Starting a blog is one of the most amazing things you can do in your life. Regardless of your reasons, you might have a gut feeling that your journey is going to be truly challenging.
The blogging environment and the possibilities that it brings are already well-known among most millennials and Gen Z individuals, yet we shouldn’t forget about all the seniors who have immediately adapted to the present internet trends.
If you’re starting a blog for fun, as a hobby, or as a way to improve your skills- this post can help you as much as it can help a beginner business blogger, entrepreneur, or webmaster. However, this post is dedicated to those of you who are planning to leverage blogging in your pursuit of generating higher traffic to your business site.
In today’s post, I’m going to share some out of the box tips that may seem sound simple and basic if we judge them by their subheading title. However, if you can remember these seven things while creating a new blog, the puzzle will be easier to complete and the rewards shall be easier to grab.
Offer me your undivided and unconditional attention and put these strategies, trips, and tricks into implementation as soon as you can!
Focus on Objectives
Considering that you are already promoting a product, a service, or a website, your blogging experience should start with a goal planning session.
You should define your main long-term objectives, which shouldn’t be more than three. For example,” By 2nd of July, my blog will generate 10,000 unique monthly visitors”.
Pick one long-term goal and create shorter term goals around it. For example, to get that 10k unique monthly visitors, you’ll need to create mini-campaigns that focus on brand awareness. Other campaigns may very well focus on improving the blog’s reputation. The effect so of such campaigns will bring indirect benefits that will help you reach higher goals faster.
If you have colleagues or employees, you should emphasize the importance of planned objectives and should assign/organize tasks that fit each team member best. Get everyone on the same page and you’ll soon see how smoothly your blog will run then!
Your Audience Comes First
The needs of your audience must always come first. It doesn’t matter if you like certain topics or not. Just like any writer at the essay writer service knows, if your customers and prospective customers are constantly asking you to deliver, you must deliver.
In fact, you shouldn’t even let them get to that point. A great blog will always study its target audience’s behavior and feedback. You must first understand that people read blogs that manage to boost them.
If you can offer fun, education, interaction, satisfaction, emotions, or anything that your audience constantly seeks, you are basically giving people enough reasons to come back to your blog again and check out your business offers.
Also, in case you’re posting frequently every week for a longer period of time, you should acknowledge the fact that your audience might have gotten used to this frequency and posting style. If your results are improving every day, you should pay attention to the patterns and give your prospects the best that they can get.
Here are some tips to get to know your audience better:
- Brainstorm and ask yourself – who are they, what do they do, what are their problems, needs, desires, urges, disappointments, moods, emotions, thoughts, dreams, etc.
- Create more target personas in order to segment your target audience according to different criteria (demographics, interests, financial status, etc.)
- Get in touch directly with your social media followers by relying on their comments or by simply asking them for feedback in the description or in the comment section.
- Private message people directly asking them to help you figure something out. Then ask them a few questions and receive some really genuine answers.
Quality over Quantity
If you want to go big, you always need to think in terms of quality over quantity. You can aim for quantity once you are fully confident in your value proposition but until then, your main focus should be to differentiate yourself, your blog, and your content from the rest.
Since the competition is quite heavy in every possible niche, you’ll need to figure out ways how to do things better than your competitors do. That is simple – you have to check to study their work and analyze their strategies.
You can do that simply by looking and analyzing on your own, or you can leverage competitive analysis tools that can provide relevant statistics, feedback, and “spy” features.
When you write content, better write one amazing post than five mediocre ones. I’d highly suggest you put a lot of focus on your content development and promotion. If you’re not an excellent writer but you need to start a blog for traffic, then I’d highly suggest you outsource your writing and allow professionals to deal with what they do best.
Here are some places to look for professional content writers:
Branding over Transactions
A blog is the best way to improve your business reputation, regardless of your industry, offers, or target audience. The website blog is one of the most commonly used branding techniques that highly successful companies from all over the world currently use.
They know that their blog isn’t the best place to ask people to check out their paid offers. When you start blogging, you need to decide what you want to achieve:
Are you looking for short-term transactions? If so, you should aggressively promote your offers in throughout your blog content.
However, if you’re looking for long-term growth and prosperity, you need to approach a long-term strategy that prioritizes branding over quick sales. In other words, use your blog to give more than you ask or take from your audience.
Focus on Your Value Proposition
In order to properly position your niche blog in the marketplace, you should focus on offering as much value as you possibly can.
You should ask yourself – why would anyone enter your blog and spend time on it? Find the best five answers (value propositions) and leverage them to develop one to three attractive value propositions.
For example, if all of your competitors are not offering free shipping or discounts, you should be the first to grant it. You should also state it loud and clear and let your followers and subscribers know why your offer is unique.
Business blogging is all about value exchange. When people will enter your blog, they expect nothing else but valuable information that can improve their life. Here’s another example: if you are running a motivational blog in your native language and all your competitors are currently discussing 10 main topics, you should start talking about 10 different topics and develop a unique value proposition.
Create Amazing Evergreen Content
Evergreen content is simply information that never expires. An evergreen article can discuss relationships, pregnancy, money, health, psychology, and basically, about every single topic that’s going to be discussed 100 years from now.
Focusing on evergreen content will bring many long-term benefits such as improved organic traffic and reach important and long-lasting backlinks, and the possibility of developing a smart interlinking structure that will constantly move the traffic around your website.
The easiest way to create evergreen content is to put yourself in your target customer’s shoes and imagine him in 50 years. Brainstorm and leverage digital research tools to define more topics before you actually start writing. In case brainstorming is not your piece of cake, any of best paper writing services are ready to help you with your writing.
Consistency is Key
Most of the history’s successful breakthroughs didn’t come as revelations. They were obtained through hard work, practice, and a lot of consistency. We all know Thomas Edison’s bulb story. He tried almost a thousand times before getting it right. He never planned to stop until his masterpiece was working. The persistence, consistency, and the resilience he had have helped the world change forever.
As a new blog master, you should fully acknowledge and understand the huge necessity of consistency. You cannot stop posting content, and you cannot stop caring about your blog. If you want it to succeed, you need to understand that for the following months and years, you will have to focus on your journey and be consistent at all times.
That’s the only single way you’ll be able to climb to the top of the ladder because the blogs who are already there are working. They’re working hard and smart – so, you do the same!
You, me, your mother, my brother, we can all start a blog if we simply Google “how to start a blog”. It’s simple – everyone can do it.
That is why there are millions of bloggers right now, and only so few successful ones. To be successful means to be profitable, remarkable, and well positioned in your niche market.
If you follow the seven tips that I gave you, your blogging experience will bring you way more satisfaction than disappointments and your odds of becoming successful shall significantly increase. I wish you the best of luck!