Are you looking to make a name for yourself by starting a business? If that is the case, then you will certainly encounter a lot of problems along the way. But as far as advertising goes, there is certainly no better contemporary method than social media and influencer marketing.
Getting started with influencer marketing is not easy, according to this helpful Oberlo guide, there are many different aspects you need to follow. On the internet you can find many different articles and even case studies on this topic, to help you with that. Reading just a single article might not be enough, especially if you are looking to delve deeper. There are a lot of sources on this subject.
Since social media and influencer marketing are inseparable, it is important to know what you are doing. Getting lost among so many different influencers is quite easy. But if you were to follow the tips below, you should be able to come out unscathed. Thus, make sure to continue reading.
Identify Potential Targets
Before you approach them, you need to narrow down the potential candidates and put them in a list. Everything starts with finding the best of the best in your niche. But how does one come up with this list?
The answer is pretty simple. There are specific tools that allow you to look for influencers. A good example would be Klout, Kred, Buzzsumo.
Of course, you can take a direct approach and hop on any social media profile and search for authorities using relevant hashtags. Ultimately, this step will come down to your personal preference.
Contacting them directly via email or a message on a social media platform will more than likely bring you no results. They receive similar messages on a daily basis and the amount is pretty high. This means that they are more likely to ignore you altogether.
So what is the correct approach? You need to get yourself noticed. Engage with their content and try to act natural. There is a big difference between spamming and posting genuine comments.
You might have some doubts about it, but most influencers are looking at their comments all the time and if they see that someone is putting effort, your chances increase significantly.
Making a Contact
First and foremost, you need to understand than influencers treat their job as a business. And they rely on not just big corporations but smaller ventures as well.
Whether you are going to send them a message on one of their profiles or an email depends on you, but it would seem much more professional if you were to write a proper email. After all, they have their email address displayed for everyone to see for a reason.
Your proposal should include the basic information like what your expectations are, how much you are willing to pay, what type of promotion you prefer, and so on.
Starting the Cooperation
The relationship should not be one-sided, meaning that you two will be doing separate things. No, this is a venture based on cooperation more than anything else.
Every little detail should be discussed. Of course, since influencer is the one creating content most of the time, he or she should get the final say. After all, these people are really good at what they do, and you can certainly expect nothing but positive impact.
Getting Those Customers
The reason you are hiring an influencer is that you want to make more money, to get more customers, increase brand awareness, get more followers on social media, and to receive more visitors to your website.
Influencer posts that they share with their followers are akin to going viral. There will be an immediate and noticeable difference between your average week of sales and traffic and one where you will get a boost by an influencer.
One of the biggest advantages is that they have a specific demographic of followers, giving them the status of authority in that particular niche. Thus, it is natural to expect that the ratio of conversions will also be relatively great.
After the post or a series of posts go live, you might be thinking that there is no longer any need to continue working together and that you will be better off moving on to the next person.
The reality is quite different. You can never know whether finding someone again will be possible, and even if you do, you might not have the same results.
Long story short, if you manage to land a great influencer, try to maintain a great relationship with him or her.
To give a conclusion, you should now be aware of what influencer marketing is all about. There are certain points that are more important than others and you need to prepare to spend some time before you can find a reliable person. And once you do, do not let them disappear.