A major challenge that most businesses face is: How to increase traffic for their webpage? This happens to be one of the few factors that attract everybody to the webpage. From the lone blogger to some innovative B2B startups — everybody understands that traffic is vital for any functioning webpage.
Following are 8 easy ways to increase the audience for your webpage, that too in a short span of time.
Check Your Traffic Often
You must have heard of this old proverb: what gets measured gets managed. Well, it is quite true. You can test traffic strategies, but you are supposed to simultaneously check how well they are performing too. It is, therefore, advised to check the influx of audience on your webpage at least weekly, if not daily.
Following this step will give you an idea of what’s working in your favour and what’s not. And once you know what’s working well for you, you can expand the audience base on your webpage.
Create a Facebook Page
Having a Facebook page opens up new dimensions. It’s a platform where you can begin scaling your energies and start sharing content with a pool of dedicated customers. This allows B2B enterprises to start sharing that helpful, useful content that can bag you a few web hits. Thus, for future, not only you create a link to the traffic — but also get to reap benefits of social media.
Get Social Media Influencers
Marketing through social media Influencers is a new trend in building rapport with the potential audience on social media — by associating with people who are known in their fields.
Influencer marketers put in a lot of effort into building their audience and rapport. They maintain it by keeping themselves in the limelight by sharing helpful, timely and informative content.
Although it might take you some time to develop a healthy working relationship with a social media influencer, it is not rare to get instant hits from around 10 – 15 per cent of their existing followers the moment the content is shared from the webpage.
Release a Monthly Newsletter
Coming up with a newsletter on a monthly or bi-monthly basis is another easy way to increase your audience. You can incorporate various things in the newsletter such as articles and blogs that were printed in your previous issue. People accept new pieces and articles that are relevant to the business so you can also offer them premium content services like eBooks, and Tipsheets etc.
Make Use of SEO Tools
Using keyword research methods and various SEO tools is another way to attract a bigger audience and generate traffic on your webpage. You have to find out what exactly your audience is looking for and the best way to make them land on your webpage.
These key search words and SEO tools are vital to gain a better understanding of how to attract your audience. Once you know how it works you can instantly utilize these tools for blogging purposes and attract visitors in bunches.
Create High-Quality Content
They say content is king, so producing good quality content or blog is one way to go. Create a unique blogging strategy that can help you address the customer’s problems with your valuable content.
Get Paid Traffic Service for Facebook
Simply put: Your Facebook page will receive more traffic than your webpage. This is mainly because of its wide use. So if you seriously want to draw visitors you should give paid traffic a shot.
Go for AdWords
AdWords is another strategy if you are looking forward to increasing your audience instantly. Even with a shoestring budget, you can get an optimized account for AdWords which can bag you a good amount of hits.
So here you go. The increasing audience for your webpage is very much possible and requires only a series of well-thought steps.
Pro Tip: For what lies ahead try to implement a customer-focused inbound marketing strategy to keep expanding the target audience for your webpage.