Every business owner wishes their business to thrive. That’s why they create business websites to attract customers and provide them with a simple one-click shopping experience. Website speed optimization is the factor that affects the awareness and conversion rates of any business greatly. Because according to the statistics, only 40% of users are ready to wait three seconds for the website to load, and 47% of users wait less than two seconds before they leave the site for good.
This literally kills conversion, as statistics show that pages that loaded 5.7 seconds had a conversion rate less than 0.6%, while pages with 2.4 seconds of load speed had almost 2% conversion rate. In May 2020, Google disclosed an algorithm update that will be focused on website performance measurement, where pages and site speed will be the main factor of ranking. The update will be set up in May 2021 that gives entrepreneurs plenty of time to check their website speed and take immediate actions on its optimization. Here we will give some helpful tips on how to increase site load speed effectively.
9 Website Speed Optimization tips
If you checked your website speed and the results were not satisfying you have two options. The first one is to turn to professionals so that they build a perfectly optimized site for you. And the second option is to improve the situation on your own using 9 advantageous tips on how to optimize website speed that we prepared for you. At any rate, here are the tips.
1. Keep your website compressed and optimized
Make sure that all your images are of the same size, not too big, and of the right for your site format. PNG format is better for graphs and diagrams, but for pictures, JPG is better. Additionally, utilize CSS sprites that will collect all your frequently used images in one image, which will speed up the page load noticeably. As for the videos, use MP4 format that is easy to compress.
2. Optimize TTFB (Time to First Byte)
The time to the first byte (TTFB) is different from website speed. In plain English, it is the period of how long the user’s browser expects the first byte of facts from the website server. So, basically, it’s the evaluation of how rapidly a website responds to users’ actions. Google recommends having it under 100 ms or at least under 200 ms. You can optimize TTFB when operating on a quick site host such as SiteGround, Bluehost or WPEngine, advocating caching on your site, adopting CPN (Content Delivery Network), turning to high-class DNS (Domain Name Systems) providers such as Amazon Route 53, Godaddy DNS, ClouDNS and others.
3. Cache it “till you make it”
Caching is about producing stationary HTML files and storing them for later utilization, and this reduces server loading speed greatly. Market proposes a wide range of caching plugins such as W3Total Cache, WP Rocket or WP Super Cache for you to install and use. No matter what plugin you choose – all of them will help your site decrease loading time and, as a result, improve your customers’ experience.
4. Reduce DNS lookups
In plain English, Domain Name System lookup is a process of deciding which IP correlates with this particular domain. This process might take from 20 to 120 ms, but sometimes it’s much longer. To reduce DNS lookup, we should cut the number of hostnames, store third-party files, diminish the quantity of CNAME records and, as mentioned above, utilize swift DNS providers.
5. Use CDN (Content Delivery Network)
Nobody canceled the laws of Physics and the farther the site from its visitors the slower the load speed is. Our recommendation is to use the Content Delivery Network (CDN) that will sort of create a clone of your site on the server that is closer to your customers. The best CDNs are Cloudflare, KeyCDN, Amazon Cloudfront and Akamai.
6. Reduce the number of HTTP requests
7. Check mobile page speed
8. Use Lazy Loading option
Lazy loading is the technique when media files are loaded while visitors scroll down the page, but not all at once. This noticeably speeds up the page load. Be careful with background images though, lazy loading will not work for them, <img> tag is important. Use a3 Lazy Load or Autoptimize WP plugins to implement lazy loading for your site.
9. Opt for a lighter theme
The theme of your website is the foundation for everything and the “heavy” theme will slow down even a perfectly optimized site. Having that in mind, we propose you to choose one of these “lightweight” WP theme options: Astra, Generate Press, Neve, Zaka or Ocean WP. All of these pre-built platforms will allow you to create a well-designed website with “lightweight” themes that will help load the pages fast and not lose visitors.
In May 2021, Google will implement the algorithm update we mentioned above, and those sites that have page load speed of more than 3 seconds will have trouble with ranking and conversion. With that in mind, we strongly recommend business owners to pay much of their attention to the website load speed and undertake immediate steps on improving the situation, if necessary. We hope our tips have been helpful, but in any case, entrepreneurs can always turn to professionals to build a well-optimized site with fast page load speed.
DDI Development company brings a unique combination of e-business experience and solid technical proficiency to provide high-quality web and mobile digital solutions in a friendly and creative way. We help businesses achieve their goals by offering professional services. Our expertise spans several industries including e-commerce, CRMs, e-learning platforms, recruitment, and financial systems, etc. Our experienced team has delivered 150+ completed projects.