HomeMobile AppsHow Can Mobile Apps Help Strengthen Your Brand Identity

    How Can Mobile Apps Help Strengthen Your Brand Identity

    With up to 2.1 billion smartphone devices on the planet combined with great standards of speed and connectivity of the internet, the app/play store can help you grow your reach to a volume more than television, radio, or web applications combined. So when it comes to achieving a boost for your business, connectivity stands as a major factor.  Also in the previous years, nothing has amplified connectivity and communication as much as mobile devices.

    As of this date, several new, as well as existing brands, owe their success to mobile applications. Notable brands like Airbnb have reported to registered 47.5% of their total bookings via a mobile platform. That is sure to explain the impact of mobile consumers on the growth of giants like Amazon and Flipkart. Besides eCommerce, mobile applications have indirectly contributed to markets on their own credit. Food delivery services conducted via mobile applications have caused a direct hike in the sales pitch. The kind of unification achieved between the restaurant space and it’s surrounding demographic made them more likely to avail the service. Using this example it can be noted that mobile applications can bring similar operations into existence for other segments.


    How mobile app can help strengthen your ROI?

    In comparison to any other business, it is relatively cheaper and easier to get a mobile application made. The kind of user base it is capable of reaching after deployment is an indirect contribution in marketing. If steps are taken care in divided chains, all that requires for a great ROI is a matter of time. All this while mobile applications help monitor your growth and know the activities of your user base which helps you access risk and lets you take important steps.


    How can mobile apps help you stand out of the crowd?

    Mobile applications are the rather sensible step that helps you stand out of the crowd in terms of your competitor brands. Mobile applications help establish a proper channel of communication and feedback. It is in the core of any brands philosophy to confront its consumer base for any critic for their services/products/experiences. Besides receiving valuable advice an app can also help your users notify of any beneficial news that could win their attention.


    Why Brands Need an App?

    Contributes to Increase in Brand Awareness and understanding consumer behaviour

    A serious and modern marketing method would conduct regular analysis and would look for the best-automated methods to fetch the corresponding data and statistics in the most accurate forms. To get an estimate of your rhythm and the errors you are making, it is really crucial for any brand to get the correct graphs to help them map consumer behaviour. Unlike the method of a physical store, a mobile application can help you know the kind of attention a particular commodity is getting. With the kind of technology that is available these days, applications will be able to isolate and fetch categorized data aimed towards a particular interest. This can be crucial when targeting a particular consumer behaviour.


    Increase in Sales ROI and boost customer engagement

    Such methods in technology can help any brand (belonging to any industry vertical) undertake certain marketing steps that can help boost customer engagement and simply drive their enthusiasm. Even a well-established brands like a Starbucks uses a mobile application to help provide its customers with an extra layer of convenience by arranging a community style payment system. This in the long run will help them keep a good track of their customer behaviour with which might come as a bonding opportunity in the form of discounts and prizes.

    Such instances and attempts automatically create a good impression of the brand and all of it was possible because of the advantage provided by the mobile application in the first place.


    Mobile Apps Benchmark Over Websites – What Mobile Apps Offer That Websites Don’t

    AR / VR Experience

    Besides over the top monitoring and analytics, upcoming technologies are deemed to bring some revolutionary services and experiences when counting into a picture the cost of emerging technologies. AR/VR experiences are destined to help brands exhibit the best out of their products and services in the most accurate possible manner. Collaborated with IoT integrations, and now your mobile can be connected to almost any product that is capable of being programmed. This permits the selected use of software and can in turn be used to once again collected data and monitor the actions conducted by other products.


    Gaming Apps

    Talking fashion, it is evident that some of the top brands even in today’s date prefer to conduct their sales in the older traditional ways. This is to suggest that the area of interest and its corresponding motives might not necessarily require a mobile application. But there are plenty of ways to elevate your brand and that might not be necessarily related to your operations. But as long as it does not hamper them there is not harm in implementing them. Considering this, any game application that aligns parallel to the norms of your business could be a gift for your users which in turn might attract other users as well.

    For example, if your business preaches fashion then your game could a dress up game. We have went on to develop a cooking simulator game application for the owner of a huge lifestyle business owner. The best part is that games are an act of creativity and are aimed solely at selling an experience and this factor allows you create any instance from your imagination without incurring any risk apart from the cost and time in development. Apart from that if your game reaches a fairly good standard, it could also be a good mode of gaining some extra financial input as they are capable of generating some great monetization gains.


    Better Connectivity

    Apart from that mobile applications have always helped in simplifying logistics and if your particular business or brand entails a community, then a mobile application could actually be the perfect way to bring them under in one belt. Not only does this assist in providing valuable services to your customers but your play store app presence can in turn assist

    you in attracting the attention of people unaware to your identity.


    Better Consistency

    Any upgrades or additions made in your business or even a minor marketing campaign needs to be communicated effectively in order to reach its marketing target. Mobile applications are one of the best mediums to enable that communication and the feature of real time notifications enable this process better than any other system present out there. Be it any kind of business for any kind of product or service, your very own portal ensures reliable communication better than any blog website designed to cater to such services. Also to be kept in mind the presence of social media strategies, your the brand value communicated via applications can get amplified to a great extent as well.


    What BrainMobi Can Do for you?

    As one of the top mobile app development company, we at BrainMobi have had several experiences when dealing with different sectors and have seen the growth of the brand value of our clients via their applications. Besides our rich and experienced team of developers, our skills of UI/UX contribute heavily to this factor. If you have the requirement for a mobile application or game application or struggling to come up with a sensible solution, feel free to write to us at [email protected] .

    Be it any business or organization, to build a solid presence it is really essential to have an element of confidence and positivity associated with your identity. This is especially a very hard task when selecting to build an organization from scratch. While whatever might be your mode of entry or operation, there are plenty of methods to set a start point.

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    Ecbert Malcom
    Ecbert Malcom
    I am a resident author at Broodle.
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