No discussion about drafting a digital marketing strategy is complete without the inclusion of content marketing as one of the essentials. Ranging from videos to textual content, and catchphrases to indoor and outdoor advertising, every minutia comes from the essentials of content marketing.
If you haven’t incorporated the right content marketing strategy in your business strategy and used the same traditional campaigns repeatedly, then there is little or no avail at all.
Therefore, in order to stay abreast with the trendiest practices in the industry and stand apart in a congested competition, every entrepreneur must follow the following content marketing strategies to acquire the best ROI possible.
Analyze your target audience before generating the content
As per the report provided by Anatomy Media, 2 out of 3 millennials install ad blocker tools in their mobile phones. Any marketer would like to wonder the reason behind this abandonment. Understandably, the user most likely might find the ads as irrelevant, frustrating and of no use for them.
Given the fact that the competition is growing increasingly strong and newer ad block apps are pouring in the digital world, it is imperative for businesses to select their target groups vigilantly. The point is to make easier for customizing the ad campaigns in order to convince your prospective clients through interesting sales pitches, rather than being overly persuasive.
Create a blend of your content marketing strategy with visuals and storytelling
With the advancement in the technology and digital marketing industry, there is a great potential in the concept of visual presentations and storytelling elements. Ever thought why Nat Geo has around 81.7 million followers on Instagram? The use of astonishing images, highly engaging posts through a storytelling approach effortlessly pull enough visitors in turning them into healthy customers.
The difference is the incorporation of genuine charm and excitement in their content. Followers have credulity that every post will offer something fresh, amazing, exploratory and informative at the same time.
Now that you are aware of why it is necessary to create compelling content while including visuals and storytelling, focus on this combination in your posts rather than revolving around the same done-and-dusted techniques.
Focus more on the “outreach” keyword
No matter how strong your content marketing strategy might seem, it’s no good if it’s not reaching the global audience base. Given the paramount influence of the digital advancements across the globe, localizing your content and catering a limited audience within your domestic boundary will do you no good.
This is why entrepreneurs and even established businesses are advised to create and maintain a strong presence on popular social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. Besides publishing textual content on such platforms, also include quality infographics, interactive bite-sized videos, and other graphical visuals to make the content more exciting and engaging.
Your content marketing strategy should be inclined to retain all customers
If your content is not tempting and relevant enough to keep the existing customers glued to your website, apparently, its effectiveness and reliability will be questioned in the future.
The idea is to learn from the past mistakes and try to create as relevant content as possible. The business owner needs to acknowledge the needs and preferences of his/her customers and create content accordingly.
Furthermore, also keep in mind that the word-of-mouth is largely influential in nourishing your digital business and throwing a lasting impression. While this is only possible when your current customers are happy with your offerings and services and are willing to refer you to other people in their circle.
Seemingly, the costs of retaining the existing customers are lesser than venturing out to find new ones in the market.
Choosing the right keywords is the key
Obviously, it goes without saying, but targeting the right keywords is equal to the importance of targeting the right audience.
To select the best keyword, you need to add relevant adjectives and think of words that directly relate to your business, products, and services. Ranging from the primary to secondary keywords, LSIs to broad-match keywords, you need to take notice of each of them.
In addition to that, the density of the primary keyword should lie between 2 to 2.5% along with the secondary keywords accounting for 1 to 1.5% of the total word count of the content.