Are you struggling to find new channels for your business marketing? Most brands tend to focus on social media and search engine optimization these days, but there are other methods that could give your business a big boost.
Pay-per-click marketing is a good example, and it is one of those ideas that are underutilized by a lot of brands. All you need to do is to get started and learn as you move forward. Moreover, there are great supporting tools that will help you with campaigns, like the Google Ads automation tool by Cleverecommerce.
But how does one create a successful campaign with little to no experience? Well, there are certain pointers you need to focus on. Continue reading and implement the tips mentioned below in your PPC marketing strategy.
Tip #1 – Define Clear Goals
The goals ought to be one of the foundations of a campaign. It can become too much when you set high expectations but fail to meet them. This happens quite often, especially when you do not have a lot of experience.
On the other hand, having clear and defined goals will help you pursue growth in sales and raise brand awareness using pay-per-click marketing.
When you are writing down your goals, start with small ideas, so you do not lose motivation in the middle of the process.
Tip #2 – Emphasize the Best Keywords
Keyword research is going to be one of the most important aspects. It will determine whether you are going to succeed or not.
Beginners will have a hard time figuring out which keywords are worth the money and which are not. Thankfully, there is an option to make adjustments in real-time, so when a keyword is not performing to your expectations, you can remove or replace it.
The budget also plays a significant role. If you have the money to spare, fighting for the best keywords will be easier. At the same time, you can find plenty of long-tail keywords that are not as competitive.
Tip #3 – Add Extensions
Ad extensions can be a life-saver in tight situations. Since the ad copy has a limited number of available characters, you do not have a lot of room to work with. Meanwhile, ad extensions allow you to add extra bits of information.
There are separate extensions for contact information, like an email address or phone number. Working hours, locations, and special promotions can also be included. When you are looking to create the ultimate ad, make use of every available tool, including ad extensions.
Tip #4 – Write Distinctive Ad Copies
Copywriting is one of the hardest things when it comes to running a successful PPC campaign. Bigger brands are not afraid to hire a professional copywriter and leave the work to him or her.
If you have the funds to spare, go for it. And if you do not, prepare to spend a bit of time learning to write something persuasive. It will take a while, but copywriting is a great skill to have regardless of whether you will continue to work with PPC marketing forever, meaning that what you learn can come in handy later.
Tip #5 – Target a Demographic
Each campaign should target a specific demographic. If you are going for global domination, expect to spend a lot of money that might not even return to you in the form of profits later.
Your product or service should be targeted at an age group or location. Adjust campaigns, so that have the highest odds of attracting the audience you want.
Tip #6 – Focus on a Landing Page
Some brands continue to mislead their customers by creating ads that lead to irrelevant landing pages. The method of clickbait titles is outdated, even more so when talking about PPC marketing.
Do not try to fool people who click on the ads. They get certain expectations after reading an ad. Clicking on the ads, these people expect to end up on a landing page that coincides with what they read. Do not damage your reputation and make sure that every landing page is optimized properly.
Tip #7 – Conduct Tests
The fact that you can make adjustments in real-time happens to be one of the biggest advantages of PPC marketing. You are free to test things and determine which keywords, ad copies, and combinations are performing the best.
There is also an insight tool available that allows you to keep track of information and provides information on how the campaigns are performing.
Tip #8 – Research Competition
Researching competition is something that you will find in a lot of different areas when it comes to marketing. PPC is no exception.
Sometimes, it can be too difficult to think of new and fresh ideas. A source of inspiration becomes necessary. And other brands could be the best source for getting a fresh perspective and finding ways to become more productive.