings of web pages. When you or I search for something on Google, then in the search results Google will display links to those pages that it considers are most relevant and authoritative which match our query the most.
The Authority of a webpage is usually measured by analyzing the number and quality of links from other web pages. In simple terms, your web pages have the potential to rank in Google as long as other web pages link to them, every business should care about their website search ranking because it helps to gain new customer, leads and brand promotion, you can hire an agency like Digitrio’s SEO to make it done for your company or find an expert in your local city.
Start with The Perfect Title Tag
The basic and a good on-page SEO strategy begins by choosing the most effective and catchy title tags for your content. This brings us to the main point, for each internal page in your website, whether it is a static content or a blog post you spend some time on research for relevant keywords. You should make sure to use the keyword phrase within the first ten to fifteen words of your title. Simply said if you are able to start your title tag with a keyword, it will bring you more success.
For example, your blog post is on the wedding invitation trends of 2018. A smart title would be “2018’s top 10 wedding trends” as opposed to something like “Looking for good ideas for your wedding? Check out these 10 trends!” Keep the title short, it should be around 8-10 words.
Don’t Ignore the Meta Descriptions
So, after a few minutes of trial and error (OK, maybe a few hours) you’ve finally come up with the perfect title for your site’s internal page or blog post. After you have successfully framed a title for your site’s internal page or blog post, it’s time to start writing a brief and appealing meta description. You must be wondering, what is meta description and how is it important for on-page SEO? In short meta description is a small summary not more than 200-320 words that tell the readers about what the post or page is about. It is necessary to add one or two keywords in the meta description.
Adjust Your Images for On-Page SEO
This is one of the easiest and fastest ways to boost the SEO of your page, and most of the people are unaware of this trick. Whenever you search and save an image that you want to include in a blog post or on the static page of your website. Make sure that the image file name contains a keyword. This will help you to get one more content working on getting you on the first page of Google search results. You should apply the same technique while searching for videos as well.
Choose A Relevant URL
This is another crucial tip for a good on-page SEO strategy. It’s important to choose your URL carefully, it should be something which has the keyword in it. Keep the URL short and sweet.
For example from above, a good URL link would be something like this www.SITENAME.com/Main-Keyword.
Link Back to Your Previous Posts/Content
This is the final step towards achieving the most effective SEO strategy. Take out some time to do internal-linking, meaning linking back to relevant product pages or content on your website. Make sure to use relevant linking because google and your readers will be able to track when you are trying to fool them by linking irrelevant blog post. Also, keep in mind to avoid over-saturating the website content with too many internal links. That brings us to the occlusion that you should not use more than 4-5 internal links on a 1,000-word post.
These were the most common SEO tips which you can use to boost the SEO of your website.