The social network Facebook has opened its first office in Johannesburg in Africa, from which will boost its business and strengthen its presence on the continent, South African media reported.
Facebook African office will be led by the publicist Nunu Ntshingila , an industry veteran who has worked in the US advertising giant Ogilvy and as it was on Tedbuzz topic about Facebook news share enhance the development of the network in African nations like Kenya, Nigeria and South Africa.
The markets of Senegal, Ivory Coast, Ghana, Tanzania, Rwanda, Uganda, Zambia, Mozambique and Ethiopia also focus the attention of the new headquarters of Facebook, they explained company sources.
“We are inspired by the incredible ways in which people and businesses use Facebook to connect Africa”, he said in a statement Vice President of Facebook Europe, Middle East and Africa, Nicola Mendelsohn.”This momentum in Africa is the culmination of intense relationships with advertisers and the excellent performance of our products in all regions,” he added.
In the first quarter of 2015, 52% of Facebook’s revenue came from outside the United States and Canada, said Mendelsohn, who hopes to increase business in Africa with the opening of this new office, located in the commercial center of Melrose Arch , north of Johannesburg.
According to the company, Facebook had, in September 2014, 100 million users in Africa, where over 80% of the population has access to this network via mobile phones.