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    Moving up the Ranks: Modern Marketing and Management Software

    What is SaaS Marking?

    SaaS is an acronym for ‘Software as a Service’, and it refers to a company that builds and sells software online.

    The first SaaS company was founded in the 1990s and they sold floppy discs. The business faced many adversities and as a result of almost being run to the ground, they pivoted towards selling software online and eventually sold their business for billions.

    Today, SaaS marketing agencies are part of mainstream multinational corporations.

    Here are some examples of the best SaaS companies in their sectors:

    CoSchedule

    The world’s best-selling marketing calendar and marketing management platform.

    Autopilot

    An intuitive marketing automation platform.

    Slack

    The communication hub for teams and communication.

    Intercom

    A customer engagement platform for sales, marketing, and support.

    Salesforce

    The most popular customer relationship management (CRM) platform on the planet.

    Where Your SaaS Marketing Strategy Starts

    While many of the same marketing rules apply, there are specific goals and key performance indicators (KPIs) you should be striving after as a SaaS marketer.

    Remember, your goals determine your actions, and is the basis for your business’s marketing strategy.

    There are 3 crucial metrics every SaaS marketer should work towards improving and influencing:

    • Email subscribers
    • Qualified leads
    • Web traffic

    What is a Work Order Management Software?

    Work order management software is a solution that enables facility managers to efficiently track and manage all work orders through a single dashboard. This includes; creating work orders, updating requests, and tracking work completion across multiple facilities in an enterprise.

    Work order management software for preventive maintenance makes it easy for location managers and centralized facilities management to place service requests, monitor real-time status updates, and report feedback on the work performed. A work order management system should be intuitive and comprehensive, making it simple to create work orders, update requests, and track completion through a single dashboard, as well as automates most of the process.

    With a few clicks, a work order can be entered, approved, and dispatched to the contractor.

    The Importance of Work Order Management Software

    An organized, efficient work order program is crucial for long-term success. Hundreds of repair and maintenance requests can pour through a facilities management department in a single day. Everything from replacing lighting, to repairing faulty equipment, to removing snow from the parking lot. Prompt fulfillment of work orders is what keeps your facilities running smoothly and your customers satisfied.

    Moving up the Ranks: Modern Marketing and Management Software 1

    Often, work orders are riddled with errors and can take weeks, even months to be addressed.

    A meager typo in a work order location or contact information can lead to concerning delays and negatively impacting the customer experience. Delays, inaccurate data entry, and miscommunication can be costly if they happen frequently, and is often the case when work order tracking is done on pen and paper.

    Benefits of Work Order Management Software? 

    Work order management software automates the entire work order scheduling process.

    It helps your team:

    • Analyze advanced data and analytics.
    • Find the right contractor for the assignment.
    • Pay through efficient and automated payments.
    • Manage the services you need, when you need them.

    By automating the work order system and allowing your work order management platform to access the data and restrictions available, your business will save time valuable time in inputting work orders and getting it fulfilled.

    Benefits of Work Order Management Software

    1. Decrease Costs

    Reduce total maintenance costs by hiring experienced contractors at the appropriate price points. Reduce time spent on repairs with GPS location tracking and reduce overall time-to-completion for each task, as well as avoiding invoicing errors with electronic payments.  

    2. Automate Recurring Tasks

    Work order management software can be used to forecast and schedule routine preventive maintenance, avoid emergency breakdowns, and costly asset replacements. As well as save time with automated maintenance scheduling based on asset requirements.   

    3. Maximize Brand Uptime

    Prevent breakdowns that put everyday store operations on hold by tracking and monitoring the status of each work order across facilities. This allows stores to uphold their brand image and deliver on customer expectations.

    4. Expedite Repairs

    Input work orders quickly using a platform that will auto-fill work order; trade, category, priority, and marginal cost based on the predetermined values. This way, you can swiftly dispatch the right contractor and minimize time to resolution.

    5. Increase Performance

    Improve service provider and contractor performance by providing pictures, detailed repair history, and other relevant information about the asset directly within the work order management platform.

    6. Boost Efficiency

    Improve operating and administrative efficiencies by digitizing your work order management program, streamlining work order submission, and automating contractor dispatch. This eliminates the time needed for; sorting, prioritizing and submitting manual invoices for approval.

    7. Improve Communications

    Reach out to service providers, other facilities managers, and location staff directly within the platform, as well as being able to easily communicate issues regarding a specific work order, including dispatch, check-in, check-out, approval, proposals, invoices, or payments.

    8. Extend Equipment and Asset Lifespan

    A well-planned and executed preventive maintenance program can prolong the life of equipment and assets while also reducing the cost of maintenance. Emergency repairs cost more in hard cash and downtime than preventive maintenance.

    9. Organize Contractor Schedules

    Work order software allows managers to proactively plan for contractor visits across multiple locations, avoid duplicate entries, overlapping visits, and poorly planned scheduling that conflicts with important events or interrupts peak business hours. 

    10. Improve Contractor Relationships

    A work order management system should also benefit your contractors, providing them access to all key reports, such as; open and in-progress work orders, work orders pending a proposal, and work orders pending payment.

    Here are some of the Best Work Order Management Software Companies

    • UpKeep
    • eMaint
    • Fiix
    • FTMaintenance
    • Asset Essentials
    • Facilities Management eXpress
    • Hippo CMMS
    • ManagerPlus

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    Moving up the Ranks: Modern Marketing and Management Software 3
    Vaibhav Jain
    Vaibhav is a specialist in Website Development whose goal is to never write a boring article. His enthusiasm for online business has spanned over two years, accompanying his articles with thorough knowledge about Website Development and many other topics. He also enjoys playing Cricket and is a Fitness enthusiast.
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