So, you have made up your mind to start a Digital Marketing Agency? It is really a brilliant idea! Digital Marketing is becoming the fastest growing sector and it definitely heads to lots of opportunities in the future. However, do you know that 9 out of 10 startups fail in India? How would you make sure that your company will not come in these 9 startups?
The main reason for their failure is that they just head towards starting of the company and directly jump in it without any preparation. People need to understand that before starting any Agency, it is required to understand the business thoroughly.
So, here in this article, we have told some most important points which any startup must consider in the initial stage of its startup. Read the points and think again! Are you starting in the right way?
#1 Develop Essential Skills
Developing the basic skills does not mean to your Digital Marketing skill but it means to the necessary business skill. You are going to start a Digital Marketing Agency and there are some essential skills you must have which you may not have learned before such as Business Relationship, Client communication, project handling etc.
It is always advisable to join a real job so that you can how actually an agency works, how it handles projects and how you can learn it. Running an agency needs high-level skill and potential to accept risks. For this, when doing the job, start taking some projects in your free time and try to handle it wisely. Even if you fail here, you will learn something while if you fail while working in your agency, it will spoil your Agency’s reputation.
#2 Funding Options
Analyze sources to meet your business’s financial needs. How will your financial needs be fulfilled? Will you take a loan from the bank, or do it in a partnership or start a business with your own money? Nowadays many new sources of startup funding are available, you can take help from them also. Applying for funding or loan after selecting the financial resources and understanding the funding process will be a great idea, so understand it wisely. Arrange all the documents and business plans related to funding and don’t forget the trust factor as well.
#3 Start Your Business
After arranging financial needs and handling a number of projects, take more steps to start your business. Gradually arrange all the resources for your business – appointment of employees, acquisition of properties, the arrangement of all the resources related to production etc. When you have a plan for business and you have funding also, then it is the correct time to taking your business plan into practice.
However, you have to very careful this time as sales and customer service are like an acid test for new entrepreneurs and this is the time, you have to show your 100% skill so that people can trust you and proceed towards your service. Only then you can start your own success story.
#4 Technology
Use technology and do the online marketing of your own business. Tell people about your business on social media such as Facebook, Tweeter etc. and analyze how the internet and technology will help businesses grow faster. Start your Digital Marketing from your own business.
#5 USP
Now you have started your business in a way. You also have to work hard and find new ways to make your business successful. Slowly build your USP (Unique Selling Proposition) on the basis of experience. That is the thing that makes you unique from others.
#6 Leadership
Continue your business activities and lead your team as a true leader. Do not consider your employees as employees and think of them and remember your company is nothing without them. Teach them, make them understand and appreciate them whenever it is required and that is how you can build a great team.
So, these were some essential points, you must consider when initiating with your startup idea. Don’t go with shortcuts and try to choose the long but a healthy way of starting your company. Leave you to your comment below if you got any query related to this and also, tell what additional points you will suggest while starting a Digital Marketing Company?
