These days, almost everyone has or can use smartphones and other mobile devices and according to a report by Pew Research Center, 28% of American adults spend more time online.
This shows digital marketing has become a thing of the day and in fact, businesses of all kinds are driven by digital technology. And if you are not leveraging the power of digital strategies, then you are not doing any favor to your business given the competitive business nature we are living in today.
Ask any digital marketing agency in India and they will tell you that digital marketing is the future of business. Digital marketing has simplified the way businesses interact with their target audiences; it has affected people’s purchases, habits, etc.
Currently, there are more than 3 billion people who are active on social networks almost every day. A study suggests that people are more likely to engage with business on social media.
That means it’s high time for business to use digital media for growth.
That being said, in this article, we will take a look at the impact of digital marketing on businesses.
What Is Digital Marketing?
Digital marketing is simply the use of electronic devices or the internet for business purposes. Businesses use digital platforms like social media, websites and search engines to identify and connect with their target customers.
Some digital marketing examples include social media marketing, email marketing, search engine optimization (SEO), content marketing, pay per click, etc.
Now that you know what digital marketing is let’s see how it impacts on businesses.
Creates Brand Awareness
More than 2.77 billion people in the world are on social media according to HubSpot marketing statistics.
- Facebook has more than 2.38 billion monthly active users worldwide
- Twitter has more than 369 million monthly active users
- Instagram has more than 500 million daily active users
- Pinterest has more than 250 million active users and
- Snapchat has more than 190 million daily active users
These numbers show that social media is the natural place to connect and engage with a highly targeted market and this can make your brand known to a great audience. Besides, customers are using social media networks to research for brand and products before they can make a purchasing decision.
Digital Marketing for Traffic
Unlike in the past when businesses had to buy a storefront and hope that customers would visit their physical store to purchase products, these days digital marketing has simplified the way businesses are found online.
In fact, digital marketing has reduced the cost you could incur in the past when it comes to marketing your business.
With the tons of people who are active on social media every day, businesses can take advantage of the free traffic these platforms offer to better grow their businesses. You can take advantage of both paid and free traffic and reach thousands of people globally.
With the growth of content marketing, marketers are forced to implement effective content marketing strategies so that they can create content that users will like, comment, and share with other people on their network.
Once you have implemented a powerful digital marketing campaign, you can create content that connects with your target audience and encourages them to invite their friends as well.
However, as a marketer, you need to create shareable content that adds value to your target customers- content that is informative, inspiring, entertaining, funny, unique which is bound to attract more people.
Going viral is a term you will hear when it comes to digital marketing. Once people start interacting with your content, they will comment and share it with their friends and family members. The sharing and resharing of your content makes it spread across networks and this result in millions of shares.
Remember, people are more likely to get interested once they see others engaging with your content. For instance, once people see others liking your content, they will want to know what your content is all about, they will want to know more about your business and this can have a huge impact on your business.
Today’s customers want to buy from brands that engage with them. Social media platforms provide an opportunity for businesses to interact and engage with customers. Customers can ask questions and get answers there and then unlike in traditional media where customers don’t get the opportunity to engage with brands.
However, if you want your customers to be engaged, you must make sure you are active on your various social channels, answer questions, and reply to comments on your social media posts in a professional way.
These days, you can sell what you have on social media provided you have a powerful digital marketing strategy. Having seen the number of social media, which keeps on increasing every day, you rest assured that social sales will continue to increase. That’s why social media networks are essential for all types of businesses.