You’ve already launched a blog and even get some loyal readers. The next step is to find a way of delivering your remarkable content to a broader audience. Your final goal might be creating of the web page that gathers people, who are sharing the same values and ready to visit your blog on a regular basis. No matter what is your blog main agenda, whether you want to amuse, inspire or provoke your readers, you need the readers. Of course, there are the must-know marketing tools to draw a traffic to your blog. Yet, you should also learn some psychological tricks to make your audience feel comfortable and engaged.
#1. Make a personal blog personal
People feel involved in the actual communication when they read the texts written by a concrete person, not just published with a neutral voice. It stimulates them to be active since they know exactly who they address. For you, it is a chance to make a brand out of your name and to get more authority, share your opinion and find like-minded people. Express your views and opinions, share your story. Quoting the Cursive Content, personal stories on blogs are important. If the readers just wanted a lasagna recipe, they’d open a cookbook. Let your personality shine through your blog.
#2. Make it all the parts of the same story
When you just started thinking about having a blog, what was the core idea, you wanted to share? Focus on it and build the content scheme accordingly, so it could be holistic. People wouldn’t stay with you if all your posts are isolated from each other and don’t follow the common line. Why do you think TV-shows are now even more popular than feature films? We like to follow the familiar characters through a long distance: to see how they grow, how they behave in different situations. The same principles work for your blog. The readers want to know how your story moves. To make your content coherent, you need to define the message you want to share with people, a general narrative you’d like to tell them.
For example, you are a food blogger, who advocates for a healthy diet. Your main message could be showing that healthy eating can be not only useful but pleasurable. Tell how sincerely you love the food and are not going to refrain from the food enjoyment. Yet, you’ve discovered that healthy food can be diverse and exciting, and want to share your experience with others.
Such approach will also make the linking to your old posts easier and more harmonic. You can appeal to the services that discuss the techniques that’ll make your content shine. For example, TheContentFactory provides you with fair blogging tips and the expert reviews of digital marketing tendencies. On StudentShare you can find not only the tips on making a captivating writing but the analytical papers in most of the knowledge fields. It can help you to support your competence on any issue you are interested in.
#3. Follow your principles
It can be suggestive to start going the flaw of the popular opinion despite your own position. But it is the losing tactics since people always feel the time-servers and don’t show much respect for them. So be consistent in your statements and don’t change yourself for others. People won’t trust you if they see that you are ready to sell your position to look more likable. Those who dislike your content or disagree with your opinion are also engaged in your blog. Haters work in your favor, but it is not something you should overplay with. In other words, stick to your viewpoint and don’t try to please everybody – you’ll never do.
One of the essential aspects of personal blogging is a well-run communication with the readers. If you create the catchy content, provide the competent opinion and tell thrilling stories, your readers will ask you questions. The worst possible reaction is to make them feel stupid or ignored. So don’t. Stay open for a dialog and response to the suggestions and comments. It will allow you to know and understand your readers better. Good advice from BloggerSentral: take into account the needs and interests of your readers, when you gather the materials for another post. Provide your audience with links, apps, tell them about what was helpful from your experience. Let them feel cared.
#5. Stay up-to-date
No matter how good and unique your content is, if it’s outdated, your blog will drown in the ocean of better-timed posts. You should follow the fresh news in your sphere and comment it in the context of your own vision. If there are some flash mobs, social movements that interest you but don’t particularly concern your topic, write about them. Introduce your perspective, let your readers know you better. It is important for them to know that you share the same informational space and they want you to react to some remarkable news. That is why you can freely comment popular topics, involving memes and viral videos. It is obvious that maintaining your presence on the social media platforms is a must.
These are surely not all the psychological tricks you need to know as a blogger. Yet, in general, you know that you’d better be nice and attentive to people. And they will reciprocate for sure.
Finally, you should also know the things that will kill your readers’ trust:
- You lie
- You think your readers are idiots
- You ignore your readers
- You don’t believe in what you write
- You react aggressively to any kind of criticism
- You don’t admit your mistakes
- You don’t apologize when you are wrong