SEO is the buzzword these days and there’s no surprise why every online platform is constantly devising new techniques to rank high on search engine platforms. In order to improve SEO ranking, previously all a business had to do was strategically incorporate keywords in their content. However, there is more to SEO than just keyword optimization.
Several other factors come into play when it comes to boosting your search engine ranking. Algorithms of a search engine do more than just check keyword’s relevance, as they also evaluate how long a visitor stays on your website, how many pages they viewed and many other factors.
Rest assured, we will cover the most profound factors which influence search engine rankings. These tips mentioned below will not only improve your rankings but will also encourage a higher level of engagement with your clients.
1. Make eBooks a part of your website and content
E-books increase the visibility of your website, this way of increasing your audience is now an integral part of mainstream strategies.
Creating an eBook requires a lot of effort, but its benefits make it worth it. Instead of writing a short article, you are writing a detailed version of your content. This requires an incredible amount of attention to detail if you want to entice readers for a sustained period of time. However, if you use Google to your advantage anything is possible.
If you think your content team will not know how to make an ebook, then consider using external resources. EBooks have to be crafted with a certain degree of knowledge and you can easily learn the essentials through tutorials and guides.
2. Design your content as per the needs of your audience
Are you struggling in creating content that your audience will love? One of the reasons why this must be happening is because you are not targeting your audience’s needs. The most important thing is thinking properly about who your reader is and why they are here. Build your content around the needs of your customer and make sure it delivers what it promises.
Work on writing better for the web. Keywords are important but do not rely on them. Conduct research regarding keywords revolving a topic that somehow relates to your business or website. Highlight headings and other things by making them bold or italicizing them. Remind yourself that you are writing a piece for your user, so let that be the main focus of your writing.
In addition, you need to work on fixing duplicate content on your website. Multiple links for the same page will divide your audience. This issue is simple and it can be fixed by using redirect rules in the .htaccess file.
3. Get your metadata specifics right
Meta data describes a page in detail through its code. When you begin to design your website, make sure that every page has space between in head tags, for inserting metadata. This will have all the necessary information about your page.
Create metadata for your title, description and keyword. The difference in visible and non-visible tags is that non-visible tags i.e. meta data tags are directly linked with search engines. Learn more about meta data specifics and implement it in your content.
Make sure you elaborate on any media source in your content through alt tags. This helps search engines in locating your website. This is why you need alt tags that provide a text for images, and then it is interpreted by search engines. Alt tags become useful when browsers are unable to process images. It is better to keep the length of your alt tags small, because then it increases the chances of search engines identifying it.
Adding good links to your content is always a plus. When you add your keywords and then link a source, it increases your chances of improving search engine ranking. Focus on creating relevant links within the text. Being descriptive is always advantageous for your website because of its efficient SEO results.
Moreover, it makes your reader more aware about what they are reading and what where the attached link will possible take them. It offers clarity in your content and link building is always a good way to go about increasing engagement.
6. Creating a user-friendly response design
As mentioned above, user-friendliness has to be the top priority. So, you should find the best web design. Search engine focuses a lot on the engagements of your page and if your responsive design is flawed then there you will naturally have less engagement with your content. Google has reiterated this many times that responsive design is their preferred option, which may result in a ranking boost. There are various benefits of using responsive design and why it is a preferred way of increasing search engine rankings.
There are many more strategies available that you will need to incorporate on your website however the aforementioned are the most effective steps that you can take if you want to improve search engine rankings of your site.
This is by no means an easy task, as it requires a lot of research. First, research your preferred customer and then which strategies work best with your content. Content is the main driver of attracting people to visit your page. Therefore, every other strategy is second to creating a strong content base.