It’s a well-known fact that digital marketing has changed the way companies do business. It has created a level playing field for companies of different sizes. In today’s market, it’s detrimental for a business to ignore its online presence.
For marketers, there has come a need to evolve beyond the traditional forms of marketing. There is a need for knowledge on social media marketing (SMM), Search Engine Optimization (SEO) and Pay Per Click campaigns (PPC).
Of course, you cannot master every aspect of digital marketing and therefore, you must use marketing tools that can assist you in covering a big part of the marketing side.
As a marketer or a business owner, these digital marketing tools will help you track marketing efforts and boost the number of online visitors. Let’s review the best tools digital marketers are using.
Facebook page insights
When it comes to social media, no platform is bigger than Facebook with 2.8 billion active monthly users. If you’re on Facebook, you should look to use the page insights tool. It’s a great tool for beginners as it’s intuitive and presents the data in an easy to understand manner.
This tool gives you a breakdown of the data regarding your audience. It shows you the gender and age group of who your audience/fans are. It also breaks down the location of the people that follow your page.
You can use this information to understand whether your customer persona is correct and to know whether your page is reaching the right people. Facebook page insights is free and can be accessed once you create a page.
Hootsuite is another tool that you can use for social media marketing. It’s available via the web and offers a free tier for you to try it out and paid tier for more advanced features. We advise that you use Hootsuite if your company has multiple social media accounts.
What’s different about this platform is that it offers “streams”. It’s a system that they placed on their dashboard for you to quickly view your different social media accounts in one place.
With these streams setup, you can have a quick view of all your schedule messages, posts, mentions and more. Use daily journaling as it helps you to come up with ideas for your different social media accounts. You can also use this software with your team to collaborate on your social media marketing efforts.
Your SEO efforts are not complete without using Google Analytics. We can confidently say that it’s one of the most popular analytics software online and among the best digital marketing tools. It’s probably the first thing you’re told to do in an SEO checklist. The software is powerful and gives you insights into how your website is performing online.
You can see how visitors reach your website, through which medium and device and how much time do they spend reading your content or watching your videos.
This shows the importance of great content. If you want high-quality content, hire a qualified personal statement writer to deliver you the content that enhances the images of your brand. Good content is the foundation of content marketing.
You also get to see what countries most of your audience comes from and at what time of the day your website is the busiest. These features are just scratching the surface of what the software can do.
This tool is one of the new marketing tools and works best for SEO and is mostly used to get keyword data and related keywords or long tail keywords.
Ubersuggest used to be a simple tool for finding related keywords before it was purchased by Neil Patel, a popular digital marketing expert. He had a vision to make the tool more powerful, something similar to Ahref but for free.
Looking at the tool now, it’s definitely getting there. Not only does it offer keyword data, you can use it to do a site SEO analysis and also get content ideas for your website.
There is also a keyword difficulty score and Google trend data with every keyword it provides. A great option for beginners that just want to get the SEO keyword data without the frills.
Visual content marketing is very much a crucial part of any online strategy. 80% of marketers use visual content in their social media posts. As per 32% of digital marketers, visual content has surpassed any other form of content marketing and it’s even above bogging.
If you want to capture your audience’s attention, you’re going to need to use visuals be it graphics, pictures or videos.
Canva is a great place to start to learn how to make graphics and images. The controls are intuitive, it uses drag and drop technology, and is the best option to quickly make graphics or edit images. The software is free to use, but you can pay to get more advanced features.
These top 5 are just some of the digital marketing tools you can use to start your online marketing. You need to hone your skills with the help of some training to ensure that you take full advantage of different tools and other marketing tactics. A good ROI will soon follow. The world is online and you can’t afford to miss the chunk of the pie.
Bobbi Sanchez is a digital marketing expert working primarily with startups and small businesses to help them gain ground in a competitive business world where survival is the key. His expertise has helped many startups clear rounds of venture capital and small businesses reach the mid-level size. When he’s enjoying the free time, he likes to prepare seafood for his wife, play soccer with his young son and practice yoga in the morning.