Search engine optimization (SEO) plays a significant role in Digital Marketing. Nowadays businesses are well aware of the needs and necessities of SEO. It includes many aspects such as technical audits, on-page content recommendations, conversion optimization recommendations, blog posts, link building programs and so on.
Google Webmaster Tool
Google webmaster tool can be used to emphasize your content in the website. Data highlighter option under search appearance can be used from the tool menu. The content of the website can be well recognized by Google as the data are highlighted. This method does not require any code alteration.
A sitemap is important among SEO tips for dispensaries as it allows all the web pages of the particular site to be organized in a simple pattern. Thus it helps Google to find the web page more easily. Few popular sitemaps are XML sitemap and google newsfeed and Google XML Sitemaps. By the use of the plugin, a sitemap can be generated more easily.
A business website can be popularized by promotions through blogging and other social media. Credibility and reliability can be increased by maintaining a well-structured content in blogging, high-quality backlinks, more advertisement to the website, etc…Social media like facebook, twitter can be used to reach a particular audience. Topsy can be used to send an email alert when the exact keywords are identified as in the post.
Speed Up The Website
The ranking factor is determined by the most significant factor that is by loading speed. Google finds hard to recognize the slow running website. As per the study, if the website takes more than 2 seconds to load a particular page, the audience loses patience either by switching to some other website or by pressing back button. Google PageSpeed Insights tool or Pingdom Tool is used to speed up the website. By reducing the size of the media, file optimization can be obtained by the website. Thus it also helps in increasing the speed of the website.
Meta keywords or Meta tags are not essential components of SEO. Using meta description is one of the best SEO practices. Meta tags were used to help search engine which contains a variety of information whereas it is no longer helpful. Meta keyword gives an idea to the competitor about the usage of Meta tags. So, only Meta description is crucial in SEO nowadays. In Meta description, the description of the page is shown below the title of the page. 150-160 characters are used for description. It does not play a crucial role in search engine ranking, but it acts as a tool in linking the link from the SERP (search engine results page).
Google My Business
Businesses can be benefitted by using Google My Business. Hence it helps the particular company or brand to list their location, website, and contact information on Google itself. Google is responsible for producing the desired results for the user. When a particular keyword is used by the customer to search that particular brand should be a first search result.