You’ll be able to take your virtual events to the next level by increasing audience involvement. It’s critical to create entertaining events because it’s all too simple for your audience to become sidetracked when they’re watching your events on the internet. How many times have you sat through a webinar just to get distracted and do something else?
Virtual events rely heavily on audience participation. In reality, it will determine whether or not your events are successful. We did some research on this topic recently, and you’ll be astonished to learn that the majority of people believe that having a successful event is directly linked to audience engagement.
Must Read: Tips for Better Virtual Meetings in 2021
Well, here are ways that you can use to make your nest virtual event better. Let’s get to it!
1.Set a Good Setting
Just because your event is virtual doesn’t mean you should completely ignore the basics of any event, and that is the setting. Have a good background for the virtual event. A virtual exhibition stand will be very helpful in vocalizing your virtual event.
Lighting plays an important role in this as well. Ensure that the room you’ll be hosting your virtual event in has the right lighting to ensure that people do not struggle to see you and your backdrops.
Another thing to note is that you are part of the setting. Take time to prepare and look presentable for the event. If you are male, get your hair cut or simply neat and ensure that you at least dress well for the occasion(the top at least). If you are a woman, take your time to get your hair and makeup done. You can add some false lashes to your final look. It’ll help a lot if you actually take the time to do this. How you present yourself, as the host, matters a lot.
2.Have Pre-Event and Live Plebiscite
Many marketers, particularly in the Business realm, employ polls to boost audience interaction. It’s incredibly effective and for good reason.
Pre-event polling gives your audience the impression that the virtual event’s material will be tailored to their specific demands. This has two major advantages:
- Your audience will be more interested in the information. This implies you’ll add more value to the event, increasing the chances of a positive return on capital.
- Your audiences will be more likely to attend your virtual event because the content will be more meaningful to them.
Using live polling to connect with the audience is a simple approach to use.
3.Lease Entertainment to Engage Your Audience
For both medium and big virtual functions, hiring entertainers is a wonderful idea. Naturally, entertainers excel in capturing the attention of their audience.
You can engage sketch artists for tiny virtual gatherings like round table debates. In essence, these artists will take meeting notes in a unique way. Naturally, this adds a very distinct dimension to your little virtual event, and your audience will be captivated.
Collaborating with a sketch artist for roundtable talks has the added benefit of increasing social media involvement. Your guests will be impressed and will post a photo of the artwork on social media.
4.Run Social Media Competitions
A significant impact of having a highly engaged audience is increased social media exposure.
You should use an event hashtag for your event. This hashtag will be used by your audience when they post something about your event on social media. Naturally, you may keep track of this hashtag and conduct analysis and competitions using it.
So, at your next virtual event, make sure to give your attendees the opportunity to share creative content on social media.
Most people enjoy a good competition, specifically if there is something they truly want to win. For your massive virtual gatherings, hold some social media competitions.
You may, for instance, ask your audience to share a photo of themselves during your event. Some people may have a really inventive setup. Some people work from home, including the yard and even the beach. The winner will be the individual who has the most inventive or unusual setup.
You could allow folks to ask questions via social media if you’re hosting a large virtual event. As a result, if they have a query, they must ask it via Twitter. Your event hashtag will receive a lot of attention as a result of this.
5.Create and Announce in Advance a Theme for the Event
You can effectively take your crowd through an encounter – pre-event, during the event, and beyond – by theming your event.
Assume you’re organizing a virtual gathering around the holidays. It would be fantastic if everyone wore a Santa hat or something like that. These are generally accompanied by interesting stories that help to break ground.
This works nicely for business occasions as well. People need a little fun in their lives, and if you pull off an intriguing event theme perfectly, you’ll put a grin on their faces.
Invite your crowd to bring stuff that symbolizes the event topic to the virtual event, and then ask them questions about it. People will chuckle, which will boost audience participation.
The Bottom Line
Upscaling a virtual event means that you are going to be more creative than the controversial events. Understand your needs and that of your audience, then organize something that works for both of you. Just remember to keep hydrated the entire event to avoid a hoarse voice, especially if you’ll be speaking a lot. All the Best!