When selling products online, it’s imperative that you keep track of how well you’re doing to ultimately, ensure that you’re selling as much as possible. As you’re already aware, using Shopify is possibly the most effective way of selling your products online, and with the added integration of Google Analytics, it’s now easier than ever to track how well your online store is doing. Like with any business, there’s always room for improvement and that’s why we’ve compiled this guide on how to get maximum efficiency with your Shopify account.
Look at your page speed
Did you know that over 60% of mobile users expect a page to load within four seconds and almost 50% of web page users expect two seconds or less? Page speed is one of the biggest culprits for potential customers clicking away and deciding not to purchase from you, so it’s important to keep an eye on your page speed and see if there are any ways of improving it. Here are a few ideas to take into consideration:
- Reduce the size of your images. Large images will take longer to load and overall, increase the time people have to wait to get to where they want to be.
- Think twice about having a slider on your page. They look fantastic and can really help make a business look professional but again, they reduce the loading speed of your page.
- Use fast and reliable hosting to ensure that customers aren’t left waiting around. As we already know people don’t like being made to wait, especially when money is involved. Shopify email hosting is a speedy and professional solution to this dilemma.
- Avoid apps and widgets that could be affecting your loading speeds. Much like images, they can dramatically affect loading times – if not more.
- Reducing the number of redirects your site has to another page will increase your page speeds by an incredible amount.
Entice customers with your marketing emails
One of the best methods of leading customers to your online store is by using your marketing emails. The problem that many businesses face here, is that their emails are simply being ignored or worse: unfollowed. However, there are many ways in which you can entice customers to visit your store through your email marketing, so here are some tips on how to do exactly that:
- Veer away from emojis in your email subject line. They look like spam and will immediately turn customers away from clicking onto your emails. While they can lighten up an email, try and avoid using them in the subject line of your marketing emails.
- Don’t be too salesy. While you want to sell your products, cheesy sales lines and over the top salesmanship can and will turn people away. Word your emails how you’d like to be spoken to as a potential customer.
- Avoid making your emails all about business. Your customers aren’t going to be interested in absolutely everything you have on offer. Pick out your best deals and include those in your emails. You should also consider adding general news about your company to your emails to break up all of the serious stuff.
- Always include images in your marketing emails. A huge block of text in an email is likely to be ignored.
- Send out plenty of discount codes and vouchers to your customers to ensure that all of your emails are opened and more importantly, noticed!
Optimise your mobile site
Finally, in this day and age, everyone is using their mobile devices to carry out tasks that traditionally, we’d have used a computer for. So, that’s why it’s imperative to optimise your mobile site for your online store. If people are having to resize their page or scroll any more than necessary, it’s not going to have a positive effect on your Shopify store. Avoiding pop-ups and using flash will help improve any mobile site immediately. You should also take into consideration people with larger fingers and poor eyesight. First impressions certainly do matter in this instance, so make sure you optimise your mobile site for the best returns from your online store.