First quarter of the year has already been ended and companies, especially Digital Marketing Specialists are still looking for the changes that appears in the Digital Marketing industry. More than that most of them are working hard to prepare strategies that work as per GOOGLE’s trends and make their efforts valuable, but there might be some fear to execute and prepare strategies that met with the trends.
Obviously a question hit your consciousness, – what’s the fear and why???
As an SEO Consultant, I feel that fear, which is caused due to hunting new ways and met most of the time with the failure. But scenario has been changed, now optimizers are accepting challenges and trying new ways to get results. Sometimes it will help to get dreamt results, but sometimes not.
Well, that’s not the point of this write up. Here, we will try to reveal upcoming trends that will help us to improve our work and promotional strategies. As Google already signified that 2016 will be a tough year for the digital marketers, marketers need to prepare new ways and strategies. Here are they:
Be socialized in 2016
The years have come and pass, but the worth of Social Media Optimization never faded down due to any reason. With every passing moment, it has been grown and appears strongly. Similarly, in 2016, companies have to be active on several available social media platforms such as – Facebook, Twitter, LinkedIn, Reddit, Delicious, Folks, Google Plus and so on.
Right Approach to connect with the right audience?
As a business person, we always look to get a connection with right audience and never wants to interact irrelevant or impatient audience. But what will be a right approach to get connected with the right audience? Here it is:
- First complete your profile with genuine information
- Create a “call to action” on your profiles
- Then invite relevant audience through direct invitation
- Actively participate on relevant groups
- Actively post (video, text and images) on your profile
- Create a cross connection in between different social profiles
- Like, share and follow relevant posts and encourage others to do the same
Provide multimedia convenience to the user
Let’s start it with a question – What makes a user return to your website? Think twice for the reason and surely, you will get a great solution for your digital marketing campaign. Didn’t get it yet? Alright, according to a recent survey, a user wants to access a web portal through its mobile phone, laptop, desktop and even iPad with the same feel and functionality. Which means a business needs to opt a responsive layout for their website or online store.
Providing multimedia convenience will make your audience more comfortable while accessing your website online. Even it will help a business to get in search results on mobile searches as per Google’s Mobilegeddon Update.
More than that, having a responsive website that gives multimedia convenience to the user will help to build a better user experience, match to the requirement of different view ports and get indexed on different search engines easily.
Go in the depth of Content Marketing
As an SEO consultant, I have rapidly been using content marketing approach from the time of beginning and it will help me to get the desired results as well. But the thing that commonly assumed about content marketing is “it only refers to blogging or article submission”. But in reality that’s not.
Any media that can spread your information around the globe and interact with the right audience will be considered under content marketing either it is a text version or other medium like – audio, video or pictures (images).
In recent scenario, people love to view and interact with graphical mediums rather text format and due to that, video content gradually increases their worth compare with articles, blogs and images. Although blogging still has the same impact on online promotions and user loves to read information, stories, personal experience and other interesting content through different blogs.
According to the stats (available on B2C.com), more than 87% users follow video content to get information or to get to know about practical implementation of different things, while blogging provides theoretical details only. Let’s check out beneath graph to know the worth of different content marketing mediums:
Be associated with SEO
Digital Marketing revolutionized every year and comes up with new approaches to target and to convert a user into a customer. While a few years back, it was considered as a branding and promotional approach, nowadays, SEO specialists and business persons treat it like a lead generation technique. Where we work to grab attention, promote desired things and try to convert a user into a customer. Even most of business associates think that SEO doesn’t have the same impact on business and should be considered as a temporary or a substitute approach of promotion.
Well, whatever comes as a revolution, traditional approach never gets faded. In current scenario, everything considered to generate business and ROI, but SEO works to make roots strong. Through continual promotions and different link building approaches, SEO creates an onlinevalue, which results positively in the future and generates a great ROI.
Inherit SXO, ASO and CRO in the marketing strategies
More than traditional SEO, digital marketing needsmore efforts in terms of client satisfaction, which is known as user experience. This user experience denoted by the combined form – SXO (search experience optimization) where SEO specialists work to enhance user experience through search engines.
Along with SXO, in 2016, Digital marketing specialists needed to focus on ASO and CRO. ASO tends to App Store Optimization and CRO tends to Conversion Rate Optimization. As per increasing number of mobile applications, businesses want to optimize their store to boost application’s performance and get better user interaction as well. On the other side, in paid marketing, SEO consultant offers CRO services to the businesses to analyze Conversion Rate through marketing campaigns.
Current year 2016 seems to be tough for Digital Marketing Specialists as Google already has tightened up its search algorithm by adapting machine learning system. Check out the trends of Digital Marketing that can help to improve branding and promotions in 2016!
As an SEO Specialist in NOTO Solutions, Anurag Gupta loves to write on different topics to make his audience more comfortable while reading. He loves to play with words and write on different domains, he associated with or love to write.Here, he has come with his recent write-up on “Digital Marketing Trends – Things to Follow in 2016!”. Keep enjoying this write up! Find me on Facebook, Googel+ and LinkedIn