In this competitive business arena, it becomes quite daunting to create a unique identity in the market and establish a lasting relationship with the customers. Businesses across the globe are treading an extra mile to place themselves at the forefront of the global marketplace.
While websites work as a virtual identity of the website that gives all the vital information about the business, applications bridge the gaps between the brand and customers.
Mobile applications are ragingly becoming a popular marketing tool that has influenced people and turned them into staunch clientele. It offers a medium for customers to connect with the brand. Mobile app development has become a demanding job as more and more businesses are inclining towards welcoming applications into their business.
Application development majorly involves creating programs and codes in order to make it user-friendly on mobile devices like smartphones, tablets, smartwatches, etc. Mobile applications are developed for Android, iOS and Windows phones. Java and Python are two of the most popular programming languages that are used to create mobile apps.
Why Mobile Applications?
We live in a digital world, where everything is either automated or digitized. According to marketing research, 80% of global customers own smartphones and search for their desired products and services online. 27% out of 80% rely on mobile applications to make a purchase decision.
The statistics are quite sufficient to acknowledge the relevance of mobile applications in today’s digital world.
Today when the global smartphone users have become 1 billion, it is essential to understand what a mobile application actually does.
Increases Business Exposure
A study has revealed that smartphone users spend approximately 160 minutes on their phones daily. Hence, acquiring an app will increase brand visibility paving the way for more sales.
Build Customer Loyalty
Apart from luring marketing strategies, customers want to know what the brand can do for them. Mobile apps allow businesses to directly communicate with the customers enabling them to create a personalized relationship. When customers are satisfied, it eventually breeds customer loyalty.
Mobile applications are used to drive sales and take the business towards productivity. For instance, the UK’s Domino’s Pizza witnessed a hike in sales by 28% after launching their mobile app. For broader marketing coverage, every other mobile app is integrated with popular social media platforms.
Creates Brand Awareness
There’s no better way to increase brand awareness than by developing a business application. Businesses can also provide in-app promotions and offers in order to engage the customers and make them fall in love with the app.
Businesses are taking every complex effort to leverage their position in the global marketplace. Whether it is revising their marketing strategies or deploying a new one, businesses are leaving no stones unturned when it comes to creating a unique identity in the market.
Mobile applications are the most effective medium to connect with the customers, generate brand loyalty, increase brand exposure, and eventually drive sales to the business.
The above mentioned were some potential reasons why mobile applications should be widely prioritized.