IGTV
On June 20, 2018, Instagram CEO Kevin Sistrom announced the launch of IGTV, an application for creating long videos embedded directly in Instagram.
Full-screen vertical video up to an hour can now be uploaded by any Instagram user. Such a step of the company can be explained by the growing popularity of video in social networks and the desire to compete with YouTube. The CEO also announced that Instagram had surpassed the 1 billion user mark and ranked third in the ranking of the world’s largest social networks (after Facebook and YouTube ).
All this makes IGTV an incredibly promising platform for business.
First, you need to create a channel. Log in to the application and click on the icon of your profile on the right. After that select Upload video. In the device gallery, select the appropriate video and click Next.
The application will offer you to change the cover, enter a name, description and set up access. After uploading, your video will be available to everyone, and a new icon will appear on your Instagram page.
You can upload videos in the web version of the social network. To do this, go to your account and select the section IGTV. Adjust the settings and add a video.
If your brand already has a strong presence on Instagram, do not miss the opportunity to master the new IGTV format before competitors.